Meredith's Husband: 0:32

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use I'm more or less ready.

Meredith: 0:50

If you're more more than less.

Meredith's Husband: 0:53

I'm a little, I'm a little more more. Okay, bless. So, let's go. So today, I thought we would talk about how you can improve your own SEO with the links in your blog. Oh, so you can help improve rankings for specific pages? Especially that would be the goal, just within links in your blog? Because links are important, right? So you you remember, remember talking about Google bombs? Yes. So you can kind of they were, but I remember talking. It was, it was George Bush, Jr. and if you did a search for miserable failure, you go right to his bio page. And that was done just because people linked to that page with that term, miserable failure,

Meredith: 1:39

and what is it? Okay, just literally, what does it mean to link? Besides it wasn't there a pig marries Pigs in Space? The Muppets birds had link link heartthrob I think. But maybe it was like Link.

Meredith's Husband: 1:59

Well, that's that's totally related. Yeah. Link, when you follow a link, you know, you click on a link Yes. From one web page to another page. Yes. A link. That's a link. Yes.

Meredith: 2:10

But when you say I want you to link to my website, yeah. You're doing you create the link of Narrative Designer photography. And then you you

Meredith's Husband: 2:24

think thing an SEO is wife is

Meredith: 2:26

asking? You have coarseness? Yes, wife is asking.

Meredith's Husband: 2:29

So a lot. So you put it it's, you know where it is?

Meredith: 2:33

Wife is asking.

Meredith's Husband: 2:36

Right? So I'm trying to, I'm trying to think of a good way to explain what a link is. Because it Yeah, to me, I mean, to me, it seems obvious

Meredith: 2:47

it is, I just wanted to make sure it's the same thing. When you create, you know, you click the thing that says link, you put in the address that you want to link to when you That's it, that's it, you just create that link. Alright, just want to make sure we're on the same progeny. So

Meredith's Husband: 3:06

we what we kind of want to do is we want to send signals to Google, about which pages on our site are the most important? Yes, so we do that with our we call it internal linking. So internal, just links within your website, going from one page to another page now. Links like your navigation menu. That's links. You have a yes, you might have a side nav, side navigation

Meredith: 3:31

side nav. One of my links is a side nav, Google bomb. Yeah,

Meredith's Husband: 3:38

exactly. You might have links, you probably have links in your footer, you can also have links in just the main, like if you have a paragraph of text, and one of those words is blue. And you can guess that's a link. Okay, so those are the going to be the links that we're going to focus on today. I know what links are. All right. So we're not for these. For the purpose of this podcast, we're not going to talk about the navigational links. So when you're in, and your main navigation, and your side navigation and your footer navigation, we're just talking about text links from your blog articles. And once I tell you about this, you'll begin you'll begin to notice this when you go to other sites, you'll see this all the time once you realize what once you know, kind of what they're doing. A lot of the most popular, not the most popular, but like the highly ranked blogs, a lot of times are going to do this. Okay. So I have a I have a handful of points. Oh, so Well, the first thing you need is good pointy hair. So first, you need a blog. So if you don't have a blog, you need to go you need to create some go get resourceful blog, create some good blog content. And you want to do this, it's kind of a good rule of thumb to do this from every blog post. So all your blocks. Yeah, it doesn't. It's not like a hard rule. It doesn't absolutely have to be every one. But every time you create a post you want to think about okay, how can I link this and where should I link it? So let's say we have a blog post, and we're going to link it to one of our website pages. Now you can link to more than one from your blog post. You can link to a couple pages, I would probably not link to the same page more than once. So you don't you don't want to have a link to the same page at the top and bottom of your blog post. And I would avoid linking to like all of your pages don't have a ton of links. If you link to all your pages, you kind of defeating the purpose. Yeah. So for whatever your blog is about, you got to think about, where am I? Where am I going to link this? So if you had a blog post about turtles, turtles, that you would probably where would you link that?

Meredith: 6:01

I would link it to the Galapagos.

Meredith's Husband: 6:04

No, that's not right, I will tell you what to do, you should link it to your pet photography page. That's the important, that's the important page, it has to do with animals, you wouldn't link it to your children's photography page, or your family or your events, you would link it to your pet photographer page. So another rule of thumb, this is going to be so those are the first two rules. The third rule, you want to link to informational pages and not transactional pages. So by that, I mean, I can see you're about to ask, what is the transaction

Meredith: 6:42

is going to ask because I know what a transaction will because I shop,

Meredith's Husband: 6:45

right? Well, on your website, what is a transactional page, I don't think I have any, you have a contact page. Oh, that's sort of a transactional that says transactional, as you as you're going. Like, most of us don't have online stores, we have some sort of service business. So you don't want to link from your blog pages to like the contact page. Right? You probably don't want to link to the homepage either. But you're gonna have plenty of links to your homepage. And it's, I've seen people do that, and they overdo it. It's kind of it's abused, people overdo everything with SEO, they eventually Yeah. And then Google has to change their algorithm. And so what has happened is yet people, they use all the keyword all their keywords that they want to rank for, and they link to their homepage. And Google is saying like, that's kind of a cheesy thing to do. That's not really the purpose of links. But if your link, if you're talking about, you know, a kid's birthday party, or something, you would want to link to your, you know, your birthday, your birthday party event page. So next, you can also, let me back up a little bit, please, when when you do that link, us use the keywords. So you remember, miserable failure, people used the words miserable failure to link to George Bush's bio page, do the same thing internally. So if you're going to link to your pet photography page, try to use the term like pet photography, pet photos or something that suggests to Google what you want to rank that page for. This is a page about pet photography, I want it to rank for pet photography, when people look for pet photography. I want them to click in Look at me. Yes, you can also link to related blog posts. And this is a good idea because it is seen that Yes. This is this builds what we would call content hubs. So if you have a bunch of blogs, yes. About the turtles in the Galapagos, let's say, and you link them. Yeah, me too. And you link them all together, Google is going to look that say, okay, Meredith has a little content up here about turtles in the Galapagos Islands. And so maybe she's an authority about that. So she hasn't. Yeah, as much as someone can be.

Meredith: 9:07

As much as you can hug her. Floating swimming towards you're not supposed to touch. So

Meredith's Husband: 9:13

yes, just in your mind. You're not allowed to touch any not even allowed to get within six feet of animals. Correct.

Meredith: 9:21

It's amazing. They trust humans. It's one of the few places on the planet where animals do not fear mankind. But anyways, back to SEO, and nothing of that here.

Meredith's Husband: 9:37

Okay, so you have a blog, and you have at least at least one link, you should have at least one link and try to pick the most appropriate and important page from your website to link to you might link to some other blog posts. And hopefully you've used what you think are your keywords for those pages. So if you're going to link to your pet photography, you link with the term some things like Pet Pet photos, pet photography, something like that. I want you to put those links near the top of the blog post. Oh, so near the top of the page, okay, especially the one that's going to go to the pet photography page, the ones that go to related blogs, they can really be anywhere, okay, but otherwise, you probably want to put the link if you can in the first paragraph of text of a of a blog. Ah, now this you'll notice, when you when you find blogs, especially when you find them through Google, a lot of times you're gonna start reading a blog, and they're gonna have a link right or net yet or graph. This is what they're doing this that's for their own SEO. Because I probably told or someone like me, probably told them to do it.

Meredith: 10:44

We've already talked about how you choose your keywords.

Meredith's Husband: 10:49

Yeah, we did a three part. Yeah. Three episodes here. That was you were you were checked out? Yeah, it was pretty dense. Yeah, it was dense. But yes, but for for these purposes, for when you're putting links in your blogs, I would say you don't have to be all that careful about what keywords you just write naturally, like you would Yes. And then find the most appropriate words to create those as a link to use as a link. Exactly. So if you had if you had a blog post about turtles in the Galapagos, you would look you try to find something they're in, they're not going to be pets. So you wouldn't mention pets. But see if you can write

Meredith: 11:31

something have a Galapagos turtle. Yeah. As a pet as a Yeah. Yes. Galapagos, perhaps you would have a pet turtle that you would like, photographed? Yes to do that. Meritus husband's wife.

Meredith's Husband: 11:50

Okay, so you want to recap? I do, I would like many cats, let's do a read. Let's do a little a quick recap. So try to do this with all your maybe not all but a lot. Try to do that with the majority of your blog posts. If you have lots, several blog posts, use at least one link per blog post, you can do more, but don't link to the same page multiple times do not, don't link to your transactional pages like your contact page, unless it's really appropriate. If it's if your if it really makes sense, then you can do that. But don't make a habit of that. Okay. Ideally, you would want to link to the more important pages or what you think are the more important pages of your website. So for you, the children's photography page, the events photography page, the pets photography, the main service pages, yes. Use your keywords, or, you know, use the whatever keywords you think are most appropriate. Yes. So like your pet, tortoise, your pet turtle example, and put those links and put those links near the

Meredith: 12:50

top. Yes, put the top in the first paragraph,

Meredith's Husband: 12:53

if you can, yeah, that gives them the words the top of the page, the word, the words at the top of the page are going to have a little more weight. Because Google knows that those words have a better chance of people actually seeing them. Yes, exactly. And I wouldn't go green, but red.

Meredith: 13:14

Thank you, ladies and gentlemen, make sure to tip your servers. Okay.

Meredith's Husband: 13:22

And lastly, one more point I would try to go through and do this on past blog. So do this moving forward when you create blogs, but it's a would, it would also help to go through if you have, you know, don't feel you have to do it all at once. But if you can do this, you know, over time, do a few a day or something like that, that would that would be worthwhile.

Meredith: 13:43

It's good to know. Well, thank you for these incredibly informative tidbits.

Meredith's Husband: 13:49

Okay, thank you. I hope that helped. I hope that helped your website, hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening