Meredith's husband 0:34

All right , we're going to do part two of two about the Google leak today .

Meredith 0:37

Yes , we are .

Meredith's husband 0:38

Remember , we talked last week about the Google leak .

Meredith 0:40

Yes , I do . I do want to clarify something . Oh good , it's about time .

Meredith's husband 0:45

Because I've been getting a couple of questions and even when I went back and edited the episode I realized it may have been confusing . I gave the example of a landing page for emails .

Meredith 0:56

Yeah , Remember talking about that . Yeah , I do .

Meredith's husband 1:05

So I was trying to use that as an example . Yeah , Because a couple of people have been wondering does this ? Mean I need to go out and create an email marketing thing at the landing page for SEO .

Meredith 1:11

Yeah , because I was confused as to what that was , but by then , my brain had sizzled .

Meredith's husband 1:16

So you do not need to go out . You don't need to create an email campaign in a landing page . You don't need to do any of that for SEO . That was just an example .

Meredith 1:24

The point was I don't even know what the landing page was , and I should have asked .

Meredith's husband 1:28

Well , don't worry about it .

Meredith 1:29

Okay .

Meredith's husband 1:30

The point was that links from trafficked pages are valuable . It doesn't matter where that traffic comes from . So if there's a page on your website that gets a lot of traffic , it can be from Google , it can be from social media , it could be from an email , which is kind of what I meant in the example . It could be traffic from anywhere . Then links from that page to other pages on your site are valuable in terms of SEO .

Meredith 1:55

Okay .

Meredith's husband 1:56

That's the bottom line .

Meredith 1:58

Okay .

Meredith's husband 1:58

Hopefully , like that's what to remember . The email example was just meant to help illustrate and seems to have done the opposite .

Meredith 2:05

Yes , can you go and fix it ?

Meredith's husband 2:07

No , I'm not going to Okay . Today we're going to talk about two more things that came out , and at the end of this episode I'll wrap up the three things that I think are takeaways from the Google leak that you should take away . Yes , and use to your advantage .

Meredith 2:23

Oh , excellent .

Meredith's husband 2:24

Okay , number one so there were no weights assigned . So , remember there were tens of thousands of features leaked as part of this Google algorithm leak , so things that help determine rankings . Yeah , one thing to note is that none of those features were given weights , so they weren't . It wasn't like a feature was released and it said something like this counts for 10% of your ranking and this counts for 2% .

Meredith 2:51

Oh , I see .

Meredith's husband 2:52

There are no weights assigned . It's just , yes , nothing was weighted , it was just leaked information . It's just yes , nothing was weighted , it was just leaked information . And there were tens of thousands of features so-called features that were leaked , but without any sort of ranked importance . It's kind of hard to know which are important . Michigan , for example , and his colleague , have gone through and noticed that there are some features that are mentioned over and over and over in different parts of this leak , and so that tends to suggest that they are more important just by the fact that they are mentioned many , many times in many different areas of this leak .

Meredith 3:35

You would think , one would think that was Buster I can't hear him .

Meredith's husband 3:36

He's dreaming and stretching . It's very cute , you would think . One would think yes , that was Buster . I can't hear him .

Meredith 3:39

He's dreaming and stretching . It's very cute .

Meredith's husband 3:42

Doing dream yoga . Yes , so one of those things that was mentioned many , many times evidently was entities , google entities , and you probably are wondering what an entity is . Yeah , yeah , it's a good question . It's a little complex , but the definition of an entity is people , places , things or companies . Okay , so like , yeah , I know it's kind of vague .

Meredith 4:11

Latpin pointed it down right there , yeah .

Meredith's husband 4:13

Anything that shows up in the knowledge graph on the right hand , so you know when you do a Google search there's the main results and then on the right side there is a pen .

