Meredith's Husband | SEO for People Who Don't Like SEO
SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing.
Meredith's Husband | SEO for People Who Don't Like SEO
Building Healthy SEO Habits - Part 3: Keeping your Site Healthy
•Episode 64
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SEO for Creative Business Owners Episode 64: Healthy SEO Habits - Keeping your Site Healthy This is the third part of a series that will break down the process of building simple yet effective SEO habits.
In this episode ... [1:08] What’s a healthy website? [1:26] Why is this a healthy habit. [2:47] Trying to trick Google over the years. [4:03] How to do a website audit in semrush. [5:31] What to do if your score drops below 90.
Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use this is gonna be a quick one today. Oh, fantastic. You know, I say that to myself every single episode. And the shorter I think it's going to be, the longer it ends up. But this is healthy SEO habits, part three, maintaining a healthy website,
Meredith:
healthiness.
Meredith's Husband:
I wish I had named these differently. So it wasn't healthy websites, three as part of a healthy habit, a healthy habit healthy, but it's too late for them. Maybe
Meredith:
maybe how you could do you could jump on the whole bandwagon bandwagon. You could jump on the whole bandwagon of holistic. So it's holistic, healthy. It's
Meredith's Husband:
it's no, it's no wonder these episodes go along. Anyway, the question I was hoping you were going to ask was, what is a healthy website? What do you mean?
Meredith:
Hey, hey, husband, you know what I was wondering, actually, what is a healthy website? What is it?
Meredith's Husband:
That's a great question just came
Meredith:
flowing? Like?
Meredith's Husband:
Okay, so a healthy website is optimizing. It's things like your title tags, and your meta tags and your image alts and your headings in your sitemaps and all that stuff.
Meredith:
I'm working on those. Yeah,
Meredith's Husband:
I know, taking? No, the next question that I hope you're asking is, why is this a healthy habit? Don't you just do these things? And then they're done? That's the question.
Meredith:
That's the question. Don't you just do one, set it and forget it?
Meredith's Husband:
That's also a good question. Yeah, kind of Yes. And kind of know, if you do this stuff, most of its going to be okay, yeah. However, if you keep blogging, if you're adding to your site, errors are gonna pop up, like things are gonna pop up that you fixed. That's just natural, right? So you need to have some sort of rhythm so that you can do this without having to feel like you're going to have to re optimize your website every month or every other month. So you can automate this, it's pretty easy. This is actually of the healthy habits. This is the easiest one, ah, save it for last. And I will tell you how to do that. But first, I have been getting the question. I've been getting questions along the lines of why is that important? Why does that matter? Why does Google care about this, because a lot of this stuff, it's not, that's not like, intuitive. It's not like, oh, you should put your keyword in this image tag, but not in that description tag. And you do want to put it in this place on your page, but not in that place on your page. And the reason for most of these things is that over the years, SEOs, people like myself, have tried to trick Google. And we have used 1000s. Not me personally. But collectively, we have used 1000s and 1000s of ways to try to trick Google. And Google slowly finds those and then eliminates those. And then so if you do those things on your site, and most people would do them without even thinking about it. And a lot of times WordPress and Squarespace and these other things, they'll do these things by default. They are things that Google is keeping an eye out for. And if you do them, it's a little bit of a red flag that you're really trying to over optimize your site. So we don't want to appear to Google like we're trying to trick their system we don't. So that's a lot of these things that you might be wondering about, like, why is that matter? There's a good chance that the reason is like, you know, five years ago, or 10 years ago, people were using it, and they were trying to trick Google and Google's like that. No, can't do that anymore.
Meredith:
Right? It's like going to the doctor's in line. That's the point.
Meredith's Husband:
No, that's not at all like, but I appreciate the
Meredith:
because I'm gonna jump to his daughter. So I don't I say absolutely everything. Right. I never understood why people lie.
Meredith's Husband:
Anyway, the way you can do this, it's really very simple. If you're using SEMrush, especially, but I think a lot of other SEO tools have something similar when you do the website audit, in SEMrush. Yes. And how did you do this? Now, I'm going to tell you, just just once, you just need to set this up once, and it's gonna come back and it's gonna tell you the things you need to fix, Hey, your title tags are too long, your meta descriptions are duplicated, and you're going to fix all these things. But like I said, if you're continuing to blog, or you're making any changes to your website, some of these errors are going to reappear, they're gonna, they're gonna come back. So when you're setting up your SEMrush audit, right in the very first pop up, you do like set up audit, and then you put your domain name in, and right at the bottom before you click Start audit, there's a little box that says, Send me weekly updates. And every week it will send you your score. And so once you get your score to a 92 or Hopefully SEMrush is just going to send you an email and say, Hey, your score dropped to an a 90 or an 87 or an 83, or whatever. And, and then you just go, Okay, now I just need to go back to sem rush, and whatever it says, Whatever problem popped up, I just need to fix it.
Meredith:
And it'll show you how to do that and tell you all that stuff. Well, it'll
Meredith's Husband:
tell you what the problem is, if you want to go to Mary's husband.com, to my blog, and just do a search, there's tutorials on how to fix all the issues that sem rush would come back.
Meredith:
That's so convenient. Thank you. But that's
Meredith's Husband:
it. That's, that's a healthy habit. Just sign up for those emails. And most of the time, you won't have to worry about it. But every once in a while your score might drop because something changed on your website. And it's not super urgent. You don't need to do it right away. But I would say if your score drops below 90, then sometime in the next month, you want to go back in and figure out what happened and fix it.
Meredith:
Yeah, that's what I always say
Meredith's Husband:
Wait, hold on. Wait, that was a crappy ending. 321 thing? Kapow.
Meredith:
Yeah, that's, that's, that's gonna, that's gonna make people hate us. Alright, bye bye.
Meredith's Husband:
If you're finding these episodes helpful, I created something that I think you're going to find even more helpful. It explains the SEO process similar to these episodes in a way that I hope is new for you. But it also puts them in order so that you know what to do first and second and third through the entire SEO process. And I hope saves you a lot of time by giving you an actionable step by step plan. It's called the SEO roadmap, and you can find it at Meritus husband.com/roadmap.
