Meredith's Husband: 0:32

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use

Meredith: 0:48

I ready for keywords number three. All right. Can you pick up some chocolate on

Meredith's Husband: 0:51

your way back? Yep. It's on my list of things to do. Bananas. Okay. Keywords. Number three, what are keywords after we've chosen them? Yeah. So if you have gone through and done some keyword research and chosen your keywords, yes. Congratulations, because that's the hard part. Yeah. Okay. That's the hardest part. What do you do with them? Now? This is kind of easy. Oh, good. So this is this is this essentially, kind of this episode today is basically how to optimize a page for a keyword. Oh, good. actually want to know this. So remember that our goal here is to have is to avoid competition, remember keyword cannibalization? We can't necessarily guarantee that a certain page is going to appear in Google instead of our homepage. Right. But if we have this done properly, we're not going to compete. Oh, okay. And Google is just going to make a decision. Do I? Do they show the homepage? Or do they show the inner page? Okay, that's, that's gonna be up to them. That's fine. So how do we optimize inner pages, you have your keyword, what do you do with it? Let's say for you, we're going to optimize your children's photography page, we let's try that whatever term we've chosen, where do you put that keyword number one, the title tag. So the title tag is not is not visible text on your on the web page, if a user is looking at the web page, you're visible, your title tag is not visible. Your title tag is it's going to be your SEO, Title Tag. Some people call it your meta title tag. It's not technically a meta tag, but some people call that you'll find this in settings like Squarespace as a as a place for this any SEO plugin. And WordPress is going to have your, your SEO title, your meta title, something like that. You want to include your keyword right at the beginning of your title tag. Okay, so for an inner page, and inside page, the first word, if our keyword is children's photography, it's going to be children's photography, and then something like with murder sinner or something like that. But you want to put your keyword right at the front. Okay, right.

Meredith: 2:56

It's not Meredith Zinner. Does photography,

Meredith's Husband: 2:59

show Correct? Exactly. So now, now, the the the one exception here would be your homepage, your homepage, your brand name is going to be first, your home, your homepage, title tag will be married as dinner, then family, then whatever. But the inner pages like your pets photography, the first word of your title of your TED title tag will be Pet Pet Pet photography, with in Brooklyn with merit like then whatever it is, but it starts with that. Okay, number two, your meta description tag, oh, don't do this. You don't need to do this, it doesn't matter. You don't need to put keywords in your meta description. Everybody thinks that's where you need to put it do not you do not need to do that

Meredith: 3:39

everybody thinks you have to

Meredith's Husband: 3:41

know I know. But Google said like four years ago, don't bother, it's not going to do anything. When you're writing. When you're writing your description tags, it is important to have a unique description tag for each page. Okay, so each page should have a unique something that's unique and specific to that page. Don't take a description tag and copy it for every page. That would be bad. But if you put your keywords in your description tag, it has zero impact on the rankings. Zero Absolutely.

Meredith: 4:14

never ceases to amaze me. What I

Meredith's Husband: 4:17

do when I'm right when I am creating description tags is I just take the first paragraph of text from a page and I use that as a description tech. And I you and I whittle it down to 150 characters or less 150 160 characters, not words, characters, right. And again, any if you if you're doing this in Squarespace or any WordPress SEO plugin, and you're putting this text into your meta description area, it's going to have a character count as you're typing. So it will tell you when you've gone over. Okay,

Meredith: 4:48

so this is a character and this is a character.

Meredith's Husband: 4:53

And this is a character. Technically that's true. Yes,

Meredith: 4:56

three characters.

Meredith's Husband: 5:01

Okay, that's all you get. The other place that you need to put your keyword on your page is the heading. So this is the visible if you're looking at a webpage, typically they have some big text big bold text right at the top. You might think of this as the title. Yeah, don't because that'd be confusing. call this the heading head sometimes. This is technically called the Need an h1? Heading One? Oh, yeah, yeah, yeah, you've heard of those. Okay, yeah, also got to put your keyword there. Now it doesn't have to be right in the beginning here. Okay. And it doesn't, it doesn't your your heading is typically going to be shorter than your title tag. It shouldn't be the exact same. So if you were to pull up your children's photography page, it probably just says the heading is something like children's photography, right? It's not children's photography with Meredith and Brooklyn, that would buy a potential title tag, but your your heading is going to be typically shorter. Okay. And if you want, you can use some variation, if it does if the exact keyword that you're targeting doesn't work, but there are close variations, you could use a variation in the heading. Good to know. Okay, next, the image tags image alt tags. Yeah. Don't put them there either. Crazy. So well, there's a there's a caveat. If it's appropriate, if it's if you are, if there is an image on your on your page, and it's an image of children's photography, then yes, but I can't imagine what that image would be. That would be the only time you want to put keywords into an image alt tag, otherwise, you just want to name it appropriately. If you were to say like kids, you know, kids playing with their family. Okay, that's not using that's not keyword stuffing. That's it's more accurate. And Google is going to Google understands the relationship between these terms. So it understands that an image about kids playing in the playground or kids playing with their parents, it knows that's related to children's photography, you don't need to repeat. Yeah, yeah, they're pretty clever over there.

