Meredith's Husband: 0:42

Hey, this is Meredith husband. I've got some SEO advice for you, but I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use

Meredith: 1:00

Oh, that helps. That's good. That's the official SEO podcast, snap.

Meredith's Husband: 1:07

Now that's when I go back and edit it when I do this. There's a spike. And I can just see where

Meredith: 1:12

yeah. So old school

Meredith's Husband: 1:18

was to topic Tuesday.

Meredith: 1:20

To topic Tuesday. Yeah. To topic two except that

Meredith's Husband: 1:23

it's not Tuesday. We're doing two we're doing two topics today.

Meredith: 1:27

Double.

Meredith's Husband: 1:29

Double topic Tuesday. Double topic Tuesday.

Meredith: 1:32

I like to topic to topic Thursday.

Meredith's Husband: 1:36

No, that doesn't have the ring doesn't have a

Meredith: 1:38

topic Tuesday. Topical topical.

Meredith's Husband: 1:42

That comes from when I was young. And I grew up in Southern California, many, many restaurants had Taco Tuesdays. Which I thought was usually like buy your second taco free or something like

Meredith: 1:55

that's not like the Jewish Chinese Sunday dinners. No.

Meredith's Husband: 1:59

Taco Tuesday. That's like paradise. That's like how you once a week for you? Yes. Today, we're not talking about tacos. No, no, no, you would like to anymore. We're going to end that conversation. And we're gonna talk about AI and SEO, artificial intelligence and SEO a lot. That's one of our topics. And we'll get to that in just a second. But the other topic, yes. You received an email last week. And the email went to me because we had just launched your site. And the email was I was still testing things. And it was the emails were coming to my inbox. And it was, you know, lo and behold, your first email was like, Hey, your SEO is terrible. We have all these critical, critical errors. Yeah. Can't Can we send you a report? And I got the email? And I was like, Yeah, sure. Okay. So that's why and I did it from my official agency email address. So they didn't check that, obviously. But I said, Yeah, you know, go ahead and send it and you have received these before, and replied, and then nobody followed up, correct. This these guys did? Oh, yes, they did. And they actually, to my surprise, they called you.

Meredith: 3:09

Oh, they call me they call me and ask for you. Yeah. And I said he's not available right now may take a message who may ask his calling.

Meredith's Husband: 3:19

So we won't we won't give away names or anything? Oh, okay. We won't. Okay. But and we've talked about this sort of stuff, at least a few times in the past? Yes. And my approach has always been kind of, you know, if somebody is approaching you out of the blue and trying to sell you something, you know, whether it's SEO or something else. Yeah. You know, at least be skeptical of that.

Meredith: 3:40

That's what I said. And then he's like, you wrote up, you emailed us, you reply to us? And my response was, No, I didn't.

Meredith's Husband: 3:49

Yeah, so what happens is they, they send those things out, you get those emails all the time. And then if you apply, then they're gonna, you know, print out the or the PDF, they just run, they just enter your domain name into a tool, and it spits out a report, then they send you that report, and it's got tons and tons of errors all over the place. Yeah. Makes it look like the end of the world is coming.

Meredith: 4:08

Oh, I was told that. They found some fundamental errors.

Meredith's Husband: 4:16

Well, they're the report that they I now have, he sent me the report. It's not a terrible one. I've seen lots of these over the years, and they range from being horrifically bad and inaccurate just lies to like being semi decent. This one was more along the the pathway of being semi decent, semi decent. Yeah, let me do there's a couple thing. And because and because we just launched your site, there are some things that we just haven't done, or I haven't done SEO wise to not use

Meredith: 4:45

the we, when it's you when it's me. The whole purpose of this whole podcast is you do my SEO, and I don't know anything about it.

Meredith's Husband: 4:55

So a few of the things were right, like a couple things like oh, yeah, we do have to do some of the things we're we're terrible. Like,

Meredith: 5:03

it's what he said to me. Go ahead. Your intro. No, go ahead. Okay, so I wrote everything down, talk right over me. It's my pleasure. It's my pleasure, my pleasure. My pleasure. And I said, Oh, really, because my husband does SEO for a living. And we have an SEO podcast. And he said, oh, so do we. Anyways, so I took very good notes. He said keywords are not distributed well across the important HTML tags.

Meredith's Husband: 5:34

HTML text. That's the first time I've heard that.

Meredith: 5:37

Yeah, HTML, the amount of content, the word count is 483. And it should be 550. Now, also, we need to add alt attributes.