Meredith's husband 4:24

It's where your Google business listing would show up . That area is the knowledge graph , so your business listing would be an entity , Basically , a good way to think about this . I think it's going to oversimplify it , but a good way to think about this is anything that would have a Wikipedia page is going to be an entity , Like . John Lennon is an entity . Ringo Starr is an entity . The Beatles are an entity . Meredith Zinner , the actress , is an entity . There is an entity out there . No , remember when . If you Googled Merida Zinner photography , that all of a sudden you're acting your IMDb page Also . Anybody who is an IMDb page probably a entity .

Meredith 5:09

In their own minds .

Meredith's husband 5:10

That's a good way to think of what entities are . The takeaway is pay attention to your Google business listing . It's really probably very important . Google uses it in a lot of different areas , not just search . Okay , so pay attention to that . And we have an episode . I don't remember the episode , I will link it below , but we have an episode about how to optimize your Google business listing .

Meredith 5:34

Oh , that's good . Oh , that's good .

Meredith's husband 5:35

And one of the other things that leaked that was kind of surprising to people inside the SEO industry is that mentions are no pun intended . Mentions are mentioned in the leak data .

Meredith 5:49

Okay , so a mention .

Meredith's husband 5:52

Thank you . So a link to your website from somebody's blog is great for SEO , right , it's a link . Well , what if somebody talks about Meredith's Dinner Photography but they don't provide a link ? Oh , that would be a mention , right ? They are mentioning something . Mm-hmm . Mentions appear to be , from this leak anyway , more important than we thought .

Meredith 6:14

Really yeah , the same quote weight as links .

Meredith's husband 6:19

No , probably not , but considerably more than I would have told you say a month ago , really , and Google can define that . Yeah , that's a good question because it's going to have to be a mention of something that's pretty specific , like Meredith Zinner photography . It can't be you know photography . Obviously , google's not going to know what somebody's talking about if they mention something more generic , but mentions about your brand name are good . So the takeaway here is if you provide like , let's say , you're trying to get links , like I have always said , that you should .

Meredith's husband 6:56

Yes , if somebody uses your photography , let's say , and they don't want to link to your website , it's still going to be advantageous if they just say , hey , thanks , meredith's Dinner Photography in a little caption underneath the photo . Yeah , there's probably some , but make sure that it is something that is specific , like make try to be exact as possible with your either your brand name or your personal name , or something that is going to be most identifiable to you .

Meredith 7:27

Right .

Meredith's husband 7:27

If your name is like Frank White , you're in trouble .

Meredith 7:31

Well , unless it's Frank White Photography .

Meredith's husband 7:33

Yeah , exactly . Well , yeah , then that's my point . Use Frank White Photography . Maybe even try to see if they'll throw in your city name , your location or something else that's identifiable , so that Google knows yeah . Yeah , this is the Frank White that they're talking about , Because there's probably more than one Frank White photography .

Meredith 7:51

So if , for example , you've asked people to link and they already have mentioned you , you may not need to ask them to make a link , because the mention may be sufficient .

Meredith's husband 8:04

Yeah , again , I use this as an example . Don't think this is the only way that a mention can happen , but this is fairly common , I know , for photographers . Sometimes people say , oh yeah , we'll give you a credit and we'll link to your website , and they don't . Right , well , if they put your name in the caption , that's still going to be good .

Meredith 8:22

My question is with photographs , if your information is embedded in the image itself , when ? You create it ? Does that matter ?

Meredith's husband 8:35

If so , it would be very , very , very minor . Okay , when you say embedded in the image , what exactly do you mean ?

Meredith 8:43

I mean when you are creating the metadata .

Meredith's husband 8:47

Okay , yeah , very , very , very minor . Okay , what might when you do that metadata , is there a location in there ?

Meredith 8:54

If you choose to , you can make a location .

Meredith's husband 8:57

Yeah , you might as well just at least do your city or something Okay , or your neighborhood or whatever Like . Is that going to have a big impact on SEO ? No , could it have a very , very minor impact ? Yeah , maybe . More important than that would probably be the name , the file name of the photograph , even though if you supply an image to a company that has any sort of sophisticated website , they might rename that image . Of course , you might lose that , but go ahead and put like , if you're supplying an image to somebody to use online , I would say , make it Meredith Center , photography 004 , and then just number them .

