Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use before we get started, I need to ask any desk, you need to ask Meredith an important question. Can you please wipe the chocolate off your mouth?

Meredith: 1:10

I thought I did.

Meredith's Husband: 1:11

Thank you. I think you got I think

Meredith: 1:12

I got I think I got it. I noticed that. Yeah, because that is a major

Meredith's Husband: 1:17

distraction. Daily makes me hungry makes me hungry. Anyway, this week, last week, we talked about you remember we talked about No, because I was stoned out of my brain? Oh, that's right. We talked about the helpful content update from Google. Oh, yeah. I do remember that. Any bill? Yeah. Yeah. I said at the end, we're going to, I promise this week, we're going to talk about how to do that a little bit. Okay. So sure that we're going to cover one method this week, I think I think this is going to break this into two. So we'll do a step this week, step next week. And then I'll follow it up with some other ways, because there's not just one way to create helpful content are just so

Meredith: 1:58

true. There's no one way to do almost anything.

Meredith's Husband: 2:02

I am true. Yes. So we're going to focus on what I have talked about so much creating a resource, resourceful. helpful, helpful resource content. First, I want you to, we're going to cover a couple things. One, what this does not mean. Okay. So there are some do's and don'ts. I'm just going to cover the number one don't. Because this is pretty common. Okay. So

Meredith: 2:28

don't ever say, oh, one sentence. Just one very

Meredith's Husband: 2:33

extensive. It's not what I had in mind. But that's one

Meredith: 2:36

step ahead of you, my friend.

Meredith's Husband: 2:41

I did have something

Meredith: 2:46

the most important thing that we should not do?

Meredith's Husband: 2:49

Oh, so so don't. Have you ever seen a blog that is like, the top 10 Things you need to do for better muscles or lose weight? To look better? Yeah, the 15 things you need to do this month? Yeah, whatever. Yeah,

Meredith: 3:05

the 16 green foods, you need green leafy foods to get your magnesium.

Meredith's Husband: 3:10

Those are kind of meant to appear to be a resource, but they're really not there now. I'll get I'll get into it. They're kind of they're kind of BS. But But let me i They

Meredith: 3:21

just Juliet

Meredith's Husband: 3:22

links, often sometimes. I just I just saw one in SEO, and the name of the article was and this is I wrote this down because it was so good. Okay. The top 13 tools. Yeah, you need to be using for SEO right now. Okay. Good. God. 13. Tools. 18. Yes. That's crazy. What when I say here are the 13 tools you need to be using right now for SEO? What goes on? What happens in your head?

Meredith: 3:55

I explode. Yeah, overwhelmed. Well,

Meredith's Husband: 3:58

if that I'm not doing SEO then. Yeah, like 30. But this that's like,

Meredith: 4:02

can you imagine here you have to make a birdhouse and you have all the wood nails. And you just secretly need a hammer. But they say here are 13 tools, you need to create a birdhouse. So

Meredith's Husband: 4:14

in those 13 tools, there are some good tools there. Yeah. But you only need two or three. Yeah, the rest are there's a lot of overlap even one or the other, you don't need and they had like four, they listed four or five that all do the same thing. Why? But anyway, okay, so this. So this article, let me get into that this article was was meant to be perceived as a resourceful article. But I guarantee you one of two things is happening, either this is just an affiliate. And I know the site that I'm not going to mention what the domain was no, but it was not it was It wasn't like a leading a thought leader in this industry. Okay. So either those are just affiliate links, and I'm just recommending all the tools they already know are popular, and they're hoping they get organic traffic and make some affiliate income. Or number two, this is some junior writer who is tasked with, here's an article title, go do it, right, go figure it out. And they go out and they research other blogs, all the tools and they just round them all up into one article and just dump it in there. And it's just a rehash, just a rehash of other content. Either either. Either or or both of those, maybe some combination of two of those things is happening. It's affiliate and, and there because there is an entire industry around the writing of articles like that. It's, um, it's almost so you can completely be outsourced. All you need to do is say, here's the title of the article I want, here's some keywords, and it costs 50 bucks, and you get it a week later. There's, there's a lot, a lot of companies doing that.

Meredith: 5:48

So what's the purpose of that?

Meredith's Husband: 5:50

So the purpose, I mean, it's their own SEO, it's not to help you, it's not to actually really provide value to you, the reader, it's their own benefit, also. So how do we know kind of who to trust you only trust Meritus? Husband? Okay, I'm just getting, number one, you look at the domain. If it's a really well known domain, then yes. And I think you can kind of gauge a lot just by looking at the article, does it? Is it? Does it make things easier for you? Does it make things really hard? Is it just a list of things you would need to buy? The list of things, if it's just a list of things you need to buy? Most likely there just after some affiliate income? Because I've

Meredith: 6:31

seen some of those ads, articles, and then nothing from the headline is in the article. Yes. And I just keep reading it over and over thinking that I'm missing it,

Meredith's Husband: 6:45

you're missing? Yeah. If it's something that like really gives you instructions on how to do something, and provide some insight and make sense and says, Oh, by the way, here's a tool that I that we use, or I use this recommended to help you do this. And it's an affiliate link, that's fine. I mean, that's what affiliate links are, are there for. Thank you. So now saying that that's the don't what can you do? You? Yeah, don't do something like that. What do we want to do? So there's a couple of different ways you can create a really helpful, resourceful piece of content. One way is to create something that is unique to you, like provide something that only you can write what makes you different? What makes your perspective unique? What do you offer, in terms of your business? What makes you your photography different than other photographers? And I want you to share that share that process because only you have that voice. Right, right. So I have an assignment for you. Oh, assignment for everyone. Oh, boy this week, um, I want you to just Yes, just have that in your mind. You don't need to actually read anything. You don't need to do anything. But just have that in your mind. Just because this is probably this is this is because we like it. It's good. Are you hi this is something like this is probably not going to just come to you right away. To be honest, this is something that you it will you'll kind of stumble across this as you're doing something you're like, Oh, this is what Meritus has. i This is what I could just talk about this. So just just try to find something, think of something will take a week, which hopefully you do a lot of the same stuff from week to week, it's a long enough period so that you are doing lots of different things. Yeah. And just kind of be on the lookout for Hey, what, what do I what am I doing on a day to day or week to week that people or other people are not doing that makes me different? Alright. So for you, Meredith, we're gonna use you. As an example right now you're gonna you're lucky you kind of get out of your homework because I'm going to help you with it.

Meredith: 8:52

Oh, I could do my homework. I don't know what

Meredith's Husband: 8:56

it is. Well, so I think so if I were to answer that question for you, I would say what makes you different and your photography unique. Your perspective as the engagement that you get with the people you are photographing? Yeah. It really to me, as you know, an outsider sets your photography, apart from from everything else. It's fantastic.

Meredith: 9:16

Oh, thank you. Thank you. And just saying that there are people who don't want engage photos and prefer just to correct documentary and that's totally awesome. And it does. Again, it's something that does make me, me my photography, my photography and other people's

Meredith's Husband: 9:32

your photography as your photography. Definitely. I think that's why No, yes, that word. What definitely changed. Okay. Definitely. So for other people that, you know, this is not always going to be a style of photography, or it could be anything, it could be the the way you I don't know, hold the camera could be really, I have no idea or the way

Meredith: 9:53

it was my tote.

Meredith's Husband: 9:56

Everybody did that. Yes. So it's open. So anything you do, there's no limit on this doesn't need to it doesn't even need to have to do specifically with photography be the way you interact. You know, it could be anything you want. Doesn't matter. I don't really care. Oh, so have that in mind. If you come up with if you do come up with that with something relatively quickly. Yeah. Then I want you to do the next step. Okay. And that is write down just three, just bullet list three things of what are the ingredients for that? What like, how does that happen? So, for you, yeah. I'm going to ask what are what are three things just bullet list? This doesn't this is just very, very Ruff, okay, how do you get that engagement? How do you do that?

Meredith: 10:37

Well, proper curiosity in people.

Meredith's Husband: 10:41

Genuine is it? You say genuine curiosity? Honest genuine curiosity. Yeah,

Meredith: 10:45

true curiosity.

Meredith's Husband: 10:48

I let's let's, let's say number one be curious be

Meredith: 10:50

curious Oh, okay. Beak curious. speak from the heart. Okay. And in connecting with the person Yes. And and truly give all your attention and focus to them so they feel seen,

Meredith's Husband: 11:08

right? That's amazing. That's perfect. That's exactly what I want you to do. You don't need to do it again this week. But do that this week, try to think of something if you can only think of something. And, you know, you don't have time to come up with three things, that's fine. If you can't come up with something, that's fine. If you have something already write down the three things now next week.

Meredith: 11:28

What if everybody had the same things as me? Would that take away from? I don't think so what I'm saying like if everyone started blogging with those three things,

Meredith's Husband: 11:40

right? I don't expect everyone is going to feel that what makes them different is the engagement that they get. Some people will be fair enough. So I mean, some that is a strength for some

Meredith: 11:51

in some people, right? Some people are incredible with posing, and lighting. Yes,

Meredith's Husband: 11:58

yeah. All that. And it could be you know, it could be how do you make people feel at ease when they walk into your studio? It could be our How is your your, your email warmup sequence when before people's session? Like what? What are you proud of? What do you feel like I do this really well. And we're going to create something around that. Now. I know, some people are going to think well, that's my secret. That's I don't want to give that away. That

Meredith: 12:25

was part of what I was just thinking. Yes. Trust. Everybody does that. Yeah, I was very protective of it. Yes. And I almost didn't give the truth.

