Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use now we're where we do you remember last week when we talked about, we were talking about how to create a unique blog, a unique, a helpful, hopefully a unique and helpful blog, but a unique blog, something that's not generic, that is going to go along with what Google has now announced as the helpful content update.

Meredith: 1:20

All right, I remember the helpful content update. I don't remember the block.

Meredith's Husband: 1:24

Yeah, so the blog last week, remember, we talked about? We chose three things. Remember, we did a little exercise the two of us and you said what makes

Meredith: 1:33

you unique? Yes, yes. That I remember. And then you you chose something. And I asked you to send it to me.

Meredith's Husband: 1:41

I did not do that. Yeah, instead, I wrote it down. Okay. Which I felt would be a better way to retrieve it at a later date. Yes. So for our listener, they hopefully found the one thing they came up with their I'm going to call it secret sauce. What makes us unique? What did they do that's special. So hopefully, you have that thing. If you're listening. You may also have the three ingredients of your secret sauce. Do you remember your three ingredients?

Meredith: 2:13

I remember engagement? No. I remember engaged with sense of humor part of it?

Meredith's Husband: 2:20

Nope. Okay. No, it was I mean, engagement was the overall concept. I think, yes. Your secret sauce was yeah, you wanted to get people engaged. But your three things? Were be curious. True, honest. Curiosity. Number two, speak from your heart to make a genuine connection. And number three, give 100% of your focus that will those were your three ingredients to your secret sauce. And your secret sauce was? How do you get the engagement that you get in your photography?

Meredith: 2:54

What was the last one again? 100%? What? Give

Meredith's Husband: 2:57

100% of your focus? Are you writing this down? Yes, I am. Okay, that is a waste of time. But I actually have it written down. Okay, but But this week, so I want to follow up on that. And what we're going to do is we're going to take this, and we're going to turn it into a unique block. Oh,

Meredith: 3:14

okay. Great. Are you ready? I am, I am. All yours.

Meredith's Husband: 3:21

Okay, so the, so I'm just going to explain kind of how the format that we're going to put this into, it doesn't have to be great. I don't care if it's great. I don't care how long it is. I don't care if you ever publish it. It's really just to get practice, writing from your perspective. Okay, writing from your perspective, or creating any content from your perspective is going to make it easier.

Meredith: 3:44

It's going to make it who it's going to make it easier.

Meredith's Husband: 3:47

It's going to make it easier creating, you know, if you have to sit down and you know, brainstorm about what to write and kind of what perspective you're going to have. Yeah. And how are you going to come out as come at a certain topic? Yeah, that's pretty overwhelming. If you can entirely

Meredith: 4:03

overwhelming I don't understand why I enjoy talking.

Meredith's Husband: 4:07

Yeah. Tell me about it. If you can just sit down and write something in your natural tone of voice and learn to do that. That's going to be so much easier in the long. Yeah. And my end lot more worthwhile. Like no one else has that. Yeah. Okay. Let's do it. All right, the first cent, you don't need to actually do it. Do it right now. But I want you to actually do it over the next week. Okay. And then we'll show everyone. No, we won't do that. I'm not going to ask. When you're doing this, don't worry about anybody ever seeing it. It's just for practice. It's just like, take care practice ways. Like you're gonna, if you want just you're gonna do it. And then you're gonna throw in the trash next week. Like, don't try don't put pressure on yourself. Yeah. So so he said, the first sentence, the say the first paragraph, maybe one, two or three sentences is just describe what the thing is. A lot of times it comes like the title of a blog is how do you how do you do such and such. So how do you get how do you or you could say, if you wanted to be more personal, you could say like, you know, people always ask me how I get such engagement. Or, if you could say you could literally say Mario's husband just asked me how I blah, blah, blah, because I am I'm asking you, so that's it. And then and then tell what it is just describe it. Again, doesn't have to be perfect. Just a sentence or two sentences. have maybe three sentences. Good. Yeah. Then then just say there's a few ingredients to my secret sauce, they are 1233 bullet points. If you have more than three, maybe you came up with five, that's fine. If you could only come up with two, that's fine. But then just list those things literally in a bullet list 123 And then say, let me cover each one. So then that's your, that's your intro to your blog. It's got a little bit of a paragraph, and then the three things that you are going to talk about your three things. Be curious, speak from your heart. Yeah, 100% of your focus. Now each of those becomes a little subheading. So number one, your first subheading after your three bullet points is Be curious. Yeah. Now, and then a little bit after that, say, what does that mean? Yeah. Or does that mean, perhaps more importantly, or in addition, what does that not mean? It does not mean fake curiosity. I would imagine. Don't pretend to be curious. Right? Yeah, actually, actually find something to be curious about. It's not if it's not readily apparent, maybe you're curious about their shoe, find something that you are honestly, curious about? Right. I'm putting words in your mouth, but

Meredith: 6:48

Well, you're not putting them in my mouth. You're just,

Meredith's Husband: 6:50

I'm talking. I'm strongly so well, it's similar.

Meredith: 6:53

You know, like the connection when you go into stores, and they go, Oh, my God, I love your bag. Or oh, my god, I love your glasses, or Oh, my God, that's so cute. You know? And that instantly?

Meredith's Husband: 7:05

Yes. Yeah, that that. That works. I'm pretty good. My own opinion on that. Is that probably fake? Oh, it's entirely fake curiosity. So so your thing would be like, you want to be genuine? Find some you want to be? Okay. So, explain that, you know, say that then say, how do you do that? Like, what do you do? Meredith? What do you do in order to do that? Give an example. tell a little story. Stories are great, say, like, this other day, I was shooting Jimmy. And I wanted to know, XYZ, or, you know, put it into a little story a little something that makes it more personal to tell, how do you how do you actually do this? Right, then I would say you could take a photo, I think it would be great to include a photo, that kind of demo that just shows some engagement. Yeah, that would help. So it doesn't need you know, as a photographer, if nothing else, you can just grab another image from your website that you think shows good engagement on the person on behalf of the person you were taking a photo of, right? Yeah, put a photo there. Do that for each of the three points. So you have three little sections. Oh,

Meredith: 8:17

that's a great idea. So clever, my husband told me about it.

Meredith's Husband: 8:27

So then just have at the at the end, after your three points, just have a little conclusion, just I would I often wrap it up, just repeat remember this, because a lot of times people are gonna read a blog entry, and they're gonna go about their day, and they're gonna forget about, they're not going to remember every bit of that blog entry. So just summarize, like, hey, remember this, this is the most important point, there's a good chance, if you say something, hey, remember this, and the end of your blog, people are going to remember. And again, doesn't matter how long it is, I would say, if you could ideally, I would say put a little image into each of those three sections, it's a good idea. You could take, you could take a shoot. So you know how a lot of times photographers, they have a blog entry, and it's just a whole bunch of images from a shoot. Yeah, a lot of images, kind of do that kind of do that, take a take a shoot. And then pick one image as the as the main image for the blog that's going to display at the very top. And then three other images to go along with each of these qualities. Yeah, exactly. If you do that, like that's okay. Number one that's unique, right? It's your perspective, nobody else is going to have this. It's not like a top 10 tips

Meredith: 9:40

to use your iPhone kind of a portal into your soul. Right?

Meredith's Husband: 9:44

It's also kind of it can be like, that's a little bit of a marketing piece. Honestly, if if a parent sees that and they read that, yeah, they're kind of gonna get a glimpse into how you work without you saying, Hey, this is how I work. I do X, Y, Z, ABC, which cut which often I think comes across as like that's marketing speak. People are going to be a little bit guarded against marketing speak. But if you're if you put it in this sort of format, that you take that guard down.

Meredith: 10:13

Yeah, yeah. Which is what photographers usually seek. What? photographing people with their guard down. Oh, yes. Yes. true selves. Exactly. Exactly. See? Did it Yes. And our callback got it. Inclusion,

Meredith's Husband: 10:30

days of improv days. Okay. So Oh, man, if if you like this, if if you do this and you come up with something that you like, great, you can also take this and chunk it up and use it in social media. There's three posts, at least for social media, you know, put that photo that you just used. Each of those three photos, each one becomes a post and put some text over about, you know, be curious 100% of your focus. That's the three things that you're trying to get across, and then link back to the article.

Meredith: 11:01

And you don't have to worry about posting on social media, because you already initially posted it on your blog.

Meredith's Husband: 11:08

Right? Yeah, it's on your blog now. So you can link back, like I said, to that blog, from your social media, and you don't need to worry about social media stealing it. You don't need to worry about you know, that photo, somebody else claiming they have the license to that photo, you can put a watermark on it, too, if you want.

Meredith: 11:25

I do. It's really ugly. But you know what? I think if someone's gonna steal a picture and have to Photoshop something, or someone's gonna steal a picture and not they're gonna take the pictures that they don't have to do anything, right. And we find the easiest way.

Meredith's Husband: 11:45

I was just waiting for you to finish. Oh, don't. Yeah, and like I said, if you don't like it, don't feel pressure. Just don't use it. Just now you've tried it. Hopefully the next time is going to be you're not so intimidated.

Meredith: 11:59

Right? Yeah, just having it out there. If if you do this,

Meredith's Husband: 12:04

shout out to me on Instagram, like just just tag me just tag Meritus husband and say, Yeah, I did it. You don't need to share the blog with me unless you really want to write, but just uh, yeah, I did it. Thank you. I would I would like to know if people are actually that'd be awesome. This. All right.

Meredith: 12:19

Thank you. That's good.

Meredith's Husband: 12:21

So next week, we're going to move on to a different subject. We're gonna start talking about keywords, how to choose your keywords

Meredith: 12:28

were deleted, we hadn't. We had an inquiry about that.

Meredith's Husband: 12:31

We have a listener who, who wrote in with a with a question. Great question. I would it is a very good question. So really, I would like to tackle that next week.

Meredith: 12:41

All right. Okay. I look forward to it. Me. Thank you. And now don't forget my husband to send me what I said.

Meredith's Husband: 12:50

No idea what you're talking about.

Meredith: 12:52

The three things that I said, I just need to listen to this podcast for once. Right? I will say, because it goes in one ear and out the other. No, it actually sinks in though. If I'm really thank you, I'm usually just looking at my wrinkles.

Meredith's Husband: 13:10

Until I can tell by your eyes in the faces that you're making. Your I don't know what you're imagining. But you're certainly looking at your face. Yeah, that's true. All right. Thank you, everybody. I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like. Or more importantly, tell me what you like to let me know interview leave a review on Apple. Tell me what parts you like and I'll try to do more of those parts. Again, thanks for listening.