Meredith's Husband: 0:33

Hey, this is Meredith's husband. I've got some SEO advice for you, but I'm going to keep it really simple, so that you can understand it, so it makes sense, and most importantly, so you can actually use it. Oh,

Meredith: 0:58

ground control to Major Tom. What it says? Ground control to Major Tom, come in, Major Tom, hello,

Meredith's Husband: 1:07

Major Tom. That's not what Major Tom sounded like. Major Tom was like a smooth talking criminal. I don't know what that means. Let's talk about process.

Meredith: 1:20

Let's talk about process, see, let's talk about you

Meredith's Husband: 1:25

and me. Okay, I'm gonna define painful. Okay, painful to me is the process of trying to create something from scratch without any clear directions or objectives or intentions, yeah, and that's what most I think that's what most people how they approach blogging. I

Meredith: 1:43

kind of think most people approach blogging as this is something I need to do to engage my audience. Yeah, and have Google like me so I can be easily findable.

Meredith's Husband: 1:56

Yeah, I think that's true. And I think the most important part of that sentence is the beginning I need to do. Yeah, I

Meredith: 2:03

should.

Meredith's Husband: 2:05

I'm gonna, I'm gonna use myself as like, I can't speak for everyone, but I'm gonna use myself. I know it's pretty shocking. I'm gonna use myself as an example, okay? I think it's, I think it's going to resonate with a few people. Okay, okay, so I've been working in SEO for years, right? I used to do SEO for, like, small businesses. I used to be their consultant and do their SEO forum. Yes, I knew that. Hell. Hey, I need a blog. I need to blog myself, right? Yes. So here's what, here's what I did every few years. I'd get really excited. I'd be like, Yep, I need to do this. I'm going to do this. I would sit down. I'd write a blog this month. I would write a blog the next month, or maybe every two weeks. I would do two to three blogs, and then I would do nothing for three years.

Meredith: 2:51

Yeah, I think that may resonate with some, because the process was painful, painful. It's like posting to Instagram could

Meredith's Husband: 3:00

be, I think the same approach would probably help with Instagram, but I'm, yeah, I'm not gonna, we're not talking about, I'm not gonna talk about Instagram, but the same, the same approach, yeah, I think is probably good for, probably good for all areas of business, but specifically and how it relates to blogging, creating content. So for me, the process was painful, yeah? And so I would go in burst. I'd be like, I'm gonna do this. I would buckle down do two to three blog posts, and then nothing for five years, not, not impressive, yeah. Then during identifiable, yeah, that's the portion I think that most people will identify with, yeah. Then covid happened. Do you remember one of the things I did during covid Was I started creating those videos? Yeah, I do. I do. That's one of the, one of the ways I passed the time when we were indoors with nothing else to do. I just started experimenting. Yeah, I just started experimenting. I started talking about SEO into a microphone and literally just doing SEO on my screen and recording it without any real objective, as I was really just experimenting. Yeah. Now those videos were pretty terrible. I'll be honest. They were awful. They sounded terrible. They were sounded terrible. You were sneezing or coughing in the background, there were dogs barking. Right in the middle, there'd be like, Hey, baby, they weren't great. They weren't great. They did not start off being great. But you know what? It led one way or another to this, to be honest, like, this is part of my blog. Now this podcast, I enjoy this. This is a process I like. I mean, I get to talk about SEO. You. My wife listens to me talk about SEO because she has pretends to be interested, laughs at my jokes and agrees with pretty much everything I say. I've created my own little fantasy world here I would live inside this podcast if I could. Now, my point is that I found a process that I liked. Now this is not my entire blog. I have other other portions of my of my blog also, but my point is, don't get stuck. Don't get caught. Trying thinking that your blog needs to be great. Oh my gosh, I'm gonna run. I'm gonna I'm gonna rhyme. Okay, doesn't need to be great right out of the gate. That's cringe worthy. I'm sorry. So cringy, instead, experiment and find a process that you like, and when you find. Process that you like, then you're gonna start making it better. Yeah,

Meredith: 5:39

cue the dogs barking.