Meredith: 7:03

And does this have anything to do with accessibility?

Meredith's Husband: 7:07

Yeah, that's the reason you need image alt tags. But I'm just saying that for the for our purposes here today, don't stuff your your keywords into your image alt text, you don't need to do that. This is somewhere else where you could think of keywords that are, you know, variations are related. Or typically that's going to happen anyway, if you have a page about children's photography, you're not going to most likely you're not going to have an image with a great fruit tree, you know, say great fruit tree, something having to do with with kids and families. And when something like that

Meredith: 7:37

kids in the grapefruit tree, throwing rotten grapefruits

Meredith's Husband: 7:42

in that case, if like if if you did have kids playing in a great fruit tree, I would leave out the grapefruit tree, that's not the part you want to be specific about use that you could say kids playing a tree. The fact that it's a great fruit tree is not what's important. This is true. So and then finally your paragraph, copy all your text, like your smaller your paragraphs? Yeah, you do you want to include some sort of variation here, it doesn't have to be the exact, you know, if you if your keyword has variations, you can include variations, I would try to include your keyword near the very top. And then don't worry about it. Don't worry about repeating it, you don't want to repeat it, you don't want to have it all over the place that's over optimism over optimizing something. And that's going to raise a flag with Google, it's going to look like keyword stuffing. It used to be years ago for a few years there was this thing called keyword density. And everybody's wondering, what's the key? What's the right keyword density? And you could look at a page and you have this any of these tools that will analyze Okay, your keyword density is 2.7. And you should be at three like it's that was a very specific time in SEO. Do not worry about that, not worry about it. Yeah, chances are fashion is fashion,

Meredith: 8:59

like bell bottoms, but they're in fashion, always.

Meredith's Husband: 9:03

Chances are very good. Whatever you are going to be writing about is going to be relevant enough and related enough to your main keywords you don't have to worry about Google is going to they're going to understand that. Wonderful. Another place that you want to put this. Do you remember, you remember we've talked about Google bombs?

Meredith: 9:23

President Nixon, what?

Meredith's Husband: 9:25

You remember Google bombs. We talked about Google bombs? Yeah, yeah. Yeah, I think it was George Bush, Jr. And there was a Google bomb miserable failure. If you type into Google miserable failure, you went right to his homepage, which is bio on whitehouse.gov. That was a Google bomb. You want to you can do that same thing, kind of within your website. And this is what we would call using anchor text. So in that case, the term miserable failure was anchor text to linking to George Bush's bio page, do the same thing inside your website with your navigation and your blog content. Okay, what are you lost? What does that mean? So in your navigation, when you link to the children's photography page with the term children's photography, that is reinforcing to Google, hey, this page is about children's photography. That's what I'm calling it. That's how I'm linking to it. That's a little mini Google bomb. Yeah. Likewise, if you have a bunch of blog entries And you're talking about something and you say, Oh, if you're interested in this, check out my children's photography page. Use the words children's photography, to link to your children's photography page. You're giving more signals to Google Hey, this is this is my page that is about children's photography. And this is how you should consider it. It's

Meredith: 10:44

like an arrow pointing this way, my friend. That's

Meredith's Husband: 10:48

exactly what it is. You can also put links in your footer. Although links and footer have diminished value because people try to overuse them for this reason. Oh, man, if it's

Meredith: 10:58

just to see like, yeah, New York photographer, Brooklyn photographer, lower Eastside photographer, upper Eastside photographer.

Meredith's Husband: 11:05

More more recently, you'll see things in footers, like, here are my services, children's photography, pet photography. Here, my rates tells us like if you rate your things like that, if you feel that that's useful to your users definitely do it. And I would say you probably want to use your footer to link to your most important pages. And and use the use your keywords as the anchor text, which you're hopefully already doing in your main navigation. Right. So just to recap, yes. Put your keywords in your title tick. First, yeah. In your heading, and your page copy once and then maybe with a couple of variations, and use them as text links in your navigation and blocks. Yes. Does that make sense?

Meredith: 11:54

I have no idea. I think it does. Okay, I No.

Meredith's Husband: 12:00

Go down that list. It's pretty simple. But put up Yeah. But if you if you have a piece of paper, write this down. If you don't come back and listen to this again. Number one, your title tags. Number two, your headings. Number three, your page copy number four text links.

Meredith: 12:17

And that that is a full day. Honestly,

Meredith's Husband: 12:19

it doesn't take that long. It doesn't if you're doing just a single page that would I mean, I wouldn't expect that would take more than 10 or 15 minutes. But if you're doing it for the first time,

Meredith: 12:28

sure. Give myself quite some time.

Meredith's Husband: 12:31

We all know I know that. All right.

Meredith: 12:35

Thank you so much for listening.

Meredith's Husband: 12:37

See you next time. I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening