Meredith's Husband: 0:33

Hey, this is Meredith's husband. I've got some SEO advice for you, but I'm going to keep it really simple, so that you can understand it, so it makes sense, and most importantly, so you can actually use it.

Meredith: 0:58

I'm ready.

Meredith's Husband: 0:58

I'm ready.

Meredith: 0:59

No guy, let's talk.

Meredith's Husband: 1:01

Let's talk about blogs. Let's

Meredith: 1:02

talk about blogs.

Meredith's Husband: 1:04

And creating blogs. What do we want to do?

Meredith: 1:07

We want to create a authentic, authentic thing that's true, people, resource, resource? Yes,

Meredith's Husband: 1:16

that's it. That is true. If we want to drill down more specifically, we want, we want a few different things. We want something that's going to be a resource for our users. Yes, we want something that Google is going to like well, because Google is going to connect our blog with those users. And we want something that is easy for us. We don't want some we don't want a painful process. We talked last week about having a process you enjoy. It would be nice if it were also relatively easy. That would be nice. Oh, so I'm gonna talk about a method today that accomplishes those three goals. Yeah, pretty much in one step and is pretty easy. Also take me to your leader. It's called Google Search Console. This always surprises me if I say to you the term Google has something called Google Search Console. Yeah, would you think that's a good idea to use that for your search engine optimization?

Meredith: 2:15

No,

Meredith's Husband: 2:16

it's Google search. It's a console for Google Search Console

Meredith: 2:20

is, I just think consulate anyway, like an international console? No,

Meredith's Husband: 2:24

it's a console. Like a like a control panel, it's a console. Thank you, Major Tom I'm always surprised at how few people use Google Search Console. They're trying to do it, they're trying to do SEO, they're trying to do Google search, and they don't use Google Search Console. Maybe

Meredith: 2:43

they don't know about it. Well, I'm

Meredith's Husband: 2:45

here to tell you about it. Thank you. Google Search Console is going to give us those that information that we're looking for. Really it's it's going to tell us what Google is liking. It's going to tell us what our users are liking, and it's going to do it for us. So for us, it's easy, wow. So if you don't have a Google Search Console account, I highly recommend you get one, and you just go to Google and you can put in I That's literally how I get there. I think the URL is search.google.com, but I literally go to Google and I just type, start typing in Google Search Console, then click the first one. That's how I get there. That'll get you there. Okay, now, if you have one of those accounts, great. Good for you. This is how are they free? They are free. Yes, everything from Yeah, stuff from Google, like this is free. Thanks. Okay, so if you have a Google Search Console account, good for you. Yeah, let's go to your Google Search Console and log in. Okay, because it's free. It is free. Once you log in, there's going to be you're going to want to get to the part that they call the search performance. Couple different ways to get there. There's something in the left hand navigation, I believe it's called the link. Is called Search, and it's right underneath performance. Or there's also a big graph right in the middle of the page. After you log in, and you can click See full report, that's where you need to go, Okay, now, once you get there, what you're looking for is blogs that are already getting impressions, okay, meaning they're already being displayed in Google search results. So we know that Google likes them if they're the ones that are being displayed, displayed

Meredith: 4:18

any just overall in Google. And yes,

Meredith's Husband: 4:21

Google will include impressions for websites that show up in the 92nd spot, so they don't have to be on page one. Okay, so you

Meredith: 4:30

know what I want to say, no doing impression. Oh, right. Okay, done. Thank you. We've had to get it out.

Meredith's Husband: 4:40

Okay, thank you. So those are not the impressions we're looking for, but impressions are our goal. Here. We want to find stuff that is getting, already getting impressions of Google, so that we can kind of go with the flow. We can. We're not fighting against Google trying to get something new into the rankings with the current yes, we're building what's already there now. That includes blogs that are getting impressions on page one. It includes blogs that are getting impressions they might be on page two or page three, or blogs that used to be on page one and they're going down, they're sliding, they're declining over time. So there's some filters you can use to help identify those blocks. Okay, how? Okay. When you are looking at this after you've clicked full report to look at performance, there's going to be four colored boxes up at the top. One is one is clicks, one is impressions, one is click through rate, and one is. Is average position. You can uncheck all of them. We're just looking at impressions. Okay, that's our goal. We just want to focus on impressions. Focus then in addition to those, there are some not colored boxes, but some filters, okay, will allow you to change the date that you're looking at. So you the default you're probably looking at, like the last 30 days or something. Okay, expand that and look at at least six months. Oh, I look at 12 months. Look at six, six to 12 months, because we want more than just the last month or two.

Meredith: 6:02

We want an overall gulls eye view, a gull's

Meredith's Husband: 6:06

eye view, okay, yeah, the other things, the other filters that are available there that you want to use are the page you can look for specific pages and you can look for queries, queries being the keywords, queries, queries, Google the official term, the official term for a keyword is a search query.

Meredith: 6:30

How do you spell that? Q, U,

Meredith's Husband: 6:32

E, R, I, E, S,

Meredith: 6:35

query.

Meredith's Husband: 6:36

I'm just telling you how it's spelled. I don't know how to say it. I

Meredith: 6:39

think it's query listener. Well, you tell me what you think it is. He's going to continue probably to say query.

Meredith's Husband: 6:47

I think it's query, query, a search. Query, query, query, query. So anyway, use those filters, and we want to find blogs that have impressions, remember, even if they are declining, yeah. And we want to know what query, what keyword is leading to those blocks. So the objective here is to come out with one to two blogs, yeah, that we are have identified that we think we want to improve, yes, and the keywords leading to those blocks, okay, we're going to take that information. You can find that in the Google Search Console. Yes, you can with those filters, with the filters, yeah, you can use the page and the Query Filters. Okay. Now I can't show you exactly how to do it, because you can't see my podcast. Yeah, if you'd like to some sort of demo, I should probably I could create one if you'd like, if you'd like to see a demo, I'll do a blog post and I'll do a demo post about that.

Meredith: 7:42

I think that that's helpful for everybody. So we're

Meredith's Husband: 7:45

going to be taking one to two blog posts and the keywords that lead to those blog posts into next week. We're going to tell you how we can actually improve those blogs and hopefully build those impressions. Now, something you might find when you are looking at this, you might see that you have more than one blog ranking for a keyword, oh, or having getting impressions for a keyword. This is pretty, pretty common, especially if you have blogs that are very similar. If you have blogs that are really about the same thing, and you just put them out there to, you know, appeal to Google and be consistent and target your keywords. There's a very good chance you may see something like this. So it's not uncommon, but we want to get away from it, right? Because with that, when that happens, you're competing against yourself, right? Like it's keyword cannibalization, and you get two for different films. Yes, I hate spread out your Oscar performances over a year. Yes, note to self. Okay, so when you see that, you want to know which one is getting more impressions. Okay, and go with that one. That's the one that you're probably going to go with, yes, but you should also check in SEMrush to see if one of those blogs that's competing against each other for the same keyword. We want to see, does one of those blogs have any links coming from other websites? If one of them does and one of them doesn't, you want to keep the one that does have the Okay, does that make sense? Yes,

Meredith: 9:18

more valuable. And you don't want somebody on some other link to click and have an opportunity to get to you, and you lose that

Meredith's Husband: 9:26

well, yes. And also there is SEO value in that link, and if you get rid of that blog post, you're losing that value. So that's, in that case, that's the blog you want to keep. Got it. Once you know which blog you want to keep, you want to do R and R you want to remove and redirect. Oh, so you remove the blog that you that doesn't have the inbound links, or that doesn't have as many impressions, you remove it. You delete it. Okay, or if you want to, or if you want to, don't delete the blogs, but, but this, remember, this is the one that does not have the links. Okay, we're keeping the one that does have cleaning and this is why we're doing R and R, that's the first R, remove and then redirect. You delete the blog, and then you redirect a 301 redirect to the other block the one that does have the links. You have to look up how to look up how to do 301, redirects. It's different for Squarespace and Wordpress and Wix and all. It's different for all these but you need to do that. Okay, you need to do that. Okay, remember that step is just if you have two different blogs that are getting impressions for the same keyword, correct, if you don't have that situation, you won't need to do. That. But this is a very common situation, which is why I mentioned it, because a lot of people listening will they might find that it's a good chance. But aside from that, now you have your one to two blogs, and the keywords that are going to lead to those blogs, tune in next week. Oh, and I'll tell you how we can improve those blogs and get more impressions. Well,

Meredith: 10:54

fantastic. I'm going to sit by my device till next week. No,

Meredith's Husband: 11:00

you don't need to do that, but do tune in again.

Meredith: 11:04

Thank you. Bye. Hey. Thank you so much for listening. We really hope that you find this helpful and useful, and if you do what you could do for us as a thanks would be to drum roll, please, yes. Leave a review. Yes, everybody says it, I know, but it really does make a difference. Take three seconds, leave as many stars. Say something really nice about what you like, about the podcast, and maybe why other people would like it. It would mean the world to us, especially my husband, that better, all right, I'm gonna try one where I'm not gonna be charming. I'm.