Meredith's Husband: 0:42

Hey, this is Meredith husband, I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use but I'm still witnessing it. Okay. Can we talk about SEO? Yes. Okay. So the last, I think, six episodes, we talked about all these healthy habits you could do for SEO, right? Indeed, a lot of information. I hope it's a lot of information. My fear is that it may be a little overwhelming, a whole lot more stuff to do. Yeah. So what I'm going to do today is kind of wrap it all up, suggest a not a schedule, so much, but a cadence to help avoid the frustration and overwhelm of this feeling that oh, my gosh, there's so much I need to do. Yeah. Welcome to my world. Okay, so, number, the first one, the first healthy habit we talked about was measurement. You remember how you can get actionable insights? Sure. Now, the problem that I see most of the time, the mistake that most people make, is they actually do this too often. Oh, really, especially with their rankings. They look at their rankings all the time. And they assume, Oh, my rankings went down today, it means I did something wrong, or they went up to date means I did something, right.

Meredith: 2:04

Like when you're in the gym, and you're like, my muscles are not getting big? No, well, they are getting bigger. They are they are

Meredith's Husband: 2:13

maybe a little I don't know, I've never had that feeling. But that's not something you want to do. And we've covered this in another episode. And I think we covered a little bit in the in the episode when we talked about measurement and gaining actionable insights. Don't look at your rankings daily. There's many reasons why you want to avoid that. But number one, it's going to just make you crazy, it's gonna make you frustrated, and you're gonna go nuts. So don't check your rankings every day or every week. Check them once a month. Oh, okay. Check them once a month. And also try not to look at the individual keyword rankings, look at your average keyword ranking. If you have the free plan with SEMrush. That'll be 10 keywords. Okay, those 10 keywords are going to have an average ranking, just watch that and watch the trend. Okay, and do it monthly, don't do it daily, or weekly or hourly. Same with Google Analytics, and Google Search Console. People don't do this as much. It's not as much fun. But don't look at your Google Analytics every day. Okay. I would say what I would do is I would say always look at the last previous month, the last calendar month. Okay. The last calendar. So if you so what I do is in the in the first half of every month, I log in and I look at what happened last month. And I compare that to the same month the year before. Okay. I don't compare monthly because there is some seasonality and you can't help that. Okay, we got that. So that was episode 63. Okay, measurement, gaining actionable insights. After 63 comes maintaining a healthy website. Now this is once once you have done your like initial SEO with SEMrush. This is pretty easy, because they're gonna send you an email every week. If you have a regular paid plan. I think it's every month if you have a free plan, and if the your website score goes down, it's going to tell you, then that's when you need to go log in and try to fix it. Yeah, yeah. If your score doesn't go down, you don't need to do anything. Episode 64. Now that was 64. Episode 65. well as improving your website quality, yes. Now the mistake that people make here is they don't do this often enough. Oh, this is something I would encourage you to do on at least a semi regular schedule. So you avoid the issue of having years go by doing nothing to improve your site, and then having a huge project of having to overhaul overhaul the whole thing. Okay, so what would that mean? How many times was with us? So how many times? So what I'll talk what frequently? Yeah, I'll tell you what I do. And it depends on, you know, how active you are on your website, how big your website is, but you want to, you want to just find some sort of rhythm that's good for you. If you have a really small site, you won't need to do this very often. But what I do is I try to set aside 15 minutes daily, and just look at my website as a user. And when I noticed that something just doesn't feel right. I just make a note. And then the next week or the next day or whatever would that 50 minutes then I have a I'm developing a list of things I can go in and improve. Now 15 minutes a day doesn't always happen. In fact, it probably rarely happens. But what does happen is usually when I do sit down and do the 15 minutes, I end up spending more than 15 minutes I'll spend 30 minutes or so whether you have ever you want to approach this, it could be 50 minutes a day, it could be an hour a week, you could sit down and do three hours, once a month, whatever it is, I would say, you probably want to think about spending somewhere between an hour per week, and an hour per month. Oh, okay. So an hour per week would be like four hours a month, that would be like an afternoon, one afternoon a week, that's the high end, I don't think you're gonna need to spend more than unless you have a really active site. And on the lower end, I would say try to spend like an hour a month, or you know, just sit down with a cup of tea or coffee, or tea or hot chocolate, and then just look at new spend a half hour. Okay, Episode 66 was about blogging. 66. And the mistake that people make here is that they make a really big deal of this, of what of blogging, people have, I feel like people and I do this too. I feel like people in their minds have this big mountain called blogging, and it's this huge undertaking that I gotta do. And I gotta set aside six hours at a time. Yeah. So what I would encourage is to at least think about this daily. Because what you want to do is you want to make your blogging, a byproduct of whatever it is you're doing during the day. So the stuff that you're normally doing, you want to find a way to take something out of that, and convert it into a book, you don't want to have this blog, you don't want to have blogging be this huge extra thing that you need to do. You so every day, if you're just starting this, I would say just take 60 seconds a day. And at the end of the day, or maybe in the morning and think about what you did yesterday, think about what did I do during the day that my clients or my colleagues or people in my industry might either find helpful if they were to know, or just entertaining? Snuggling down the floor? Yeah. And sometimes Yeah. If you if you are a pet photographer, and you have cute dog snuggling on the floor. Yeah, that's cute. People love cute things. People also might like to see oh, how do you what is your editing process? Or they might like to see what goes into making an album or they might like to see. I don't know your office. They probably don't know your office. No, no, no, they do. That's a big no, no. Yeah. And if you're already, if you're already blogging, then you don't need to do the 62nd. Good for you if you're old. Yeah, it's super. Yeah, nice job. Hats off. Chapeau chapeau. Shampoo, whatever that means. It means

Meredith: 8:05

hat and French. It means I tip my hat to you. I lift my head.

Meredith's Husband: 8:10

Good for you. Episode 67 was about Lincoln. Yes, it was. So Lincoln is a little different. You're not I don't have any recommendation terms of like a daily schedule. But what I would recommend is after you have a project, so like a shoot after your shoot is finished. And this works, like I said during the episode 67 It works especially well for wedding photographers, not so much for others. But we'll get into that in a second. Just think about after photographers, event photographers work. Yeah, super. Just think about who did you work with? Who was on that project? If you are a wedding photographer, were there caterers, florists, DJs, your event photographer? Was there a venue? Think about partners who you might exchange links with? So this would be let's say, you're an event photographer, and you go photograph an event? Could you just while you're there doing the event? Can you take snap some extra photos that make the event space look good? Right? Obviously, you probably wouldn't put people's faces in it. Because the idea is, then you could give these photos to the event. So the venue, yeah, if they're good photos, probably going to put them online, I actually have some event venues as clients, and they do this all the time. So how often do you would you say that we need to do this the link. So this is again, this is not I don't have a schedule, like once a month or once a week or whatever. But after every project act after every time you have some sort of engagement with other professionals do this and just think, hey, is there something I can do? And then listen to this episode? And how to do that. Episode 67. Remember, we talked about either make people look good or make their lives easier? Yes, I do remember that. That's very, very good knowledge. And if you are not a wedding photographer, or an event photographer, if you're like yourself, a lot of times your shoots don't involve any other professionals, you just go straight to a client's house and you photograph them. In that case, this that probably won't work. But what you can do, what you do is volunteer somewhere and take some photos and give them your photos. You do this for animal shelters. You've done this for children's organizations. Try to pick something that's related to your industry that's going to make that link even better. And hopefully that's not going to cost you a lot of time and like i know you enjoy doing that. That's why you do what you do. It's not like a huge painful thing to go out and photograph some That's No. Okay, so, you want to recap, you want a quick recap of the recap, we're going to recap the recap. So, so if you have a really short memory, you can just remember this final 60 seconds, maybe 120 seconds. Okay, number one measurement, do it once a month. Yep, your rankings and your Google Analytics no more than once a month. To healthy website, whenever SEMrush sends you an email and it says your score has dropped. Spent some time in the next few weeks to fix it. That's it. Number three, the quality of your website between an hour per week and an hour per month. Yes, it's kind of what I would shoot for. Yeah. Number four blogging. If you're not doing it already, start to try to think about it daily and how it can be a byproduct. Daily. 60 seconds daily.

Meredith: 11:20

Link building all the time, after every shoot

Meredith's Husband: 11:23

after each session. Yeah, before you archive your images so that you have them so that you can send them out and can give them to people. It's fresh on with this. Just put this into your workflow. Yeah, if you do those things, you're gonna be in really good shape.

Meredith: 11:38

Yes. fit as a fiddle.

Meredith's Husband: 11:42

Oh, I wish I knew how to end the podcast.

Meredith: 11:45

Maybe Google it.

Meredith's Husband: 11:48

God damn, I'm awesome. I wish I was I am recording. Great. That's perfect. If you're finding these episodes helpful, I created something that I think you're going to find even more helpful. It explains the SEO process similar to these episodes in a way that I hope is new for you. But it also puts them in order so that you know what to do first and second and third through the entire SEO process. And I hope saves you a lot of time by giving you an actionable step by step plan. It's called the SEO roadmap, and you can find it at Meredith husband.com/roadmap