Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you, but I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use you know what I just looked at the top 250 small business marketing podcasts. I didn't know this was I didn't know this was a list. Apple has a list of all the they have, you know, the podcast charts.

Meredith: 1:10

The top 250 Watt Small

Meredith's Husband: 1:13

Business Podcast, Business Marketing, Business Marketing Podcast, the top 250 guests where we are

Meredith: 1:20

not on it. Yeah, we're not I couldn't believe it. That's shocking. What was like on the top ones?

Meredith's Husband: 1:32

The top one was Amy Porterfield. Okay, the next probably four or so I didn't recognize. And then was Brendon Burchard.

Meredith: 1:46

I'm presuming I know who these people are? I'm sure

Meredith's Husband: 1:48

they are. They're fine. I know. The other they're doing pretty well. At number 65 was under me Tonkin? Yes, that's fine. And up, up at number like 50. Something was super ice.

Meredith: 2:05

That's great.

Meredith's Husband: 2:08

You know what I was thinking about the other day know

Meredith: 2:12

how wonderful your wife

Meredith's Husband: 2:14

is, or besides that? Oh, is there even room for a little bit? Something squeaked?

Meredith: 2:20

It's been a very, very unimportant.

Meredith's Husband: 2:23

It's, you know, people always ask me, What's the one thing if I can do just one thing for SEO? What's the one thing what's the one thing I should be doing? Well, I guess in addition to that they must already be doing. But I've never really had a response to that. Because there isn't just one thing, right? You know, I can't say researcher keywords or write your titles or optimize your images. But I did think of a way I thought of the answer to this question. Really? Yes, I did. Can you guess what it is?

Meredith: 2:56

The answer would be set up Google Analytics.

Meredith's Husband: 2:59

No, that's a good guess. That's one of the first that is like step one. But that Oh, gonna do just a website? Well, that Yeah. Let's let's assume they have that one.

Meredith: 3:09

Oh, good. I don't know how much was sewing? I don't know.

Meredith's Husband: 3:14

Well, it's I guess it's kind of a trick question. Because

Meredith: 3:21

I'm thinking of a number from one to 75. What is it? That's

Meredith's Husband: 3:25

obviously 43? No. Next, back to my question and answer. Yes. Sort of a trick question. Because we haven't talked about this specifically. Like, we haven't dedicated an episode to this. Okay. Although, you know, we've I've sort of touched on this many times. The one thing if you can do just one thing for SEO, the one thing you should do would be drumroll. Allah allocate time to SEO. Yes. Like, do SEO. That's the one thing. No, honestly just allocate time to just say, Okay, I'm gonna spend 15 minutes a week or an hour, a month or an hour a week, whatever. Yeah. Because it's a process. It's not a one time no thing. It's not something few things

Meredith: 4:14

are what are not processes even eating you eat. Right. And then you hungry again? You got to do it again.

Meredith's Husband: 4:23

What Yeah, exactly. What could you say? About You know, if I were to say, what's the one thing I can do to speak Spanish? Oh, practice, learn Spanish. Take a Spanish like, put effort into it. put time into Spain. That too. Yeah. Be health like healthy like this is this is a big one. People ask the same question in the health industry, as we can see by the proliferation of diets. Yeah. What's the one thing what's the one thing I can do and be healthy? And I, I mean, I think this makes sense. If you think about if there were just one thing, if I could tell you, Oh, the secret to SEO is write your title tag this way, or do this with your image or put your keyword there. If there were just one thing that would get really good results. Everybody would be doing it already.

Meredith: 5:11

This is so true, and you

Meredith's Husband: 5:15

wouldn't get good results from it anymore.

Meredith: 5:17

Right? That'd be a whole other podcast.

Meredith's Husband: 5:20

However, I'll tell you the one thing that most people are not doing anything time, allocating time to SEO, practice. It's, you're learning anything you practice, you get some practice in just yet yoga. shooting free throws and doing yoga and

Meredith: 5:37

write anything and pretty much everything we do in our life.

Meredith's Husband: 5:42

There are a couple things, I think. I'm not gonna give specific tasks in terms of SEO, but I'll give you a couple pieces of advice. Okay, number one can think of yourself as a publisher. In today's world, every business should think of themselves as a publisher. That'll give you that'll give you an advantage. Right? If that doesn't make sense, just look around and pay attention to what you consume in terms of information every day. Everybody's publishing. Do you know? Yeah, on that list of the top 250, marketing podcasts, all kinds of companies also HubSpot. They HubSpot has an entire podcast network now. So publishers, this is this. This is how I'm publishing. Yeah, I don't know. One of the ways. Yeah, my primary source of content. Yeah. So that'll give you I think a pretty big advantage, it's probably might be difficult to wrap your head around was for me for a long time. Being a thinking of yourself as a publisher.

Meredith: 6:46

Yeah. Yeah. I like the idea of wrapping your head around something like how do you wrap your head around anything? Your head is not a rapper.

Meredith's Husband: 6:55

Thank you for the specific inaccurate

Meredith: 6:59

unless your head seems to, like things said, in a way that might sound like you. Like,

Meredith's Husband: 7:11

I'm gonna edit all that out. I'm just waiting for you to finish so I can press Delete. Yeah, well, that's a good point. I don't know where this thing wrap your head around,

Meredith: 7:22

wrap your head or I can't wrap my head around. It's just an interest. I always. Yeah. I mean, if we could wrap

Meredith's Husband: 7:30

our heads, but if you understand, okay, that makes sense. Yeah, no, I know, I know. It's gonna go a long way

Meredith: 7:37

really is. Everything is just finding the time

Meredith's Husband: 7:41

to tell. That's why I said allocate time to the one secret. But yeah, publishing is going publishing is going to help your SEO, it's going to help your social media, it's going to help your brand and I don't see this trend reversing anytime soon.