Meredith 9:36

whatever it doesn't , yeah , it's okay .

Meredith's husband 9:38

Just put your brand name in there . Great , thank you . And there are . If anybody is talking about you on their blog , that's also a mention . Okay , you know , it doesn't have to be that they're using a name , it's just any time somebody is discussing your brand name , that's going to be a mention . So the point is that those are better than we thought in the SEO world .

Meredith's husband 9:57

Okay , so the three takeaways from this Google link . Like I have said multiple times now , there were tens of thousands of features . I'm trying to boil this down into a few things that can be beneficial . Number one the links Links . You want to get links from pages that get a lot of traffic . Yes , so this is a was a huge change for me and inside the SEO industry . The entire way that we research potential link partners changed . For a lot of people , it's not going to be a huge deal , but I encourage you to go to your Google Analytics , see what pages on your website get the most traffic . Yeah , and then from those pages link to your what I call your money pages , your service pages . So for you , that would be your children's photography page , your events photography page and your pets photography page , your service pages .

Meredith 10:51

Right . I think it's interesting that this is one of the few cases that you actually will look forward to traffic .

Meredith's husband 10:59

Don't you always look forward to traffic ?

Meredith 11:01

No , not when you're driving .

Meredith's husband 11:04

You're making a funny .

Meredith 11:06

I was making a funny .

Meredith's husband 11:10

Okay , so the second . That's the first takeaway . The second takeaway is the entities . Pay attention to your Google business profile . Yeah , it's very likely important in a number of ways that we don't even know . We don't even know . So pay attention to that . And number three mentions are pretty good , it's pretty good if somebody just mentions you without the link . If they are willing to link , the link is going to be better . But you probably get I don't know three quarters of the value from just the mention alone .

Meredith 11:37

Right there . How about that ? That's nice .

Meredith's husband 11:39

So those are the takeaways .

Meredith 11:41

That's a nice takeaway .

Meredith's husband 11:42

There was something else that I thought was interesting that I wanted to include , regarding what we talked about in the previous episode , in the links . Bring it Because there's always been this conspiracy theory . Inside the SEO industry . We would consider this a conspiracy theory . Lots of companies have always believed this . Lots of people think this if you buy ads on google , yeah , your organic rankings are going to also increase because you're spending money with google and so they're going to increase your organic rankings . That is false . There is no direct link google is even yeah google even has a team of people .

Meredith's husband 12:22

Their job function is to ensure that that does not happen . However , with this latest leak , there is more of an indirect link than we thought , because if you start buying traffic and people and I mean by buying traffic , I mean paying for Google ads and people visit those pages , that traffic is not going to help your ranking . But if they share with a friend , if they bookmark , if they mention it on social , if they put it in an email , yes , that might help your ranking . So it's indirect .

Meredith 12:58

It's kind of like a crossing guard , Just kind of like go that way .

Meredith's husband 13:02

Yeah , anyway , this probably gives a little more credence to that conspiracy theory than we always would have thought . There's more of an indirect . It's still not a direct link , there's no way . It is absolutely not a direct link , but there probably is an indirect link , there may be a little sign .

Meredith 13:23

Thank you for saving us the time of having to read those thousands and thousands of pages .

Meredith's husband 13:30

Not even I did that .

Meredith 13:31

I know . Thank you .

Meredith's husband 13:33

All right , I hope that helps . And so next we will move on from the googly .

Meredith 13:38

This was two of two Moving on .

Meredith's husband 13:42

No , that's only at the beginning . They don't do that at the end , do they ?

Meredith 13:44

No , they just say cut and then they go wow , that was great , that was so great , that was just great .

Meredith's husband 13:52

And then the people who were performing were like can I please do it again ? No , that was absolutely . That was perfect . You're fired .

Meredith 13:54

Yeah , exactly , pack your bags .

Meredith's husband 13:57

Oh no , they wouldn't say that .

Meredith 14:07

They would just say put the box outside their locked dressing room Quietly .