Meredith's Husband: 12:35

But I guess I know. I know. Trust me, I that is a huge fear. I've heard that feed people with that fear. And I had that fear myself for like 20 years. But here's some here's some things that are true. Okay. Entrepreneurs are entrepreneurs, and they're going to do their own thing. Yeah, they're not going to steal ideas from somebody else, your strength is not going to be their strength. If they try to steal your strength and make it their strength. Guess what, it's not going to be that strong, right? It's just not going to work. I have never seen somebody, somebody come up with a great business idea and somebody else steal it and become successful with it. I've never even seen somebody else, steal it and do anything with it. People generally have their own ideas, right? Except for Hydrox. Right? No Oreo. I mean, Hydra Hydrox was the

Meredith: 13:24

drugs was the original Oreo was the knockoff. You're kind of McDonald's and Burger. In any case, they're different. They're different. They're still different. Burger King is not McDonald's is not Burger King.

Meredith's Husband: 13:36

Exactly. Yet, people are not going to take what makes you special and make and they're not going to be able to replace you. Right? Unless they are unless they can do it anyway. In which case, they're probably out there doing it. They're not reading about you. So But

Meredith: 13:52

that's so funny that you say that because that's exactly what I was like.

Meredith's Husband: 13:55

Yeah, no, I'm not gonna do it. When I started a business. It's again, it's a very common thing, especially when people are starting businesses. Oh, I don't want to tell anybody my idea because they're gonna steal it. Yeah. Used to be that way ever happens. I used to be no unless you're selling photography world. Unless you're selling something on Amazon. Yeah, they're gonna steal it. Yeah, they're gonna they're gonna make it themselves. And they're gonna put their product right above yours. Yeah. And it'll Yeah, but you're not selling? I'm assuming you're not selling on Amazon? I am not. So not that. No. Now the the, the objective will be, I'm going to skip ahead and give you a little a little foreshadowing of what's going not chocolate. of where we're going with this. So, you know, the thought is, could you share these Could you tell these ideas to say parents with their with an iPhone? You want to take pictures of their kids? Yeah. Because they wonder how do I get oh, yeah, I've sent her pictures now. Yes. Now you'll probably have the same thought but then they're not gonna hire me. If I give them my secrets. They don't need to hire me. Right? Is that are you know, I

Meredith: 15:02

do but then I see that other photographers have done it. And so maybe the parents didn't realize, oh, actually, I can't get to hire married again.

Meredith's Husband: 15:09

Again, if if a parent is going to do that and take the photos themselves. They're not about to hire a professional photographer anyway. They're not going to they are not on the verge of paying you 1000s of dollars to take professional photographs, and then come across the blog and be like, Oh, wait, I can just do it myself. That's not going to happen. Trust me. That's not gonna happen. That's true. What might happen is they set you know parents or maybe vaguely thinking about and just seeing what's out there and they see this and they take some photos and if it works for them, great. Yeah. Now, someday when they get to the point like, oh, I want to have a, I want to have this done professionally. Yeah. What is going to be in their mind? Meredith? Yes. So keep that in mind.

Meredith: 15:54

Okay. Yeah, cuz I've seen people on their blogs, they have things like that. And I thought, Oh, maybe I should have.

Meredith's Husband: 16:01

Yeah, yeah. It was this is it's it's a hard instinct to overcome. It was hard for me to overcome.

Meredith: 16:06

Yeah. Yeah. Yeah. Cuz that's what you're doing here on the podcast. Yes.

Meredith's Husband: 16:11

And I have a blog. Now I, you know, there's 100 Plus articles on there of exactly the things that I do to charge people money for, like, exactly, yeah, like I have, you know, if my clients ever went to my blog, they said, Oh, this is exactly what Chris is gonna. Do. You know what? They wouldn't matter. They're still gonna hire me, right? It's not like it's not there. Oh, let's take his ideas. Yeah. And what I was gonna do with them hire somebody new to imply like, it doesn't matter. True. Anyway. I hope that I hope that helps. Next week, we're going to take the next step this week again, just have that in mind. Okay, try to think of what makes you different. Okay. If you if you if you can come up with that, or you have that already. Then write down the three things, three ingredients. Okay.

Meredith: 16:54

And I can go back and listen to this to remember what mine were

Meredith's Husband: 16:57

right. Have you ever listened to a podcast episode? No. No, actually, you told me that last week, which is fine. That's not it's not your job.

Meredith: 17:09

No. I mean, I've listened to a little bit and then I think, oh, that sounds like me. And it is. Um, that's about it.

Meredith's Husband: 17:16

Okay. Do that. Good luck with it.

Meredith: 17:19

Thank you. Yes. Thank you, everybody. Do it. I can't, and maybe, maybe write in and share some of yours. Can they do that? Please? Yeah, can share Instagram. Yeah. On Instagram husband and Meredith husband, share, share your three things. And then we can all see them.

Meredith's Husband: 17:38

And we're gonna steal them and

Meredith: 17:40

steal them. No, but do it do it. That would be so awesome. Good luck, everybody. Bye.

Meredith's Husband: 17:54

I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. Again. Thanks for listening.