Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use

Meredith: 0:58

health health, health, health, healthy SEO habits, health, for the health for the

Meredith's Husband: 1:03

talking about quality today, and how you can improve consistently, the quality of your website.

Meredith: 1:09

Yeah, just like always can, you can always do always just thinking, wow, hmm, you can always do something. It's gonna let you speak now. How about

Meredith's Husband: 1:22

that? Thank you. It's just like your photography. Yeah, you can always make your photography better, right? Your photography is better now than it was a year ago. And five years ago, and 10 years ago, you don't get to a point, you're like, Okay, I never need to learn how to do anything different with photography, I'm done. Same thing with your website. It's exciting. Because if you don't do this, and this is actually what most people do is they, you know, recreate their website, they relaunch their website, and then they don't do anything to it for five years. And it becomes embarrassing, like mine, all the we all do this. To be honest, this is a very common thing. But you can avoid this by just like we're gonna talk about having implementing a healthy SEO habit, okay, maintain the quality and improve the quality of your site. Okay,

Meredith: 2:11

let us in to this secret world.

Meredith's Husband: 2:14

So the first thing that before, you know, I'm not going to do the numbers, because I realized, you know, I numbered them in the beginning, in the first episode, and then these episodes are consequential. Consecutive are labeled, like part one, part two, part three. But the first one was just the summary. So then, Episode, Part Two was the first one. So I don't want to it's so this is just the next one.

Meredith: 2:40

Is that number one.

Meredith's Husband: 2:43

So when you are trying to improve the quality of your website, you're gonna want to start, you want to start somewhere, right? You're gonna want to get information. Remember, we talked earlier about if you don't have good information, you can't make good decisions? Yes. So some of this information where you're going to make improvements you're going to get from the measurement portion, looking at Google Analytics, Google Search Console, maybe a little bit of SEMrush. And the example I used is look to see which of your blogs are getting the most traffic from Google those landing pages and Google Analytics.

Meredith: 3:14

Okay. So if you go to Google Analytics, you'll be able to see which pages get the best

Meredith's Husband: 3:19

traffic, you click on Reports, engagement, landing pages, it'll tell you what your top landing pages are. Great. That's a good way to say or to see, oh, hey, these blogs are the ones that are pulling traffic. So how can I make them better? How can I make them stronger? How can I make sure to get people engaged when they get to my site? So you can look at those blogs and think, Is it something you can improve? Can you add to it? Can you add images? Can you make it more detailed, or offer more resources? Stuff like that? Okay, I

Meredith: 3:50

have a question. When you say you want people to engage more, what does that mean?

Meredith's Husband: 3:57

So there used to be a metric called bounce rate. When you look at analytics, the bounce rate is tells you how many people just landed on your site and then left without doing anything they didn't engage Google in when they switched over to the new GA four, they started calling it engagement rate. I think because people talk about engagement on social media and engagement just, it's more more fuzzy nowadays. People are talking more about engagement than bounce bouncing is a negative and I just didn't want to frame it. So. So honestly, engagement is just the opposite of the bounce rate. Okay. So you want a high engagement, right? And Google knows, like, yes, okay. Yeah, they know, I know, you're gonna ask, we're gonna ask somebody, a visitor who clicks on something is engaged, if they stay longer than 30 seconds, they are engaged, if they if they come to your blog page, and then they don't do anything and they leave, they are not engaged, that it's a bounce. So you want to improve the engagement. You want to keep people longer. Yeah. Okay, that makes sense. And you can also if you're trying to improve the overall quality of your website, you can also remove the things that are not performing. If you have a blog post that nobody is visiting, or that has a, you know, a 95% Bounce Rate, like people are leaving, nobody seems to like it. You can, you can get rid of it, or you can replace it, maybe you can update it and re release it or maybe you can combine it with another blog. If you do that. Just be aware whenever you remove a blogger, whether you combine it or just delete it entirely, you need to place a redirect, right, I was just gonna say that right. So those are some things you Can Do With landing page information from Google Analytics. You can also look at Google Search Console. Or you can use the dashboard I use, I will link it below. And it pulls out your low hanging keywords, the keywords that are ranking on page two. Now those you can go to, and you can say, Hey, how can I strengthen these pages a little bit? How can I optimize them a little bit better for this keyword? How can I link to this page more often? In my website, those are things that are going to improve the ranking for that page that's already ranking on page two, hopefully pushing it up to page one. Okay. That's an example of how you might take information from Google Search Console. And make improvements. Thank you. Okay, next, yes. Something that you want to pay attention to. And this is something that you should revisit. I want to say monthly, but this is something you should pay attention to over time. You can you can pay a pimp pension payments at something naughty. Your CTAs and your conversion flow? Yeah. So how are you bringing people through your website? Or your buttons Good? Are they enticing?

Meredith: 6:44

Is it clear?