Meredith: 7:59

And so can you give us ways of publishing?

Meredith's Husband: 8:01

Yeah, try blogging. Well, I was

Meredith: 8:05

leading the cart, to the horse, the horse, that was stubborn

Meredith's Husband: 8:10

horse,

Meredith: 8:10

bring it to the stream?

Meredith's Husband: 8:13

That's a good question, though. Do you know what I'm saying? How do you publish? I mean, we've I think we've, we've talked about that, but we might dedicate the whole whole, you know, the different ways you can publish. Because there are many I've said, creativity is really your your only limiting factor. Right? Everybody, and if you can be different and stand out, you can find a new way to publish. And if you can find a new way to communicate with people. You're gonna get attention.

Meredith: 8:37

If it's nice. Yeah, nice people. Please be nice.

Meredith's Husband: 8:43

Okay, and then the my my second piece of advice? Oh, yes. Yeah, if you are, if you are really just going to sit down and you're just going to do one thing, you're like, Maris husband says it's a process and fuck that. I don't have I'm not I'm not allocating time. If that's you, and you're like, No, I'm just gonna sit down and do I just gonna do one thing? And that's all I'm gonna do. So tell me what to do. I'll tell you what to do. Okay, work on your calls to action, your CTAs? We've talked about CTAs. Before. Yes. So this is essentially your offer? It's what you're you may have heard the term. You know, your you should have an offer?

Meredith: 9:21

No, I've heard you should have an elevator speech.

Meredith's Husband: 9:24

Oh, yeah. Well, that's, that's true. But that's a different topic. Your offer is what are you offering to people like they come to your website? What is what can they get? What what is your call to action. And this is going to be different for SEO than it is for like some other things like sometimes your offer, for example. What I'm trying to say is if you click on an ad, and you pretty much whenever you click on an ad, you're going to land on some sort of offer page, a landing page, that offer will be specific to the ad that you clicked on. Correct. SEO is not like that, because you can't control exactly what somebody clicked on to get to your website, you have no idea how they got there. So it's a more generic offer. What are you offering potential clients? Does that make sense?

Meredith: 10:16

Yes,

Meredith's Husband: 10:18

well, that's your I mean, let's let's talk about it instead as your call to action. What what is it that you want people to do? If you can focus on this, if you can improve this? This is the one thing that's going to have more impact than anything else on your website. When the end the business you get from your website, it's what are you offering to people? For a service business? A lot of times it's just contact me, like you're just trying to get leads, but what is it that you're offering to them? And what is it that they want? What are they going to get, if they do contact you focusing on this? Is it like, it's going to have an impact on your traffic now, your traffic tomorrow, if you do SEO, it's going to have an impact on that traffic. If you do paid ads on that traffic, social media,

Meredith: 11:05

something like photograph my family, yes, I want you to photograph my family. That's a call to action,

Meredith's Husband: 11:12

that is a call to action. A lot of times, it's you know, download this PDF. And a lot of times that a lot of times your offer is in exchange for your email. So somebody is trying to build an email list, the offer is now for you this free stuff. So you can be added to my list. That's one type of offer. That's not necessarily a lead gen type of offer, like a lead generation. So your offer, for example, wouldn't be download this PDF, so I can get your email, it's you want people to contact you and talk about booking a session,

Meredith: 11:45

lead generation, like generation lead

Meredith's Husband: 11:49

generation or your Genet you're actually generating, you're generating generation, right? That's correct. You're generating a lead, you want your website to get to bring Leads to You got it. So that's the you know, that's the that's the one thing your website can do. And I'm saying the one thing you can do to improve your website is focus on this, it's going to have more impact than anything else. Anything, any one thing I can say in terms of SEO, it has way more impact. And you might be thinking, but this is not SEO. This is SEO because remember I said, if somebody is coming to your website from an ad, you're probably sending them to a very specific page from that ad, your call to action on your website is related to SEO because it's specifically addressing the traffic that's coming from organic coming from Google organic listings. Yes. So it's the end, it is the final piece in SEO. And I've actually turned away clients who, who don't have good calls to action, and like a little bit so we sit down we go, Okay, we got to work on this. And I get the response. A lot of time or I have gotten the response. No, no, that's fine. It's fine. We just need more traffic. And like, you know, it's like you have a leaky bucket, and you're telling me it'd be fine. Just put more water more water until, you know, no, let's let's fix let's fix it. Let's fix where it's draining. And if and if people and if people have been or when people have been like very resistant to that idea I can I find a way to to kick their ass out the door.

Meredith: 13:27

Let them fall down that hole lightly bucket hole, right this way. Okay?

Meredith's Husband: 13:31

So if you if you're only going to do one thing, focus, make your calls to action as good as you can. If you're really honestly asking, what's the one thing you can do? You should allocate some time SEO, put it in your calendar doesn't need to be a ton, but it needs to be there. And then you do it. Then how can we do it? Put it in your calendar and then throw it out the window,

Meredith: 13:55

then make sure you have reminders reminding yourself so you don't forget.

Meredith's Husband: 14:00

All right. That's the one thing. Great. Now, I hope you're I hope you're happy. I've answered it. I hope they're happy. I do too. That's the answer. That's a good answer. It's not everybody's gonna like it. But that's the

Meredith: 14:13

no one. Nobody really wants to work. No, I know. We all just want everything given to us able to just, you know, travel the world and help elephants.

Meredith's Husband: 14:23

And with that. Bye bye, everybody,

Meredith: 14:26

maybe.

Meredith's Husband: 14:33

Okay, I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO was not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening