Meredith's Husband: 0:42

Hey, this is Meredith husband. I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use think I made a grave mistake?

Meredith: 1:00

Oh, again?

Meredith's Husband: 1:02

No, no, no. The first time it's ever happened.

Meredith: 1:07

Yes. How?

Meredith's Husband: 1:09

So we did a podcast a couple of weeks ago on AI weeks ago. AI remember. And I said at the beginning of that podcast that I don't like to do things that are, you know, timely, because I was afraid they wouldn't. Age Well. Guess what? Half ready? Oh, get out? Well, I need to clarify. I mean, they're, the things are changing, like every single day. But I need to clarify a little bit, because I think the advice that I gave in that episode, like I said, might not age well, or might be a little too vague. So I want to kind of cover what you should, what you can what you should not do with AI in terms of logging specifically, but also what things you might be able to do.

Meredith: 1:57

And you're going to put a disclaimer on the previous podcast. This is now expired.

Meredith's Husband: 2:06

I don't I don't think they're only gonna be like literally like two weeks apart. So I will name this one. Something to do with AI. Yeah. Okay. I'll just call it the newer version, something AI, update it. But I did have, like, earlier this week, I had an epiphany. And it reminded me of the epiphany I had like, you met me? Not that one. That was overwhelming. One was a little more subtle.

Meredith: 2:37

Okay. Okay. And a subtle epiphany. That's very nice.

Meredith's Husband: 2:40

Reminded me of the one of the epiphany I had in the sometime in the 90s. Do you remember? The internet before Google? And and like before search engines? Yes. It was just like, Ask Jeeves. No, that's a search engine. I mean, before search engines, I mean, when somebody said like, I have a website, and you're like, you have a What? What am I supposed to do with that? Yeah,

Meredith: 3:04

I remember listening to the radio and thinking, why are these morons advertising their website? Because they've already advertised where they are? Why on earth? Would I ever go onto my computer? Just go to the store?

Meredith's Husband: 3:20

Yeah. So there was this? You know, there was this new internet? And like, people were like, well, well, this is I don't know, this is cool. I guess what would people ever do with this? With this? Whatever. Would anybody ever use this for business or anything at all? I mean, just so weird. This was even before there was an there was like a big question whether or not like, Amazon would be profitable, like, whether or not you could make money on the Internet, whether people would not would ever put their credit card into the internet. Oh, no. Yeah. Yes. was way, way before that, when it was just like, just randomly. Yeah. And I remember thinking then, like, wow, the first people to like, really make money off this to do something cool with you know, are going to is going to be whoever finds out a way to organize it. Enter search engines. Now, I had no idea at the time, what that organization would look like, but enter Yahoo in a dozen other search engines, and then Google, and all of a sudden, the internet has some organization, you can use it, you can find things. And Google is now worth like, I don't know a trillion dollars or close to I don't know. Yeah. Anyway, I had that epiphany. And I was like, This is gonna be too bad. I don't know how to do it. But this is what's this. This is what's going to make money baby steps. Yeah, I often have. I often have epiphanies like that were like, wow, this is how somebody else could make money.

Meredith: 4:46

Yeah, I had an epiphany last night. Okay. You know, we're just gonna soon just be two classes of people, the Bringers and the buyers.

Meredith's Husband: 4:57

Now, well, that's definitely from your perspective. The sellers in the buyers? Yeah. Kinda true. Anyway, so

Meredith: 5:11

those who do the ordering, and then the people who bring the stuff to them?

Meredith's Husband: 5:16

Sure. Okay. Anyway, so anyway, back to my epiphany. Yes. All right. So I had the epiphany. Yes, that okay, yeah. So AI is this immensely powerful thing that we're all kind of like, oh, yeah, this huge new thing is coming. I don't know what to do with it. What To you, does anybody do any? Like it's just gonna rule of us all? How? I don't know. And supposedly even the people who like created AI, don't really fully understand how it works. That's good. Yeah, that's kind of that's terrifying. Super comforting. Yeah. But anyway, I had the epiphany, like, you know, what the people who learn how to use AI, who learn how to prompt how to give a prompt to AI to get something useful out of it, are literally going to have like a superpower. It's not that

Meredith: 6:06

anybody just say,

Meredith's Husband: 6:08

Yeah, okay, okay. Yes, I tried this. Now, when you chat with AI. And there's a number of ways to do that. I'm definitely not going to get into that. Because in two weeks that will be out. But there are, you know, when you interact with AI, you give it a prompt. That's what they call it. So, and I've tried this, and it comes it comes out, comes back with garbage, to be honest, comes back with nonsense, nonsense, but it's like not really useful. However, the people who understand how to create those prompts, how to get something valuable out of AI, they are going to have the superpower.

Meredith: 6:44

Yeah. For example, the people who have already learned how to color correct photographs the way that somebody wants to Yes. And for the consumer, it's five cents of an image. Yes. And for them, they don't do any work, except for create a machine that does that.

Meredith's Husband: 7:05

They don't even create the machine, they create the prompt that accesses the machine and feeling it a little freaky. I mean, there's, there's right now there's only one right now, again, I'm only you know, yeah, two weeks, this will probably be different right now. There's really only one kind of really powerful AI Chatbot. Okay, one

Meredith: 7:25

real question from now. Yeah. AI and cryptocurrency,

Meredith's Husband: 7:31

two different things. Yeah. Totally different. Not even remotely those things

Meredith: 7:35

that I don't understand. Yeah. Yeah.

Meredith's Husband: 7:39

There are more AI chat bots coming. Very soon. Probably Bing will be the next one. They're in like a beta phase. Right now. Some people have access, not everybody. But that's going to change that Google has one and then everybody you know, who knows? Who's, who knows it's going to be like a beta versus, versus a bit.

Meredith: 8:03

A bit worse, kinda?

Meredith's Husband: 8:04

A little bit. Yes, we are entering the beta verse. It's a little bit like beta virtue verse. Versus VHS. If you remember that battle. Yeah, who's gonna win? You have no idea? Well, now it's very clear who won? Yeah, it's gonna be kind of like that, I think. Anyway, back to my superpower story, that people who understand how to access that power are going to have literally a superpower. It's not a sexy super, it's not like big muscles, or, like lasers shooting out of your eyeballs or something, or, or a cape. But it's like, it's literally like infinite intelligence, like, which is kind of this is all still. So this is this. This is the epiphany I had. And I thought I was pretty smart. Just to see this. So that was like Tuesday night. Wednesday morning, I walk into my office and next to the printer is, somebody printed out something that looks like a story from The New York Times. And it's the title is the hot new job in Silicon Valley. Is AI whisperer prompt engineers. So my opinion, my epiphany was a little behind the times. This is already a thing. There's already an entire industry of engineers who figured out how to prompt AI to get good results out of it. Okay. Who knows where we go from here? I don't know. From shared territory. The term prompt engineer didn't exist. Yeah.

Meredith: 9:42

That's like one of the things when you you know, when you say like, oh, just Google, the outlet, Google the same thing. And you know, 10 years ago, those words didn't exist. So now what was it prompter engineer,

Meredith's Husband: 9:57

prompt engineer, so people who understand how to create a prompt, so like I said, I kind of tested this out, and I did some, you know, I did some prompts on my own. And they were very simple, because I was just testing. And then and then I actually looked at this article from the New York Times, and it's like the prompts that people put in are paragraphs paragraphs long, like pages long. And just you're basically just asking question, asking the AI to come up with something but you got to give it a lot of guidance so that

Meredith: 10:25

now but don't you think in like your minutes it's just gonna be like, it will be a mountain that safe from the He elements.

Meredith's Husband: 10:34

Yeah. Now, what I wouldn't I don't know, I'm just guessing at this point. But what I would imagine will happen is AI bots will develop and ask you the follow up questions that it needs to be more helpful. So it will become much more like a conversation. Right now. It's like you need to give it a really precise directive.

Meredith: 10:56

kind of exciting that we're in this point right now, because it's not even soup yet. We just have in Greek, we don't even know if it's a cake. Yeah, if it's soup, don't know what peanut butter.

Meredith's Husband: 11:09

It's like. It's like when to me it's like, it reminds me of the when the the epiphany I had with the internet, it's like, oh, well, this is going to be a thing. I don't know what it's going to be. I don't know what that thing is, but it's gonna be a thing.

Meredith: 11:25

It's so interesting that our first at least my first instinct and reaction is, it's gonna be fucking off. It's gonna be the

Meredith's Husband: 11:35

end of humanity. You're not the only one, not the only one. Anyway, so I so in the last episode we did about AI, I was I mentioned that there's a lot of programs out there that you can go and generate blog entries, yes, for your SEO, you just put in a prompt and Bada bing, bada boom, here's your blog. I would still stay away from that. There's a lot of I mean, to it, there's gonna be some major caveats here. But in general, when you see a program or website that offers that it's at this phase at this stage is not going to be very good. Like, for example, Canva offers this, if you go to Canva. They have something you can just say, Here's up I want to write a blog about XYZ. It spits back a blog. I tried it, it sucked. It was terrible. Good. Now, there's a there's a ton of sites out there like Canva, by the way, Canva is not terrible. Canva is a great Canva is amazing. If you don't actually, if you don't have a Canva account, go get one. Yeah, because it's awesome. And you don't even need the paid one. You can get the free one. Yeah, it's still really good. But anyway, even they, so they have nothing to do with blogging, or writing or anything. And even they have a AI blog generator. So they're gonna be all over the place. Yeah, some are gonna be better than others, I would still be very aware, we weary

Meredith: 13:02

that we were we fairly fairly important to be valley where we have the new AI, very rarely. Why it

Meredith's Husband: 13:11

just be wary of those things. Now, what I know I so I want to clarify and say, I am not saying don't use AI. Like, obviously, there are going to be ways to use AI. And if you have one of the if you can develop those superpowers, yeah, awesome. Like basically, if I could recommend something, I would say this, learn how to talk to AI. Just not for SEO, but just in general. Because I because my personal perspective here if you don't learn how to talk with AI, you are fuck.

Meredith: 13:50

But But aren't there endless ways to talk to AI? Just like there are endless things that AI can do. No, not really, but mighty who doesn't even know how to encounter an AI

Meredith's Husband: 14:04

who wonders what the difference between AI and cryptocurrency is. Yeah, and they will continue to change but if you start to learn, then you're gonna You can already be ahead of the curve. Like I said, I don't know what, tomorrow. Google it. It's right meaning right now. Chat GPT is the main AI tool.

Meredith: 14:27

G as in goodness, B as in Betsy T as in tarantula,

Meredith's Husband: 14:33

know GPT P is in Parker? Parker GPT I don't know what the GPT stands for. Yeah,

Meredith: 14:41

I was gonna just ask when you start

Meredith's Husband: 14:43

to understand how to interact with AI you know, beings Chatbot is not going to be that different I can't imagine. And Google's Chatbot is not going to be that different. But right now you and I have and everyone else has no idea how to interact with AI. No, absolutely no clue. No. So we have no superpowers.

Meredith: 15:03

So we go to Google and put in GB GPT chat

Meredith's Husband: 15:09

chat GPT like like I don't want to get into the specifics because it'll probably be different tomorrow and there'll be a different again the day after, but chat GPT right now is what you're looking for being is is coming up being as as called barred. Now that's Google's Google's is called Bard var D Yeah. I forget what? Yeah, like the college or Shakespeare. Whoever whatever the college is named after is probably what the Google Shakespeare. Okay. I'll trust you on that one,

Meredith: 15:42

too. Thanks.

Meredith's Husband: 15:43

She's an actress. She wasn't she did a lot of Shakespeare people

Meredith: 15:46

used to be. So that's what this podcast is about.

Meredith's Husband: 15:51

Shakespeare? Yes, yes.

Meredith: 15:52

No AI. And the

Meredith's Husband: 15:54

Yeah, I want I want to clarify, don't go to some website like Canva, or there's going to be 100 others, and that say they can blog for you. And just put in a prompt, just say, blog about children's photography and publish what they post? I don't think that's a good idea.

Meredith: 16:13

Would it be a good idea to go to Canva? Gives the prompts for your blog, and then just with the blog that's AI generated, make it your own? So at least you have?

Meredith's Husband: 16:29

Well, no, no, what I would do is this, first, I wouldn't go to Canva, I would go directly to Chet GPT, or there's some other there are plugins or like Chrome extensions that access chat GPT for you, but chat GPT is the one you're going to want to use. And you need to sign up for an account right now how to sign up for each go to I'm not again, I don't wanna get into the details, because it'll be outdated in two seconds, okay. But get access to chat GPT, or beings or Google's when they are released, which will be probably soon. Figure out how to do the prompts, don't prompt it and then try to adjust the results. Figure out how to adjust what you are asking how to be more specific. So honestly, like I don't, there's no course out there on how to do this. It's literally trial and error. You can't but that's when that's when like all the that's when you can get an advantage when there's no course on it. So just and again, you don't need this is not for SEO, you don't need to do this for SEO. This is just general life advice. And but you can also use it you like Trotsky was saying, you're also people are using this, people are using this for SEO, now I would go to chat, I would go to an AI chatbot whether that's chat GPT or the next one, and give, try to figure out how to give very precise prompts like how do you do something very specific with photography, whatever, whatever that is, and then look at the result. And then revise your prompt, revise your question, make it more specific, okay, do this. And then give me a list of things. And then give me an image and then give me a map and then give me a summary and then give me this. And so your prompt is could get quite lengthy, actually. But it's more than just write an article for me, you need to you need to focus on your prompt, because what's going to come out of AI eventually is going to be really good your I don't think you're going to make it any better by then adjusting it yourself. What you can adjust is what you put into the AI. And then what comes out is going to be better.

Meredith: 18:37

That makes more sense. Yeah.

Meredith's Husband: 18:41

And I know for a fact that SEO like people are using companies are using AI for all sorts of very specific niches within SEO, not just blogging, link building, you know, question generation outreach,

Meredith: 18:59

do you think you're gonna go out of business?

Meredith's Husband: 19:02

No, because I'm going to try to learn this shit myself.

Meredith: 19:07

You said clever.

Meredith's Husband: 19:08

Well, let's, let's not pat ourselves on the back quite yet. I'm going to try I'm going to try to stay ahead of this curve.

Meredith: 19:17

That's impressive. You you do that? Yeah.

Meredith's Husband: 19:20

But there will be countless, there's going to be 100 million SEO companies out there powered by AI. And it'll be it's going to be so an SEO like the years 2002 through 2008 were kind of like the wild west of SEO, where it's like, who knew what was like, it was just it was some craziness. Like who knew what was going to happen? This is going to be a reentry into that phase. Kind of, but also re entry into that phase for everything outside of SEO, as well. Everything technical, everything is going to say AI everything is going to be you're gonna we're gonna be able to go to a restaurant and they'll have like aI soup. Like, it's gonna be everywhere.

Meredith: 20:03

And of course, it would be whatever you find most delicious. Yeah. Anyway, that's my that's my advice. Thank you. Hopefully, I'm not back in two weeks, giving you an update on this. But my, again, my advice, don't just go to a blog that says it can write your SEO or don't go to a website that says, Oh, we can write an SEO optimized blog for you in two seconds and do that and posted on your website. I don't think that's going to end up well. However, if you can put some time into learning How to, like I said, talk with AI and how to communicate with AI and get information out. That will be advantageous for SEO, I think and just in life. Thank you. It's like a superhero intro course. Alright, let's hope I'm not updating this to you will be. All right. Thank you, everybody.

Meredith's Husband: 21:05

hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. Again, thanks for listening.