Meredith's Husband: 5:41

Cue the dogs barking.

Meredith: 5:42

And there it is. Some things never it does sound better. It does sound a lot better. And

Meredith's Husband: 5:48

I still do that other portion of the blog. I mentioned doing a screen share. I still do that, and I enjoy that also. What's that? This? That's the port. That's honestly the portion of the blog that delivers my organic traffic. When you're doing your blog, there's going to be pieces, I think, that, or most often, there's gonna be pieces that are like, really good, and draw your traffic like, that's my those are my screen share tutorials. They get a lot of traffic. It's great this blog. I'm sorry, this podcast is the other portion of my blog. This is what I would I'm gonna say something, and then I'm gonna give it a caveat. This is what I would call, what I consider the filler portion of the blog. I don't mean filler in that. It's not quality. I mean, it's filler in that I can consistently produce it, like, sometimes, sometimes I'm really busy. I can't do screen shares, I can't come up, I can't do something that is really going to be, like, high quality, how to do this XYZ, right? But in those cases, then I still have the blog, the podcast could go. I still have the podcast coming out every week, so I still have that activity. Yeah, I

Meredith: 6:57

don't think the word is filler. I don't think the word filler is right. Yeah,

Meredith's Husband: 7:01

probably not. I'll have to come up with a dip content consistency. It's, it's, it's the consistent portion and there. And so that I was saying, I get the question a lot, how often do I need to blog? There is some benefit to posting consistently, and that's this port. That's the that's the podcast for me. It's the consistency.

Meredith: 7:21

When you say, when you say, there is some benefit to blogging consistently. Yes, that is, means that Google likes it.

Meredith's Husband: 7:31

Yes, if you are, if you are, if you are producing fresh content every week. Google is going to establish a rhythm of coming back to check your site every week. If you're producing content like I used to do two months in a row every four years, Google's not. Google is going to say, You know what, we probably don't need to visit this site very often, right? Because and a site that Google visits more often is more likely to have to show up more in their rankings. Fair enough. Fair enough. So there is some so this the podcast, is the consistency portion of my blog.

Meredith: 8:10

Kind of the ingredients to a delicious cake, kind of you make every week? Yeah, kind of tastes a little different, but it's still a cake. So

Meredith's Husband: 8:20

although I can't tell you what your process should be or could be or might be, I will tell you that you need a process. You need to find something you enjoy doing. Don't be afraid to experiment. Don't think that it needs to be great right out of the gate, perfect. You know, there was a quote by Zig Ziglar. Have you ever named? Heard the name Zig Ziglar? He was an author, like a motivational speaker. He was a salesman, because that was his profession. I think he wrote a book, and then he became a motivational speaker. He said something that has always resonated with me. He said, You don't need to be great to start, but you need to start to be great. Hey, that's nice, yeah, isn't it? Yes, really like you need to start. You do need so don't be afraid to start. Experiment. And you know what? Give yourself the freedom, like of thinking, Oh, these first couple blogs I'm going to create, or whatever I'm going to do, I'm done. Just going to delete it in a month. It's just a learning experience. So

Meredith: 9:16

because you know what, it's all learning experience.

Meredith's Husband: 9:19

Yeah, it is all experience. So remember that? Remember Zig Ziglar? You don't need to be great to start, but you need to start to be great. And then next week, we're going to talk about where you can begin your process. Okay, exactly what you can do to help sort of Rev your engines. That sounds corny, but it does, but that's what, that's what I'm gonna do.

Meredith: 9:42

So it's about gonna start the blunder cake. Hey, thank you so much for listening. We really hope that you find this helpful and useful, and if you do what you could do for us as a thanks would be to drum roll, please, yes. Leave a review. Yes, everybody says it, I know, but it really does make a difference. Take three seconds, leave as many stars. Say something really nice about what you like about the podcast, and maybe why other people would like it. It would mean the world to us, especially my husband, that better. All right, I'm gonna try one where I'm not gonna be charming. I'm.