Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use okay, this week, I've talked about how to get more people who are visiting your website to actually contact you.

Meredith: 1:04

Oh, that's, that's very good. So that's why we make the website. That

Meredith's Husband: 1:09

is, yeah. So this is not people, a lot of times people think of SEO is getting more people to your website getting higher in the rankings. So this might people tend to think this maybe is not SEO, this is improving your conversion rate. But this, this all falls under under SEO, and my book, and in most sales books.

Meredith: 1:31

Do you have a book?

Meredith's Husband: 1:32

I do? Yeah. I haven't written it yet. It's still in my head. But yeah, yeah. No, I see the chapters. Definitely there.

Meredith: 1:40

Yeah. Very nice. I see the footnotes.

Meredith's Husband: 1:44

Yeah. written all over. Are you? Are you noted in the foots? I think

Meredith: 1:50

I'm dedicated. Right.

Meredith's Husband: 1:52

page for my first page.

Meredith: 1:54

This is dedicated to America, from her husband.

Meredith's Husband: 1:57

Right. Okay, so what what did I just say we're gonna talk about,

Meredith: 2:02

we're gonna talk about Call to Action call?

Meredith's Husband: 2:05

No, no, that's, that's one point. We're going to talk about getting more people to visit to contact you. Who are visiting your website? That's the it's the conversion rate. So I tend to Yes, I tend to think of this. Yeah. Well, you were sort of us. You were right about that. That's right. Okay, today, talking about conversion rates. So I tend to think one way I think about websites is so that when people are visiting your site, in your case, your children's photographer, website, right, yeah. So what is it that they want to? Do? They want to hire a children's photographer? That's probably why they're there. Right. Right. With some pics, you know, was there probably some people checking out their competition? Or what? Yeah, you know, so most of the time, it's because people want to hire a children's photographer. Right? They are not there because they want to visit children's photography websites, that's not their ultimate, their ultimate goal is to hire a children's photographer. Part of your job as a website owner is to just eliminate the friction between that your website is may or may be creating, eliminate the friction make it easier for them to do that. And you'd be surprised a lot of websites put up unnecessarily. They make it they actually do things to make it more challenging. Oh, I don't doubt it. I don't even even like multimillion dollar companies do this. This is not, you know, it's well, I guess this is why I'm able to make a living doing what I do.

Meredith: 3:34

But yes, so we need to Yeah, and we need anyway. That's good to know.

Meredith's Husband: 3:40

So have you heard of that? There's what that people used to say you have two seconds. When somebody visits your, your website, you got two seconds to capture their attention? Yeah, yeah, it's actually that was years ago, I think it's probably more like two hundredths of a second, it's two seconds is being generous. But when somebody gets to your website, you're gonna have to answer three questions like really quickly. So the questions that they are that the visitor is going to be asking themselves, probably unconsciously, but you know, what is this place? What am I looking at? Where am I? I mean, they don't know, you know, they're This is the first time they're potentially the first time they're interacting with your business or your brand at all. And you don't know what page they're coming into. It might not be your homepage, in fact, it probably at least half the time, they're coming into some other page. So you got to let them know right away, what is this place? Then you got to let them know, what are they supposed to do? Okay, so they know where they are? They know what your what it is? They're looking at? What is it? What is what do they have to do on this page? They need to read a bunch of texts, they need to watch a video did the look at images? Do they need to you know, take a test, whatever. Then the then the third thing is what is the decision that they need to make? And that's going to be your call to action? What do they need to decide ultimately, either to do or not do on this page? You know, either they're gonna do something or they're gonna leave prop most likely, right? So those are the three things. Those are the three questions that leave is called a bounce bounce. Yeah, if somebody comes into your That's correct. Good job.

Meredith: 5:22

So what happens, you know, when I go to parties, it's just not happening. I say, Yo,

