Meredith's Husband: 0:42

Hey, this is Meredith husband. I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use Meritus

Meredith: 0:59

Hello there. How are you doing?

Meredith's Husband: 1:02

I'm good. How are you doing?

Meredith: 1:04

Well, well, thank you. So I took the beep out for you.

Meredith's Husband: 1:08

Oh, thank you. So I didn't have to put it in. Yes, sir. Thank you very much. Very thoughtful. So I have a question for you today. Oh, yes. If I were to say that the term Google update, would that mean anything to you? Yes. What? What do you think a Google update is and you might be

Meredith: 1:28

I think a Google update is similar to a Google sends me each I don't know month I would think where they say you have had a point 58 decrease in cost.

Meredith's Husband: 1:45

That is first I guess we should announce Meredith is high as a kite right now. A gummy that said calm it was calm home. It's CBD.

Meredith: 2:01

CBD. It's but it's the same company that also makes an actual gummy gummy gummy.

Meredith's Husband: 2:09

Anyway, and let's not get too off track. Every so often everyone knows

Meredith: 2:14

them. And so now I can't work. But I have to do the podcast. So I'm a little bit of high.

Meredith's Husband: 2:20

Yeah. So it's gonna be a little more effort on my part to keep things on track. Perhaps. That's so with that. Just that being said, it's just Okay. Moving along. Disclaimer. This big. Yeah. You can Google update what a Google update is an update to the algorithm that that makes Google work. So it's all changes. So there are there is first the reason for this episode is there's a new one coming out. They're rolling it Oh, really? This week? It's called the helpful content update.

Meredith: 2:54

Helpful called what? To cook cook cook.

Meredith's Husband: 2:57

So first, you should you should know that there are there have been hundreds of updates. There's like, probably 1000s, there have been there hundreds every year, I think very often that the large majority of them are just very minor updates. They're just making tweaks to,

Meredith: 3:13

you know, there's 1000s. So there's no need to tell people, there's no

Meredith's Husband: 3:17

they usually do not announce this, even the big upgrade. Even the big ones usually are not pre announced. This one is pre announced. Usually they just say after the fact Hey, we just rolled out an update. It targets XYZ. And in the past these, these updates have been called things like the major ones anyway, had been called things like Panda, Penguin, hummingbird, they have all these cutesy names. And the theory really, they're dark, dark demons, kind of they have literally destroyed businesses like they're not they're not evil. I mean, they're literally making Google better. But a lot of website owners might be doing something that Google says we don't want results like that in our search engine. And they make updates and so that those types of sites might be booted. And I've seen businesses being destroyed within

Meredith: 4:09

Do you think they wait to tell people because they don't want people to be able to change things to upgrade the people that they want? I mean,

Meredith's Husband: 4:17

I don't know not to have they Google has slowly transitioned away from not telling anyone anything to be more to being more transparent. But they still have traditionally they only tell people about it after the fact. And as in like, hey, just FYI, this is why you lost all your rankings. That's not

Meredith: 4:36

hey, just let you know, we're going to update because. Right, okay, cut everything.

Meredith's Husband: 4:45

So but this one, this one, they have pre announced. So the really more important ones, they tend to pre announce like there was one called the mobile friendly update. And it was basically people having to get their website ready for mobile. And Google has announced it a ways in advance and he'll give warning. This one is similar along those lines, they're pre announcing it, their name, it's they're naming it something very specific. They're not calling it like bunny rabbit or kangaroo religious. It's like, this is what this update is about. They're not they're being very transparent. So this is, this is bunny rabbit. You can go grab if you want. This one is seen inside the SEO industry is going to be huge. It's going to be fairly significant. And what it does, three know what it's called. It's called the helpful content update.

Meredith: 5:34

Oh, I thought this was the helpful content.

Meredith's Husband: 5:38

That's the name of this. I should I should name that name this episode, the helpful content? Actually should. You should? That's

Meredith: 5:45

what I thought this was

Meredith's Husband: 5:47

okay. No, Google has named it the helpful content update. And what they say it does is it targets websites creating content for search engines first. So what that means. So Holy smokes, and this has been like, this is nothing new. This has been the trend for decades, probably. Google doesn't want like I've always said Google doesn't run a reward sites that create content for Google, they want to reward sites that create content for users.

Meredith: 6:18

That's so above and beyond, because most people, okay, this

Meredith's Husband: 6:22

is a high discussion. 147 minutes later, we're like, but why do clouds form like that? Anyway,

Meredith: 6:35

I'm just gonna listen for the most asked.

Meredith's Husband: 6:44

So, like I was saying, Oh, so this has been the trend in SEO? Like I've said, in past episodes, you should think about creating resourceful content that people are that's good for users, that's ultimately going to help your SEO, Google has come out and just said it flat out. The helpful content update. Good. I wish you could see this. Meredith is just about I think she might die. She's laughing so hard. Careful of the gummies that say calm. Okay, so back to the helpful content update. So what does it what does this mean? What does it mean for us? What do we need to do as people who are Yeah,

Meredith: 7:31

what do we need to do, we

Meredith's Husband: 7:33

need to make sure that our content is helpful. That's the that's the the most important thing I always say, you got to think about creating, especially in your blog, create resources, and not articles, be helpful, create something helpful. Don't create something trying to get the top spot on Google. That's not Google doesn't want to

Meredith: 7:50

it's tick. Yeah. It's like, we want you to help the world.

Meredith's Husband: 7:55

Kind of, you know, they're, they're protecting their revenue. This is what they need to vary. They need they need to maintain a quality product. And that means people need to enjoy it. So they keep coming back. Because there's many other search engines. So you can do whatever. So Google, like they're doing this in their own their own interests. But yes, there it is. It is a good thing to do. I like it for another reason in that one of the one of the big issues right now I see with Google and the websites that are ranking highly on Google, they all seem to be affiliate sites. So it's always articles like the 10. Best this the three best that doesn't. Those are all, not all, but they are often the ones whose that you've all Yes, creating those, but that content is helping it's help. It's for their own SEO, it's not really in your benefit. When they're recommending stuff. It's stuff that they can get an affiliate

Meredith: 8:47

sale, I say it's not actually to help you. So

Meredith's Husband: 8:50

yeah, and I in some cases, it is like some cake like, like some sometimes it is. But there are a lot of sites out there who are that are just built on creating content that will rank well in search so that they get more traffic so that they make more affiliate income. I hope, you know, Google hasn't, I don't think they have released that level of detail for what this is targeting. But I hope it helps eliminate or reduce that situation. Because there's a lot sometimes it gets hard to find the content. That is helpful, because it's just so many affiliate.

Meredith: 9:21

So yes, yeah. You don't know if they're real or not.

Meredith's Husband: 9:25

What do you owe you? I'm gonna I'm gonna bite. What do you mean, Meredith?

Meredith: 9:34

Let's say you were on a site and you wanted to know what the best.

Meredith's Husband: 9:41

I don't Okay, that night. Okay. I take that back. Let's, let's, let's go. So, the goal for us is we need to remember to make helpful content, literally, helpful content. So we've talked, we've spoken about the blogging in particular, on episodes 17 and 20. And about how to make them resourceful. Next week, so it's September 2022. Right now, Google is just rolling this update out. So it takes they don't do it like this, a change like this. It does not. It's not released instantly. They need to roll it out through all their data centers. And it usually happens over several weeks. And then there can be subsequent subsequent tweaks to it to an update. So for example, you remember I mentioned panda and pay penguin. Yeah. And then penguin those each. There were there were Panda updates like numbers one through 30. That was being updated for years afterwards. It was such a major pandas change. Yeah, those are all little, little red pandas were we talking about? So there? Yeah, there were the Panda and Penguin updates were being rolled out for years after their initial release, this one will probably look more like that. So it's going to be really important. So next week, we're gonna dive a little deeper into how exactly do you make helpful content? What does that look like from you as a website owner?

Meredith: 11:14

Like the penguins diving deep into the ocean?

Meredith's Husband: 11:18

Good God. Thank you. We'll talk to you next week. Yes, we will. Okay, I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like. Or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening.