Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use

Meredith: 0:58

I'm sorry, what? There's a podcast to do. Oh, yeah, it was not about me about my hair. Okay, do I know?

Meredith's Husband: 1:05

Do you know how often you're supposed to? Or how often you should blog for SEO? Yes. What do you think is the answer?

Meredith: 1:14

I would say, at least once a week?

Meredith's Husband: 1:18

That's not correct.

Meredith: 1:21

Why give you

Meredith's Husband: 1:23

one more guess once a day? No. Actually, it's kind of the it's the wrong question. I get that question a lot. And it's not really the

Meredith: 1:31

good, you have something to say? It's a good question. No,

Meredith's Husband: 1:35

it's a good question. I'm glad that people are, you know, thinking along those lines, but you should be thinking about quality and not quantity. Oh, ways. Google, doesn't it? If you're producing garbage. If your blog is garbage, it doesn't matter if you do it a lot. A lot of garbage is still garbage. And I know, we've talked a lot about, you know, how you should focus on resources and making quality stuff. That that's that for SEO purposes, that's the thing that is going to get rewarded is like a good book, something, say something that helps somebody?

Meredith: 2:11

A good resource.

Meredith's Husband: 2:12

Yeah, a good resource.

Meredith: 2:13

See, I'm listening sometimes.

Meredith's Husband: 2:16

Yeah. So the question is more how and what should you blog about? Not how often there is I will give you some guidelines that you know, there is something to be said about frequency. It's not the major factor. I'll get to that, though. But first, it's you should think about how and what you're going to blog about. Yes, I think that how is as big a question as what

Meredith: 2:40

people like What do you mean by how do you log?

Meredith's Husband: 2:43

Yeah, like, what is your blog gonna be? Is it going to be you just sit down and write, you know, paragraphs of text? Here? That doesn't have to be? You don't have to do that for blogging? What do you think we're doing right now?

Meredith: 2:55

We're talking, providing amazing incred incredibly insightful, valuable information to mean listeners.

Meredith's Husband: 3:04

I mean, besides that, oh, what are we doing? We're talking. We're blogging. Great time. We're blogging. This is my blog. This is your book. Yeah. This is how I blog. This is one of the ways I blog your blood doesn't have to be. Yeah, after we talk for a little bit. I have it transcribed. I print the text out, I don't print it out. I put it on my blog, I embed the audio from the blog post. I embed the audio embed, and then embed. That's fun. I embed the odd like the little podcast audio player up at the top. I insert the transcript, I do a little outline. Like hey, what is this blog about? It's this point, this point, this point and this point, it's good. I add sometimes they add a little intro like a little 32nd intro like, Hey, we're talking about whatever. But I don't just sit down and write like blogging does not especially in 20 years. 2022. I think it'll be it'll be 23 soon. But how much media how much media that you consume? is written paragraph text. All right, so zero. Yeah. So why does your blog need to be written paragraph?

Meredith: 4:14

You know, that's what keeps me up at night.

Meredith's Husband: 4:17

I know, I know. Anyway, that's the how that's the how you got to figure it out. And most importantly, an easy way for you to blog. Yes, something that you can get done, not something that you're going to have forever, at the end of your to do list saying, Oh, I got a blog. I gotta write an article. I got to do this. If the if you have some method of creating content that you can get onto your blog, and it's not painful. It's you're gonna you're a whole lot more likely to do it. So that's the how,

Meredith: 4:51

like the gym? Yes. Which I just cancelled. Right finally,

Meredith's Husband: 4:55

because you didn't enjoy it because you found something else. You interesting else exercise?

Meredith: 5:00

Yes. The lady orchard. Dalton grant. I think his name is amazing yoga.

Meredith's Husband: 5:07

Yeah, I'm not even into yoga. And this guy. It sounds really impressive. Like I listened to his courses. Number one, he plays like rock and roll music right? In the background always. If I ever start yoga again. Yeah, because the last time I did yoga, I wound up in bed for like a week. It was a substitute teacher and they I think they did. I don't remember what happened but I couldn't move for like a week. Anyway, Anyway, yeah. Dalton is a great he seems like a great yogi.

Meredith: 5:38

Anyway, thing called the light orchard doc.

Meredith's Husband: 5:40

Yeah. If you'd like yoga, check out Dalton grant.

Meredith: 5:44

I think so yeah, grant it but it's his his platform is the light orchard. Light orchard. And after every at the end of class, he always says, See you in the orchard. I can love that. And I just picture all this like, hanging fruit. Everyone else? Are you picturing fruit that you can just take off a tree and bite?

Meredith's Husband: 6:06

Back to blogging? Oh, right.

Meredith: 6:07

Yay.

Meredith's Husband: 6:09

That's so how you gotta find a how that you hope ideally that you enjoy? Yeah. At least. Yeah, at least that you don't you don't mind or, you know, you can do two things at once. So, for example, this is this is a, this is essentially a blog, right? I put it on my blog, you can I often also take this and I chop it up. And I put little bits on social media or wherever I want to put it. Little commercials or video commercials. Ideally, you you want your blog to feed the content for your social media as well. So clever. Yeah, the blog should be the way I think of as blogs that like the top of your pyramid. Con, your content pyramid. Okay, so it's you know, you have a way to create content. It should ultimately live on your own site, in the form of a blog, usually. Now, from there, then you chop it up and you put little pieces everywhere else. That's what you use for social media. That's at least one portion of what you use for social media. That's not it. You know, that is not the only way you can get social media content. do other stuff as well. But that's one. That's the how the what we've talked about. You got to find resources. You gotta resources. Yeah.

Meredith: 7:24

resource.

Meredith's Husband: 7:25

You did. Yeah. Thank you for bringing that up. Yeah, find a way to create something resourceful, and a way that you enjoy doing it. And then now I did say I was going to give you some some guidance on how frequent Yeah, yeah, yeah. Because that because everybody, everybody always hears, you need to blog, you blog more often, that's better for SEO, etc. That's not untrue. Like, and what happens is, if you blog, let's say, you blog once a week, every single week, Google is going to sort of get that rhythm, and they're going to come back and visit your site every week. If you don't have if you if your site doesn't change for six months, Google's not gonna bother coming back to your site every week. Now, that alone is not going to, like give you high rankings and get you lots of organic traffic, right? So it's not like I like yeah, no, it's true, true. But like I said, a lot of garbage is still garbage. So you got to have something worth saying. Now, if, even though our objective is to create good resourceful content for people, not every single piece of content you create is cast to be this great resource. Number one, well, number actually, number zero, I guess a resourceful piece of content doesn't need to be a long piece of content. That's good to know. Yeah, it doesn't, you know, you can have a resourceful blog with a sentence or two sentences. Technically, you know, I don't know what that would be, if you if you can pass some sort of resourceful information on to people in the form of a graph or a chart or an image, or if a single paragraph or an audio note, super, that's a resource for blog. But also, if you're going to blog, let's say, let's say going to blog once a week. Yeah. Not every single week has to be a great resource. That would be ideal. That'd be fantastic. But you can occasionally have short blocks, those blogs are just not going to do much for SEO. Right. Okay.

Meredith: 9:22

But you're just gonna maybe alert Google? Yeah, we're still working.

Meredith's Husband: 9:26

There's an update. There's an update here. Keep coming back. We're consistent. Yeah. And yes, if everything else between two sites were equal, like two identical sites, all the same links, all the same content, but one of them had an up, had a blog that was updated every week, that one would probably show up more often. And Google, if all else were equal, yes.

Meredith: 9:47

All things being equal,

Meredith's Husband: 9:48

all things being so that's the phrase people use. But there's no, like, once a week is not any sort of magic number. Okay, the general rule that I go by is for first free users. I think you should have at least one new blog per month, just for appearance. If you have a blog, and somebody goes and visits your blog, and it's like you don't have a blog post for three months. It's yeah, it's not going to be impressive. We've all been there. I've gone through multiple years without a blog. Yes, I have. So that's good for users. If you can post something once a week. That's great. That's fantastic. If you like, I think once a month is kind of what you need to if you have if you have a blog where you put dates on your content. Now some people have blogs where the blog entries are more like frequently asked questions. Yeah. And there are no dates. They're kind of their dates. Yeah. Yeah. You can set in WordPress, I know you can set something in the theme, it becomes a little trickier. But if but the point is, if you have content that is like more evergreen, more timeless, just kind of generally good advice. It, it doesn't have to be associated with a date. In that case, maybe your blog just has 10 blog posts, and that's it, then you don't blog. That's okay. I mean, that's not going to help your SEO a whole lot. Ongoing, but some people do that. Right. Anyway, I would say, once a month, just for the sake of appearance would be great. If you can do twice a month. That's going to be pretty good for for SEO purposes. In terms of consistency. It like I said, there's no magic number to the once a week frequency. But somewhere between once a once a week and once a month, I think is the sweet spot. Pretty good goal. Yeah.

Meredith: 11:39

Good to know. Thank you.

Meredith's Husband: 11:40

You're welcome. Next week, we will talk about something else. I don't know what it's I hope so. I guess we'll see you then. Bye. Bye. Thank

Meredith: 11:53

you. Bye bye.

Meredith's Husband: 12:00

I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. Again. Thanks for listening.