Meredith's Husband: 5:26

I gotta you know, I like I like to think that SEO is so hip that you know, when you go to like a cool party, people are like, Yo, man I got a bounce that they're talking about there get that from SEO, it's probably not in my mind, it's in my book. It's chapter three. Okay, so those three things. So let's go over those three things and how you answer those questions really quickly. Okay. Number one, what am I looking at? Why am I here? What did or not why am I here? What is this place? So imagine kind of, you know, the feeling sometimes you wake up, and you don't know where you are, you have that feeling, where am I? That's just, that's in your head. So you got it. So they have to know right away, and this is usually the heading the like that there's going to be an what we call an h1 tag, the heading the big, big headline at the top of any webpage is probably going to be the what they call the h1 tag, and you got to let people know, what are they looking at? It's pretty good. It's pretty easy. If you're looking at your, you know, children's photo gallery sites, you know, children's photo gallery, you know, so people know where they are, don't say, you know, contact me and then have a gallery like, you know, like just this. So this is pretty easy. Another quick thought here, one place where I see this background on people is with sort of clever headlines. Now don't get me wrong, I like clever headlines, I like anything that makes people smile, but don't shoot yourself in the foot by making it so clever that people don't get the point and they don't know where they are. Yeah. Number two, what are they supposed to do. So this is a little more I can like subjective, I guess, like, they're gonna know this is a little more, you're gonna make it intuitive. What are people supposed to you don't tell them read this paragraph of text. Look at this image, it's a little more into it. Like if there's an image gallery, most likely that they're supposed to look at that the image is in that gallery. So the thing to do, though, is don't give people competing things to do. Right. So don't have for example, if you have some texts that you want to visit or to read, don't have too big chunks of text right next to each other. Because then in their in their mind, that's those are competing that which which of these things of text am I supposed to read, this is why you very often see, you know, when you're looking at a webpage, you'll get like a some sort of image on one side and the text on the other side, yeah, those two things are not competing. Like you don't you don't know, you'll never going to see like two images right next to each other without any text, it's like, there's a flow there, like people can look at an image and it's usually not, it's gonna be a lot of times, it's a very generic image, just there to like, you know, guide the eye through, you won't see two, you know, two videos right next to each other two galleries right next to each other. So this is more about flow and giving things one thing to do at a time now on a webpage, you can you can have somebody, you can have a few things for them to do 123, and then plus your call to action, but don't give them to him at the same time. Don't make it that that creates a sort of overwhelming feeling. The one exception to that would be like discount ecommerce stores, like Amazon, you go to Amazon, there's a million things to do. That's because it's, you know, kind of oh, it's the sensation that they're going for is to is to is to overwhelm you, with all the great bargains, like something that's if you look at a higher end, ecommerce, look, go visit apple or something like that, they probably don't do that. And lead gen sites, like everything outside of E commerce is huge, often a lead gen site, lead generation lead generation, like your your you want somebody to contact you so that you can do business with them. You want to you want to keep it simple. So you have your one, two, maybe three things for somebody to read some texts, watch a video, look at a gallery, then you're going to have the third thing, your your call to action. What is the decision they need to make on this page before they bounce? And we don't want them to bounce? Unless if it's not a party, then they're going to bounce

Meredith: 9:43

they get a bounce. Gotta make the party cool. My

Meredith's Husband: 9:45

friends set a callback. Yeah,

Meredith: 9:48

yeah, it's a little soon to be a callback. But yeah, I kind of want to space that out a bit.

Meredith's Husband: 9:54

All right, we'll need to make this podcast longer. So I can do more COVID? Yeah. So the call to action is is the decision. That's the very, you know, on a lot of your main web pages, that's going to be contact me book, a book a session, you know, make a reservation, whatever on a blog page, it might be something else like, hey, read these other blogs. But this and this is that so this is the final thing that people need to do. And a lot of times what people are going to do when they open up when they start visiting a webpage for the first time is they're going to probably scan the page to see what that what the call to action has. What are you asking them to do? What is the dishes decision they'll need to make? Then they'll go back and they'll read through. And subconsciously, they're kind of thinking, Okay, how does this you know, are you are, you know, they're gonna look at what you're trying to sell them, and then go back and look at the your page the rest of your content and then actually decide, do they want that exactly what you're selling them is just to contact you. So this is like that process those three questions, that's just eliminating the friction, making it easier. Because otherwise, if somebody comes to your site of any page on your site, and they even for us for a tiny fraction of a second don't know what it is they're looking at, or don't know what they're supposed to do, or don't know what decision they need to make. That's a little bit of frustration that kind of fits what they used to call the two second test. And what I've talked about Amazon in there, when they did when they studied conversion rates, and if a page takes like a 1,000th of a second longer or a 10th of a second longer to load, the conversion rate noticeably drops, so don't so eliminate friction, eliminate any uneasiness or confusion or distraction. And just make it easy, because remember that person at least partly is there because they want to hire you. They want to hire a children's photographer,

Meredith: 11:39

right? It's a mouse with the cheese. The mouse wants to cheese. If you give it a labyrinth, it's not going to be happy. You give him a tunnel boo mouse to choose. That's the M to see.

Meredith's Husband: 11:51

Chapter Seven. Oh, my

Meredith: 11:54

book? Yeah, yes, it is. Yeah, I thought it was nine for some reason.

Meredith's Husband: 11:59

That is the end of this podcast.

Meredith: 12:03

There it is what we're going to talk about.

Meredith's Husband: 12:07

If anybody has an idea on how you can podcast, we're like the people at the party has a podcast on it. Yeah, probably. We're like two people at the party who just go around and keep saying goodbye, but never leave.

Meredith: 12:22

Oh,

Meredith's Husband: 12:23

yeah. Okay. Bye, everybody. Thank you, genius. I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening.