Meredith's Husband: 0:42

Hey, this is Meredith husband. I've got some SEO advice for you, but I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use Do you wanna talk a little bit more about pic time? I love pic time. Yes. Well, that's kind of a rhetorical question. We are talking more about pic time. Okay. So we did an episode recently about the new EQ time blogging features. Yes. And I tried. I thought I made it clear that I that that wasn't a review least Yeah, that's what I was trying to do. Evidently, I didn't do that. Because people thought it was a review of the pic time blogging tool.

Meredith: 1:24

I thought it was just your view. It was

Meredith's Husband: 1:27

a it's not even my view it I meant it to be a warning of how to not use that tool. And how you should use that tool. That's what I meant it to be. Like I said, I guess I didn't do a very good job of that. Because the cut well, people have first said in your review the letter that you should, you know,

Meredith: 1:47

fair enough.

Meredith's Husband: 1:48

And some people have sent in the blogs that they have been creating with the pic time blogging feature, and thank you to those people. Now, what, and it's a great example of kind of what I feared would happen, really, the people who have so far, everyone who has sent me a blog and said, Hey, here's a new blog that I've created. How is this for SEO? And I've looked at that blog, it has absolutely zero effect on SEO it is completely 100% meaningless for SEO it does nothing. Wait, how is that possible? Again, this is not a review of the tool. Right? So there are there are there are different ways to embed it. You know, some of these people had websites on WordPress, some on Wix, someone Squarespace so it's all these things can play a role. Okay, so I want to, you know, I don't want to have this podcast be about tool review, specifically, mainly because tools change, they get better, they get worse. I mean, how many times did I have, I recommended a BLOG HOST to people, which was awesome. And then two years later, that blog post was purchased by some other company and that sucks. And yeah, so that happens all the time tools get better, they get worse new tools come out. So I don't want to because hopefully these podcasts will be around for a little while. I want to kind of present the underlying concepts of how to use tools like what are you trying to do with tools? Right, right. Because I see this, I see this. I have seen this so many times like and I will pick on Yoast, like how many I can't even count the number of times that people have said to me essentially like, Oh, our SEO is fine. It's fine. It's fine. It's totally good. We use Yoast. Yeah. Okay, well, that's, that's fine. But that's kind of like saying, like, let's imagine you're trying to teach somebody about photography for something. I don't know. I don't know why you would do that. Let's say everything. Yeah, no. So imagine you were, you know, you started telling somebody about how to take better photographs. And they said, Oh, no, no, no, don't worry about I'm all set. I have an iPhone. Right? Like, okay, well, an iPhone is a tool it can

Meredith: 4:00

start to understand,

Meredith's Husband: 4:03

yes, it can help you take better photographs, just like Yoast can help your SEO, you can use Yoast to help just because you have Yoast doesn't mean you have better SEO pick time same thing I know I've read the documentation on the pic time site you can use this tool for better SEO I'm sure of it. Just because you use the tool doesn't necessarily mean that you have better SEO. And so for everybody who has written in again thank you and I had to write back and say you know I'm sorry whatever you're doing it's this is not working like Google is not even seeing this blog so when I unfortunately have to give that piece of information that people the the responses are often well like oh I guess it was too good to be true. Like the like I was too good picked. Oh good. Yeah, like that blogging feature was too good to be true it I thought it was going to do my SEO for me nothing is going to do your SEO for you. Right? These are all Yeah, tools can help you can't do SEO without tools and some tools are better than others. Some tools are totally worthless. Some are great,

Meredith: 5:13

right? It's if you're building a house, a salami sandwich isn't gonna be of much help except to eat.

Meredith's Husband: 5:22

Are you kidding a salami sandwich is going to help no matter what. It is, it is kind of a

Meredith: 5:29

you know, like a salami sandwich in a in a surge. In this room,

Meredith's Husband: 5:35

right, right, right? I do often think of the analogy of like building homes and things like that. Or maybe let's think about, let's say you want to hang a canvas on a wall. What what kind of tools would you need? You would probably need a hammer, right?

Meredith: 5:52

Yes, not jellyfish. But

Meredith's Husband: 5:55

that doesn't mean that you buy a hammer and just go put it in the room where you want to hang the photo. Come, come back. 10 minutes later, you got to swing the hammer. You got to know how to use a hammer. It's not difficult. It's not difficult, like, and a great a good tool makes things easier. So yeah, this pick time tool. makes things easier, but you still got to know what you're trying to do. Okay. Hi. All right. Tell what? So there is actually you sent me a blog recently. I did. Yeah. You did. Good memory. Yeah. A few other people sent me the blog. Also, it's a new blog. It's a new post on the pic time blog. It's a guest post. And it details like the workflow of how you would use the pic time blogging feature. Yeah, yeah. And it's good. It's actually a really great workflow. It's a guest post by Dylan Howell. And I think it's great. If you're using the pic time blog. Follow that workflow. It's important. I kind of think that pic time personally, I think that pic time should have had instructions like that on the site from day one when they started offering this, so that people would know how to use it. But it's a great workflow. And that helps. It helps. Yeah, it is going to tell you which settings that you need to do in order to have an order for the tool to benefit your SEO. Okay.

Meredith: 7:19

So it will benefit your SEO. It can't

Meredith's Husband: 7:21

Yeah, absolutely. I don't want to say this tool does not and cannot benefit your SEO. It absolutely can. Yeah, my fear and my reason for doing the first podcast. And because I have seen this over and over and over in this industry. I can't even count how many times is some sort of tool says Oh, in makes promises XYZ and people assume, Oh, that's going to do my SEO for me, I just need to go. And I need to say I'm a children's photographer in Brooklyn. Those are my keywords. Here are a bunch of images. Now. My SEO is all done.

Meredith: 7:52

Right? Because of technically that is working on your SEO?

Meredith's Husband: 7:57

No, I don't think so. Yeah, that's that's,

Meredith: 8:00

I could definitely see myself thinking that a with this blog check. I did my SEO GC.

Meredith's Husband: 8:08

Yes, I know. That's what that's why I'm doing this podcast. Why it didn't last podcast. I know.

Meredith: 8:13

So what what, what should people do? Like, what? Why

Meredith's Husband: 8:18

should they should? First if you're going to use the pic time, blah. And you know what, if I were a photographer, I would use it. I would do it. But But But and this is a big, but you have to make sure that you put a little bit of effort into knowing how to use it. And like I said that new blog on the pick time website goes through. And it's really well done as nice screenshots.

Meredith: 8:41

And are we going to link to it? Are you can you say what,

Meredith's Husband: 8:45

if you go to the pick time blog, do a search for SEO blogging, you're doing a search within the within the pick time blog, do a search for something like pick time blogging, or Dylan Howell? He's the one who wrote it. Okay, one of those should get you there. Okay.

Meredith: 9:06

I just want to make sure people can get to it, no matter whenever they listen to this podcast. Right.

Meredith's Husband: 9:11

Right. And but, you know, there might be, there might be newer ones and better ones, I have no idea. But right now, like that is that is the best course of action go look at that. Just read that I don't shouldn't be a very long read. And if you follow those steps, I'm not gonna say it's gonna provide great SEO, because it's still gonna depend on what words you put on the page and things but it can benefit you.

Meredith: 9:31

Okay, so it can benefit you. If you

Meredith's Husband: 9:36

put a little bit of time into learning how to use you've learned how to swing a hammer. Yeah. Well, and then I think the other like, what I would add to the conversation is, before you even go about blogging, understand what is the purpose of your blog, when you when you write a blog, it's going to serve one of two purposes, probably, it's going to be for the your existing website, visitors there, and it's maybe showing them something, whether that's what a sample session looks like, or how to prepare for their shoot, or whatever it is, it's for those people. So that type of blog is is great. You don't need to worry so much about SEO for that type of block. The another type of blog is to attract people to your website. Yeah. Okay. So that's a different purpose. And this is going to be that type of blogs and be more free, then you want to worry about SEO. And then you want to think about your keywords. What is the question you're answering with that blog or what information you are providing? And then so then that's going to directly title what what is the key word or the the key phrase for that block, then use that key phrase. And then create your your pick time block.

Meredith: 10:43

Right? So it takes some time. It's it's not, you're not just opening the refrigerator and grabbing an apple. Yeah, right. We're making a meal. And it takes a bunch of different ingredients, some thoughts and following a recipe to make delicious apple pie.

Meredith's Husband: 11:02

Everything is food. It is always talked about.

Meredith: 11:07

It's easy. It's you know what it's closest to all of us. All right, everybody. Put a little time and a little bit effort into it, make it delicious. That's some good advice. And.

Meredith's Husband: 11:30

Okay, I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO is not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening.