Meredith's Husband 0:34

I do get the question sort of often like hey , can I just hire you to do my SEO for me ? And while I would love to , I mean I do like doing SEO , I like making people happy . The answer to that question is usually no , and the reason I've wanted to do this episode for a while because I fear that saying no to that comes across as being like , well , you can't afford me , whereas that's not exactly the issue . But why is that ? Why is that so ? I say I'm an SEO consultant . Yeah , so to be honest , that question makes sense . Why would you not ask an SEO consultant if they can consult on SEO for you ? Makes sense . Yeah , my clients are not direct company owners . Okay , I work for marketing agencies , which means and marketing agencies . Sorry , I used to do voiceovers for them , but I have no idea what marketing , right ? That's actually similar . The marketing agency has a client . Let's say their client is Coca-Cola . Yeah , the marketing agency hires you to do a voiceover . Yeah , now they may sit with Coca-Cola and say here are 10 finalists , right , the 10 voices we're considering . Yeah , and they would consult with them . Yeah , but it's not Coca-Cola going out and doing a casting call and finding the artists and doing auditions Right and doing a casting call and finding the artists and doing auditions Right , they hire a marketing agency . So similar thing . So a marketing agency has the client let's say Coca-Cola , yeah , and they talk with Coca-Cola about , hey , what are your goals , what are you trying to do ? And then , based on that , they assemble a team of professionals and that might be organic search , it might be paid social , it might be podcast , whatever it is . Then the marketing agency goes out and assembles a team of people to do that . I'm part of those teams . That's where I fit in as a consultant .

Meredith's Husband 2:31

Now , many years ago , when I started , yes , I did work directly with business owners and I really I love that . Like , I like that dynamic , I like personal , yeah , I really like it . The cutthroat business , yeah . So I mentioned that I don't work for the client . I do still work with the client . So I would have zoom calls with a client every month and we would talk and I'd work with their teams .

Meredith's Husband 2:53

But it's not that the client is paying me directly , right ? Remember , they pay the marketing agency . The marketing agency pays me Right . On my calls with the client might be that marketing agency . There usually is a person , because I can't answer any financial questions . Right , I don't know how much the client pays for me , right ? The client doesn't know how much I get paid . It all goes through the marketing agency .

Meredith's Husband 3:18

So , on one of these calls not too long ago , I was speaking with a CMO . There was a director of development , there was somebody from blogging and social , et cetera , et cetera . It was a big group call , and some of that call had nothing to do with me and the budget was on the screen . So I took a peek down to see oh , what is the budget for organic marketing consultants Me , me and there's one or two other people who would fit into that category . So the annual budget was a million dollars for organic marketing consultants .

Meredith's Husband 3:49

Now , that does not mean that I made a million dollars . Oh , how I wish that it did . However , that's the scope . That's the kind of world where I fit in Right Now . As much as I would love to help you with your own SEO and do your SEO for you , it's not a feasible option . It's not sustainable , right , I could not do it Right . However , yes , what I have done instead is I've created a platform where we can work together and we can do that in one of three ways . Okay , number one there is sorry Buster's . Buster's excited , he's snoring , so excited he's snoring .

Meredith's Husband 4:27

There is a free level where you can continue If you get value from these episodes , if they've helped you and your business , your website , in any way . This is an extension of that . For example , we did an episode on the ultimate blogging checklist . Do you remember that episode ? No , but that doesn't mean anything . I turned that into a video tutorial that goes a little deeper , explains a little more than I can do in an episode , and that's available to people . That is available for free . Yeah , anything that's like that on this podcast is more or less going to be available in a visual format for free . Yeah , and then there is a pro level Okay , and the pro level goes deeper , yeah , and it goes into additional topics .

Meredith's Husband 5:09

So we've talked about things like keyword research . Yeah , we've done episodes about that . Yeah , I can't go that deep into how to do keyword research in a 10 or 15 minute podcast . However , I have created video demos and tutorials that do walk you through that process exactly how to use SEMRush and , in detail , how to look things up in detail . Yeah , like every little subtopic would have its own video and you can follow along Five , 10 minutes and you follow along , et cetera .

Meredith's Husband 5:34

Click off , check off what you yes . Then if , etc . Click off , check off which is yes , then if you want to do more than that , so more of you . If you want more of me , there is a one-to-one mentoring level , okay , where we can actually sit and zoom every month and go over your website and talk about your website and I will use my pro semrush account to look at your website , meaning , so you don't have to sign up for semra . You can get a pro level semrush account through you because I will share mine with you . You don't have to sign up for SEMRush . You can get a pro-level SEMRush account because I will share mine with you . You don't need to pay for it and that saves money . I think it's like $120 a month . If you want a single website , okay . And then does that top tier include the ?

Meredith's Husband 6:11

The mentoring includes everything else . It includes all the free and pro-level content . That's great , and you did that because people were asking for it . Because people were asking , and it is very rewarding personally to get to work with people one-on-one , even if it's just a little bit to help their business . Now , I should say the number of mentoring seats is limited . Well , of course , I can't do a whole bunch of them , no , but they are also not meant to be like an ongoing thing that lasts forever , right ? So , seats , even if they are full now , they will open up , right , because people will get the information they need and be able to fly the nest . That's very nice .

Meredith's Husband 6:52

This is so exciting . Yeah , I like it . It's so exciting . You're helping all the people and making all the stuff . I'm very proud of you , baby . All right , thank you , it's very exciting . Oh , should I tell him where to get it ? Oh , yeah , maybe that would help . Go to Meredith's husband dot com and click on the button that says SEIQ . That's the name of the platform , seiq . Yes , I hope to see you there , yay .