Meredith's Husband: 5:50

We'll add a couple of, we do have to, we do have to add a few of those. Okay,

Meredith: 5:54

we're missing names. The number of backlinks is not enough. We need more relevant revelant relevant backlinks. Currently, there are only 84 visits a month, and was alright, I know. So I said, and with their help, they could easily get 500 visits a month. But the most concerning number for the PageSpeed for the mobile phone is 150 9.2 seconds. It takes three minutes to load. And I said, does it let me just check here on my phone? And he said, Oh, well, the reason it's coming up so fast is that you've entered it before? And I said, Actually, no, I haven't. This is the first time I have because we just redid our website. And he said, Well, let me check on my end. Meanwhile, the whole time I said, Oh, yes, please do check on your end. Uh huh. Oh, really?

Meredith's Husband: 6:47

What else? Goodness? Uh, huh. Tell you to fix this?

Meredith: 6:51

Yeah, that's what I said. And he said, Well, you know, depending on how much you want to clean up anything from 100 to $1,000. And I said, Oh, that's Wow. Really? Okay, so. So that's,

Meredith's Husband: 7:07

I think we get the I think we get the picture. And I looked through that PDF. And like I said, some of it was with like, yeah, we, we, I do need to add alt texts, to some of the images. And some of the some of the advice was like, your keywords are not in the right places, and the keywords that they had suggested, where if I tried to remember this off the top of my head event parties, or maybe it was events, parties, events, parties, pets was another keyword that you it wasn't in your title tag or in your heading or anywhere. Can you believe it? We did We did. We didn't put the words, events, parties pets, on in the title of your website. shockers. Anyway, I digress. I don't want to mention this company by name or the person by name, because because she might, as he might be really good at some specific aspects. For site, he has a podcast,

Meredith: 8:02

his his own, the owner, the owner of the company website, the owner of the company website, guy spoke very quickly and said, I'm in dire danger. So many errors,

Meredith's Husband: 8:15

so many errors. Well, yeah. Well, anyway, if you get these sorts of emails and phone calls, I guess, here's what I would recommend doing. This is what I did. You go to Google, and you type in either the person's name or the company name and reviews. Yeah. And you see what comes up? Yeah. And again, I'm not gonna mention this person's name with a company name. But the first thing that come up was their Trustpilot. Page. Yeah, where they had a 2.9 out of five star review. The next one was Facebook, where they had a one star, average review, one star average review. That's, and then the next few ones were websites like scam, advisor.com, and scam, doc.com. And interesting and other things. Now, they did do one thing that I have to tip my cap to this person is they put up a web page on their own site about reviews. So that's mixed in there. Yeah,

Meredith: 9:17

just go to our website, you'll see all the major companies that we've worked with,

Meredith's Husband: 9:21

yeah, of course go to their website. They don't want to Google them. But they did put in this is a trick that I know trick, but it's a top method that I Yeah, that's a tactic. That's a good word, baby.

Meredith: 9:34

Thank you.

Meredith's Husband: 9:36

You can call your testimonials page reviews, because if people are going to be searching for reviews, hey, it would be great to have your page show up there would force so but nobody's gonna nobody's gonna do a search for Meredith Zinner testimonials, but uh, certainly people are doing searches for Meredith Zina reviews. Yeah. So

Meredith: 9:53

yeah. So wait, we're supposed to say, reviews or we're supposed to say testimonials.

Meredith's Husband: 9:59

Well, you can put I would try to get the word reviews onto that page, put it in the title tag. Yeah. Put it in the title tag, it probably won't be the heading of that page. Since you're probably going to make it you know, testimonials or client, you know, appreciation or I don't know something lovely. They really, but use the word titles in the title title. I'm sorry. No, use the word reviews in the title.

Meredith: 10:25

Word. Okay. Sorry. Say it again for our fabulous listeners. I knew that didn't sound right. No. And it was Yeah, yeah, it's good. That's a good that's a good I'm very observant

Meredith's Husband: 10:35

right on top of things. So put, put the word reviews in your title. Yeah, of the testimonials page. Okay, and then try to use the word reviews in the, like, just in the intro paragraph or something, say, here's some reviews or just try to include that word somewhere. Okay? So if somebody is indeed out there searching for your name, and reviews, viewed reviews of you or your company, then you have a better chance of showing up here with hope. If it's on your site, there gonna be good reviews, I certainly hope. Yes, that's another tip. If you're putting reviews on your site, and they're the terrible ones, you can take those off.

Meredith: 11:14

I could do that advice without even needing a podcast.

Meredith's Husband: 11:19

Okay, so let's move on to our last one was going to be the the original topic AI and SEO, artificial intelligence. So I normally don't like to talk about kind of topical things, the things that are in the news, because that's not what really, really like what we do, and I don't think it's gonna age. Well. If you're listening to this in two years, are you totally sweet? Yeah, probably.

Meredith: 11:43

Thank you.

Meredith's Husband: 11:44

So, a few. A few months ago, actually, probably more like six months ago, there was a Okay. All right, whatever. I'm very talkative. There was a company called Open AI released something called Chat GPT. And it was it really kind of blew everybody away, because it was really advanced artificial intelligence like chatbot that you can interact with. Oh, okay. Now, Online beat so not voc online, online.

Meredith: 12:19

Right. So just word words.

Meredith's Husband: 12:21

Word words. Yeah. I was like talking about cat line. chatline word words. chatbots AI chatbots. So this really kind of it was really surprising. Everybody was taken aback about for the just by the how advanced this thing seems. Yeah. And Google. So one of the one of the things that everybody, not everybody, but a lot of people started talking about immediately was like, Oh, wow, this is going to be the Google killer. This is going to do away with Google. And, sure enough, Google, they issued what they call a code read at Google, which I have no idea what that means. But it sounds bad. Sounds Yeah, it sounds like recent, like, doo doo doo. So they issued a code read, and everybody was like, Oh, they're scared of this. And they gotta, they're gonna find a way to, you know, protect their users. Everybody's gonna start using AI chatbots. And that might be true. That might be true. I mean, Google is working on their own AI chatbot, as is being as is half the world. But a more immediate threat. Oh, and by the way, I gotta add one more thing after after they issued that code red. Yeah. The current CEO of Google brought back Larry and Sergey, the founders of Google, who have not been with Google for years. Now. They went to so Google, they founded the company called Alphabet, which now owns Google and owns YouTube and owns all these other things. They moved to alphabet and started to basically run that company. And I think they've even kind of stepped away from that a bit. Yeah. So because they don't have that they don't need to. So they haven't really been involved with Google for a while. But the CEO of Google now brought them back. So now they are back. And I just read an article yesterday that back, Larry or Sergey just issued his first request for code. This is gonna get too technical. He just issued a request for code, which was the first time he's done it in like 12 years. What does that mean? For us? It means It means he wants to do something. So he's, he tells his, you know, Google team, hey, write me some code that will do this. Oh, okay. He doesn't have to write code himself. I was gonna say. But anyway, so they are back. So Google is taking this seriously? Yeah, everybody assumes that it's because they're afraid that everybody's going to start using these AI chatbots instead of Google. Now, that might be true in the long term, certainly. And that's why Google is doing their own. They're developing their own AI, clever, whatever. And so as Bing and all these other search engines, but a more immediate problem, and I feel like this is at least partially, if not, the majority of that reason for that code red is the amount of content that's good.

Meredith: 15:14

He's excited to

Meredith's Husband: 15:19

I see as a more immediate threat, the amount of content that is going to be generated by these AI

Meredith: 15:27

Oh, yeah. Yeah, I've read somewhere that there's ETS everywhere. Have your AI write your blogs. Yes. And

Meredith's Husband: 15:34

that's we get into that. That's why That's why I wanted to do this episode because it's a it's a topical piece. It's kind of current event. Yeah. But this is going to be an option. You're going to see these options now. And you can sign up for services. There's lots of them. There's lots and lots more. Yeah. Where you can sign up and say, yep, I want to, I want to blog once a week. Here are my topics. Here are some things you just give them a topic. They can generate an insane amount of copy. And it's actually not bad copy. Really. It's pretty good.

Meredith: 16:06

Because Nick Cave did a whole email thing about songwriting AI.

Meredith's Husband: 16:11

Yeah. Yeah. Oh, man. It's like, just briefly, its AI is popping up everywhere. And I written songs, AI, photography, fake photographs, artist screenplays music, like, yeah, it's gonna get nuts. But so you can imagine the amount of content that is going to be produced? Yeah, in the next few years, it's going to be insane. Yeah. Because you can generate, like, I tested out one of these services. And I generated like, 20,000 words, for like, 10 bucks or 20 bucks or something?

Meredith: 16:46

Was it any?

Meredith's Husband: 16:48

It was okay. It wasn't bad. Like it wasn't. So let me back up.

Meredith: 16:52

We're gonna be able to so what was? So here's my question, able to know, what is h AI? And what is human? And the problem? will it matter?

Meredith's Husband: 17:03

That was that's like, that's a good question. That's the problem. How is Google of going to tell what's being generated? Right? Because there's going to be just that, you know, imagine the amount of content that Google has to sift through now. Right? Multiply that by 1000. Infinity. Yeah. So how is Google? That's the question. And I think that's what Larry and Sergey are back to solve. Right. I think that's what they're doing. That's my opinion. Keep in mind, I don't work at Google. So I don't know. But that's what I think will

Meredith: 17:35

be interesting. Yeah. But isn't it interesting, we do crave authenticity, we want to know that a human wrote it. Why is that? Because why

Meredith's Husband: 17:44

would you want to read something that a machine wrote? We unless it's unless it's a very factual,

Meredith: 17:50

you know, we use things that machines make no problem.

Meredith's Husband: 17:54

Okay, yo, yo, we're getting way too deep here.

Meredith: 17:56

And I didn't even have a gummy.

Meredith's Husband: 17:59

I did. For a podcast about artificial intelligence, come on. It's a no brainer, should have caught me up. But anyway, I want to back up a little bit. And say that the, the idea of a machine generating content for your blog is nothing new that has been around for years that's been around for over a decade, that are very early ones, were basically just, they were article spinners. So what you would do is you would write an article, you'd submit it to this article spinner, and they would spin it and they would come up with 10 different 10 slightly different articles, so that it didn't look like it was duplicate content to Google. And now you write one blog entry, and you get 12. Wow, this is nothing new. This has been around for a long time. The AI aspect of it is is new, it's something new, and it's going to be difficult. Because like you said, how are you going to know the difference? Yeah,

Meredith: 18:55

how do you ascertain? Which is? Yeah,

Meredith's Husband: 18:58

so the, you know, here's this interesting, I think it's interesting. Sidenote, the not the current CEO, tidbit? No, okay. Sure. The trying to hurry up and get to my thought before I forget, go, go go. Sorry, the not the current CEO of Google, but the former CEO of Google said once that eventually, we are all going to need an AI assistant. Right? Because we need to know if what whatever we are consuming in terms of content, what whoever we are interacting with, we need to know, is that an A is that a bot? Is it AI? Or is it a person? And we will need our own AI in order to tell us that?

Meredith: 19:40

Do you think it'll come to a point where, you know, similar to influencers, needing to say, sponsored by so and so if they talk about so and so that will it'll be AI? jedinak? No,

Meredith's Husband: 19:55

no. Anyway, so my point of this podcast is this. Like I said, this is nothing new. Okay. Google has trained has tried to learn and figured out how to identify artificially generated or automatically generated content in the past that sort of content, as you can imagine, doesn't do well in Google. I was just kidding. Right? So however, it it did do well for a time whenever there's a new trick like this, there is a time when it when it works,

Meredith: 20:26

kind of a little peek, and everything catches up to it,

Meredith's Husband: 20:31

and then it does it and then Google figures out how to spot it, and then it ends up doing Yes, you end up in a much worse position. So my, again, the point of this podcast, if you are tempted to have aI generated content on your blog, I would I'm not going to tell you don't do it. But I would say, I've seen this happen several times before, things like this come up, and it always ends poorly.

Meredith: 21:00

Yeah. Just like Jurassic Park.

Meredith's Husband: 21:05

Do you know they're bringing back the woolly mammoth?

Meredith: 21:08

I don't want to talk about it.

Meredith's Husband: 21:09

There seems like a great idea. I'm not good God. Anyway. Oh, do you want to share your news? My news about the elephant, your elephant?

Meredith: 21:19

Well, I'll be I'll be very brief. Can you just post like a link to it, I will post a link. So there's a GoFundMe link that I created in collaboration with this guy, Aaron Jackson, of planting piece. Long story short, there's a elephant that was enslaved and in horrible conditions. And I helped raise enough funds to free her. She needs medical care and help. If you could click below and share it. If you can't contribute. That would be incredible.

Meredith's Husband: 21:52

That would be amazing. And congratulations. That was really amazing. Thank you. You raise that amount of money? Yeah. Anyway, back to SEO, back to SEO. So the My point of this podcast again, is the third time I'm getting my point. Don't be lured by the promise. Yeah, exactly. The quick fix. Oh, here's your blogging solution. Yeah. Like I said, there's it will probably work really well. In the test I'm doing I actually have content ranking that was generated by an AI by one of these blogging, AI bots. But it's not it. I trust me, it's not going to end. Well.

Meredith: 22:34

I agree. If it's so easy, everyone's gonna do it. Do you know if they're right? We're in this culture where we want a magic pill. But nothing, you know, it takes nine months to make a baby grow. It takes time. That's why everyone wants to cut just to the button and the magic

Meredith's Husband: 22:50

pill. Yeah, yeah, this has happened. And you I'm sure people asking, but how is Google ever going to tell this? If this is good content? How are they ever going to tell that it's not? Do you know how many times I've heard that argument? Yeah. And Google ultimately figures it out. And then those people are like, trying to start a new business. Because

Meredith: 23:09

if somebody can figure out how they think they can get around Google, Google can figure out how to get

Meredith's Husband: 23:15

oh, yeah, trust me. Google has I don't know, like a trillion dollars and 1000s of PhD engineers thinking about it. So yeah, it's tempting to think though, I can just figure out a way around it, but they have teams and teams of really smart people, figuring out how you can't get around. So be wary

Meredith: 23:34

of be wary, be wary.

Meredith's Husband: 23:37

Okay. To talk about that. Thank you fencing, SEO and artificial intelligence,

Meredith: 23:44

and Taco Tuesdays Taco Tuesday.

Meredith's Husband: 23:52

I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. Again. Thanks for listening.