Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use

Meredith: 0:58

How are you doing?

Meredith's Husband: 0:59

I'm fantastic.

Meredith: 1:00

Fabulous. So good. Oh, it hurts.

Meredith's Husband: 1:08

Painful. I'm good. I'm doing content, content content today.

Meredith: 1:14

Content, building our content to have content,

Meredith's Husband: 1:18

healthy habits around content,

Meredith: 1:21

healthy habits. We're doing a whole bunch of healthy habits. Yeah,

Meredith's Husband: 1:25

this is healthy habits. Part Seven, part four.

Meredith: 1:29

Why not? Four? It's part four. It's healthy. It's a habit.

Meredith's Husband: 1:33

Yeah. Okay. So content content is Uber important. Where? And I will not lie. It's tricky. It's difficult. It's not easy to come up with ideas for content. That's what we're going to talk about today.

Meredith: 1:45

Oh, good. I feel like I I feel like I'm currently pulling on my own sleeves to create content,

Meredith's Husband: 1:53

isn't it? Yeah. Hopefully, I can't tell you what you should create. But what I'm going to share I hope will help you in how how you can go about it and how you can establish a process. Fantastic. Because what most of us do, myself included? Yes. Is what do you do? What do you do when you think about okay, I need to write a blog. What do you do?

Meredith: 2:15

Panic and procrastinate, and I clean everything else? Yeah, they'll do anything except for what I need to do. And if I'm being honest,

Meredith's Husband: 2:28

and I need to, you're probably waiting for inspiration to strike. Right? Yeah, that's a pretty common phenomenon. I think. Got myself. Yeah, that's dangerous. Not what do you think I'm going to ask you a question? Okay. This is always dangerous when I do this. Yes. Kind of rolling the dice looking of danger. Danger, and how can I appreciate this? Okay, me too. What do you what do you suppose David Bowie did? What was his process for for being created creating a new album? Oh, new album is going to do this? Wait, wait, does he wait for inspiration to strike?

Meredith: 3:04

No, what? Well, sometimes, but and sometimes, like for heroes, though, the words for heroes, they are all

Meredith's Husband: 3:12

about rolling the dice. They are all locked in. So did like 47

Meredith: 3:16

are all locked in a room. And then they went out and Tony Visconti saw this couple kissing and then boy, he's like, yes. But often what he did for inspiration is he would kind of write just like a poem or a bunch of words, and he didn't cut them up. And either put them in a hat or do something and mix them juggle, and then he put them together in a different way to inspire.

Meredith's Husband: 3:47

Okay, well, that's one that's kind of surprisingly unimpressive for how David Bowie created songs. But it's a process. It's a process, right?

Meredith: 3:59

David Bowie, created worked.

Meredith's Husband: 4:02

It worked. Yeah. But it's a process, right? He didn't just he didn't just sit he didn't procrastinate and clean his bedroom until he one day he had heroes in his head. No, there was some sort of process. He's like, Okay, I gotta write a song. This is what I do. And this is my process of how I write songs, they put words in the head, and then I pick them out and then I write a song. At one point, if that's the process, yes, that's when at

Meredith: 4:23

1.1 of the writers for The Simpsons, his way of writing episodes, rather than waiting for inspiration was sit down at the computer. No editing, no judgment, just write an episode. And it can be the worst episode ever. But then you've got an episode down, leave it go to bed and then come back and fix it.

Meredith's Husband: 4:51

It's a whole lot easier to fix something than it is to create something especially if you're trying to create something that's great from the start. Yeah, good luck with that.

Meredith: 5:00

And occasionally look occasionally Matt was written you know and well and heroes was written in one thing

Meredith's Husband: 5:08

occasionally. I would like to argue that that like when that happens, that's a result of like having a process Yeah, but we need a method right we Yes.

Meredith: 5:18

Our effort to our madness process. Yes, we do.

Meredith's Husband: 5:21

Now usually, I think for most of us, myself, and I think for you that usually comes in the form of notes taking notes, right? Oh, gosh, yes. So you are you're sleeping or you're not sleeping, but you You're laying in bed or you're taking a shower or you're walking down the street and you have an idea. Write it down in a note. And then what happens to that note? Well, God knows.

Meredith: 5:43

Yeah, that's a good question. I'm looking at probably 1000s of them right now a big pile.

Meredith's Husband: 5:48

So we, for me, I'm gonna tell you what I have done to overcome it in Evernote. Like a girl. Yes, yes. But I didn't even know how to do that. Like I've heard for years and years and years how great Evernote is, I never really knew how to use it. Like, okay, everybody's using Evernote, I tried to use it. I'm like, I don't, it doesn't help me, whatever. I've tried it probably a dozen times. recently. I read a book. And I have mentioned this book to you, me the book is building a second brain, or how to build a second. I'll link it below, around the place. Yes, it was for me, game changer. It goes through a process of how to use a note taking system like Evernote so that you can put it into practice and use it without it being extremely painful. So that you can keep notes and that you can you can know how to organize them. You know how to maintain them. You know how to come back to them? For me is fantastic. Yeah. And I'll tell you what else. For me. A book is kind of a big investment. Yeah. Not in terms of money.

Meredith: 7:00

No, timewise attention WISE.

Meredith's Husband: 7:03

WISE, like it takes hours. I listened to books. Me too. I learned better listening than I do reading. So I listened. But even that is like that several hours of listening. So it's a big commitment. What I did is I listened to this book first on something called Blinkist, which I also love, love your blankest. Yeah, Blinkist, if you haven't heard of it is as it's like CliffsNotes for audiobooks. It's like every, they take books, and they summarize them into 15 minutes. So first, I listened to this book I'll link to blink is below too. But it's just it's called Blinkist. So you can just look for Blinkist blankest, a listen to this book on I read an article. And the article was about how to do I don't know XYZ and I mentioned this book and a little bit about it. And I was like, Wow, that sounds really great. I put it on my blankest I listened on blankest I was like, That still sounds really great. I'm gonna buy the book and listen to the book. And I did and it was awesome. Do you

Meredith: 7:56

know that when I was a little girl, I thought that it was President Blinken. A blanket.

Meredith's Husband: 8:02

Oh, Blinken. Yes, it in Blinken. That sounds like a character in a play in the future. Okay, so why do we need content for SEO?

Meredith: 8:12

So keep things fresh for Google? And to show them that you're active? And alias?

Meredith's Husband: 8:19

Yes. Yeah. Oh, yeah. All of that is accurate. But I will say, I know blogging is painful. It's not easy. Yeah. You're probably sitting there thinking, oh, I need to schedule time I need to sit down. I need to blog. I need to do this. I need to do that. Can someone do it for me, please don't have somebody do it for you know, what you need to do? Yeah. And I also I kind of want to apologize for saying this. Because it's not going to be easy to hear dropping kids, you'd need to develop a habit, a system, a method for taking your ideas and nourishing them a little bit and turning them into blockchain. Now, whether the blog is like a written 18 paragraphs of text, or maybe it's a chart, or maybe it's a podcast, or maybe it's something else, whatever it is, that's going to be up to you. I can't tell you what that is going to be. But you're going to need some sort of creative method to get those ideas out of you and into your blog. Okay, what do you recommend? What I just told you? What we need is a system that is as painless as possible, so that we can capture ideas when we're out in the world. And we're doing our thing, whether that's taking photos actively or speaking with clients when an idea strikes us and we think oh, that could be good. My clients would be interested in it. We need a way to capture that idea. store it somewhere so that we can access it in a timely fashion when appropriate,

Meredith: 9:59

right. No more sifting through ripped pieces of paper?

Meredith's Husband: 10:03

Yes. In a pile. Okay, so the so the book, yeah, talks about how to do this. A like literally exactly what folders? You shouldn't write what you should put in those folders. Yeah. In fact, I have a folder for this episode. Oh, wow. I do this for these episodes. I do this for my own blog. I do it for client projects. I do it for your website. And that works really well. Great. You have you know, your first blog is if you have if you're not writing blogs. Yeah. And you need to book Yeah, was your first blog? I hate to break it to you, but it's gonna suck.

Meredith: 10:37

That's okay. That's okay. That's his first whatever.

Meredith's Husband: 10:40

You know what my first blog on Meritus husband was? Hi, we don't know what we're doing is hello world period, the end this cute as also the name of this the first episode is called shoes though, but it's something you gotta get something

Meredith: 10:55

Do you know what people should do? People should do? If people are inspired by this episode, let us know and send us a link to your blog. Yes,

Meredith's Husband: 11:05

just start a process, you gotta have a process. If you come up with 10 blogs in there copy, you don't need to publish them. Right? Wait till you have something that you're happy with. Yeah, you got to start the process. It's painful. I know. It's scary, I know. But if you can come up with a process where you can create blogs, it will be a game changer. Okay.

Meredith: 11:24

So my question is, I feel like you, you have provided us with the tools placed in a circle, it is our job to figure out which tools we are going to pick up and use for our personal process to make the logging a part of our lives and a habit somehow to as

Meredith's Husband: 11:50

painlessly as possible. I think my message is this, don't approach blogging or creating content for social media or whatever it is, as putting it in as this big to do on your list that you need to set aside a chunk of 10 hours and go do you need to find a way to implement that so that it doesn't take any extra time. So that you can do it as a byproduct of what you are normally doing.

Meredith: 12:16

How do you do that? Little by little, yeah, step by step. And

Meredith's Husband: 12:21

he said, and and the author of this book says multiple times throughout the book this like, no process is going to be perfect and complete, like the because we're not gonna you're not going to develop a method that is going to be perfect and always work. It's like by definition, that method, that method will not work, because it is too structured. You need something that's malleable, you need something that's going to change with you over time.

Meredith: 12:46

Right. I like that.

Meredith's Husband: 12:48

That's a good book.

Meredith: 12:48

That's a good book, the name of it one more time

Meredith's Husband: 12:51

building a second brain.

Meredith: 12:53

Alright, go folks. Oh, Lincoln, make sure you write that down and put it in a place. Oh my god, you can easily refer and COME BACK TO BAM basket.

Meredith's Husband: 13:05

All right. I hope that helps. By the way, if this episode makes sense to you, as you listen to this, it's because I did a shit ton of editing to it. If you're finding these episodes helpful, I created something that I think you're going to find even more helpful. It explains the SEO process similar to these episodes in a way that I hope is new for you, but it also puts them in order so that you know what to do first and second and third through the entire SEO process. And I hope saves you a lot of time by giving you an actionable step by step plan. It's called the SEO roadmap, and you can find it at Meritus husband.com/roadmap.