Meredith's Husband: 6:45

Was it clear to do this is something that in my world, people do a lot of A B split testing. So that A B split testing is when you you put some code on your website. So if let's say you get 100 visitors to a particular page, and you want to test the text on your button, okay, or let's say let's let's make it even more simple. Let's say you want to test a red button and a blue button, you want to see which one gets more clicks? So 100 make a difference? It can Yeah, yeah, orange, and green are the best colors that's tested. So you get 100 people. Yeah, so you get 100 people to this page, you have a little bit of code on there that you can send 50 percents to a page with a red button, and 50% to a page with a blue button. Now they're actually seeing the same page, but 50% are gonna see red 50% are gonna see blue. So now you have a test. It's an A B split test. And you can compare those conversion rates now. 100 is probably not you'd want to do at least 1000. Probably, yeah. So the issue is with a B split testing, it takes some take some time, it takes some skill, you got to have a decent amount of traffic. And it also costs money. So it's not a very simple thing to do. If you're not getting 1000s of visitors per month, it's probably not going to be very useful. But what you can do is just ask a friend, Hey, you can't really test red versus blue. Or you could you could say, Hey, you could make to mock up and say, Do you like red or blue? Or you can just ask a friend, hey, is my navigation clear to you? What do you think of the what do you think of my contact form? Does it make sense does is anything confusing?

Meredith: 8:28

Can you walk through and pretend that you want to hire me?

Meredith's Husband: 8:31

Right? Yeah, exactly. Now, I've actually never done that. But I can't see any reason why it wouldn't work. And if you'd like that idea, but you I mean, there is also is a friend going to be honest with you? Are they going to, you know, you gotta pick the right friend. Right? They have services online, where you can just, you pay and they will send, say, 50 people to a website. And these people are strangers, and they do this for a living, they evaluate things and they give feedback. How do you feel first things, I'll link one below, I've used I've used a couple of these, like I said, I normally do the A B split testing approach. But this is a more objective way. And for a much smaller amount of money, you can get some some pay.

Meredith: 9:14

Let your friends live your life. They're like

Meredith's Husband: 9:16

Yeah, are you are you can you ask your friend to? Or your friends? Or your spouse? Yeah. Okay, another thing that I actually do quite often with my own site, hopefully, hopefully, it's a good one is I use the I use the site command, I go to Google and I type in site si te colon, the name of my domain. And then I look at all my titles. It's kind of display only in Google, you're gonna see like a normal, it looks like a normal Google page. We're just gonna be your site, all the pages from your site. So then look at all your titles, the big blue lines, and say, Hey, how do they look or any of them being truncated? If they're too long, they're going to be cut off right? Now. There's no penalty in terms of SEO for that happening. But if you have a title, that's the end is getting cut off. There is nobody in the world that is going to see the rest of that title.

Meredith: 10:12

Do you here's my question, though. Would you rather see the whole title or is there the enticement of Ooh, what else does this say?

Meredith's Husband: 10:21

Well, that's yeah, so that's judgment. That's gonna if you're looking at it, and you think, Oh, hey, that's cut off and it doesn't look right. Then fix it, change it. If it's cut off in a place that you're that you think, Oh, hey, that makes it icing, that's fine. Okay, so that's where you got to kind of use your judgment. And just look at those titles and some of them will jump out. And it will be obvious that you don't like them for some reason. Those won't fix those ones. And know that when you fix them, it's going to be at least a couple of weeks, or most likely, at least a couple weeks before they are updated. And Google Google doesn't change won't change tomorrow.

Meredith: 10:57

So you have a lot

Meredith's Husband: 10:58

of things to look at. Yeah, they have a lot of websites to read. Some of them they do every day. Yeah. Yours and mine, they probably don't. Yeah, fair enough. That's so they'll, they have their own rhythm, which they established with every website. And they'll probably come back every week or two weeks or a month. Or if you know, if you're never changing your site, they will come back every six months. Who knows. So that's why this is a habit. And it's not a one time. So do that do this again, a month from now. And over over time, those titles are going to look better and better. This is true. That's important, because that's where people are clicking from Google that title. That's how people decide if they're going to visit your site. It's so exciting. Thank you for pretending. And last, yes. Oh, that was the last one. Oh, nice. That's good. Actually, no, that was terribly anti climactic.

Meredith: 11:50

It's okay.

Meredith's Husband: 11:51

Now, I'll tell you, I'll tell you what I do. Whenever I here's the here's the process I use whenever I have a new project. I'll tell you what I do to sort of evaluate the quality. It's pretty it's it's not very difficult. Open up your website. Yes. Pretend you're a user. Yeah, try to try to imagine that you don't know this website very well. Yeah, no, can you tell the web, but this is gonna, this is going to help. So you can only look at the headlines, the navigation menu, the menu at the top, the buttons, and the images? You can't read any of the text, don't look at any of the text. Does your website. Does your website still make sense? Can you still navigate through it? Does it still? Is it still obvious what you're offering to people? Right? If it's not try to make the you know, that's something that's going to need to be improved. Because if it doesn't make sense to you, it's not going to make sense to Google either, especially if you made it. I have seen websites that will you know, they try to be creative, which I love. I love trying to be creative and being different. But if the headline of a page is cutesy poo, and the button is Let's dance, Google's not going to know what that's about. So it has to make has to make

Meredith: 13:10

to square one. Yeah, that's the last one. There we go. Definitely always end with cutesy poo and Let's dance. Let's let's

Meredith's Husband: 13:21

hear that for the rest of the night. Okay, I'll see you later.

Meredith: 13:27

Let's wait.

Meredith's Husband: 13:30

If you're finding these episodes helpful, I created something that I think you're going to find even more help. It explains the SEO process similar to these episodes in a way that I hope is new for you, but it also puts them in order so that you know what to do first and second and third through the entire SEO process. And I hope saves you a lot of time by giving you an actionable step by step plan. It's called the SEO roadmap, and you can find it at Meritus husband.com/roadmap.