Impact of AI on SEO Optimization

Meredith's husband 0:33

I'm going to talk about a question that I get , or have gotten , or will be getting , am getting and will be answering . I How is AI changing SEO ? How will AI see Buster as something ? You're saying , oh , these are the questions you're getting . These are kind of variations of the same question . What should I do with my website to optimize for AI is essentially the question that I'm getting Buster's excited .

Meredith's husband 1:00

Yeah , marcel Marcel's playing with his squeaky ball . Yeah , buster doesn't understand SEO much . Buster barely understands anything , and it's a good question . I've been getting this for quite a while , at first from my kind of I would call them forward-thinking clients , but I've been getting it more and more . That's a good question .

Meredith's husband 1:22

The answer , kind of unfortunately , is that nobody really knows . No , because it changes every day it changes and the big thing , like one of the things that kind of it's surprising to me about AI is nobody understands how it works . About AI is nobody understands how it works , like even the people who create it , like the engineers at OpenAI and the engineers at Google in control of Gemini . If you ask them , how does it work , like , how does AI work ? They can't really explain it . They don't really know themselves . They kind of from . What I do understand is they create a network of what they call nodes , and information is just passed through those nodes , nodes , nodes . They know I don't know , nodes know , but it's very confusing , so nobody really understands exactly how AI works . That's reassuring , and so nobody really knows exactly , isn't it ? Yeah , nobody really knows exactly how it's going to affect the world and , within that , seo and Google search results , things like that .

Meredith's husband 2:23

However , a couple of things are pretty obvious at this point . Yes , I'm going to talk about them today . Oh , fantastic , one of which we've already mentioned a little bit , which I'll go into , and another has to do more specifically with keywords . Oh , and how you can approach keywords . Hey , that's hands-on information . It is I hope it is Things we can do .

Meredith's husband 2:45

The first , which I had mentioned a few episodes ago , is that content creators , in a lot of cases , are going to get less traffic to their site because there's more and more information that's going to be displayed right in Google . The AI summaries , things like this , are going to be presented to people in Google . You don't actually have to go to websites to get a lot of information , right , but isn't anybody who has a website , technically a content creator . Well , yes , do you know what I'm saying ? Yeah , what I mean by content creator is the people who create affiliates , influencer are content creators . But what I'm thinking of in this case I'm talking about affiliates , affiliate websites , affiliate blogs and within there . Yes , they might also create content for things like YouTube , instagram , tiktok , facebook , et cetera . Those kind of sit outside of SEO Like TikTok and Instagram and Facebook , are kind of outside of SEO because they don't have a lot to do with Google in this case and what we're talking about . So those sorts of influence who knows how or when they will be affected by this ? But for people or companies creating , let's say , blog content , they may very well see a decline in traffic to their website , and Google has already acknowledged this . Google has even the CEO of Google during a talk at some point , said he empathizes with people who have lost traffic and he kind of sort of apologized .

Meredith's husband 4:11

But we talked about this , remember , in reference to the number of affiliate sites , and I have been frustrated with Google results for a long time because they are just littered with affiliate sites . If you do a search , it's just website after website , website , and there's all affiliates . They're all recommending the same stuff . Now , some of those sites are great Like . Some of them are really good and useful , like I like the website called pack hacker . It's an Pack , but it's I love it . It reviews travel accessories . Oh yeah , that's a nice niche . It's great . I mean , yes , I love it . I love their YouTube channel . Their YouTube channel links into their blog . They do all kinds of really in-depth reviews about bags . Anytime I need any sort of travel accessory , especially a bag Pack P-A-C-K Pack Hacker . Okay , that's an example of an affiliate site that I really like .

Meredith's husband 5:01

There's also lots of affiliate sites that are just pumping out the bare minimum to try to get SEO traffic and they're only recommending things because they get a commission on them and I think the website is really overcrowded with that type of information AI . One impact that it's again already having is it's going to be sending less traffic to those sites . So those companies , those people , they're going to need to adjust , right , but that's fine with me . Yeah , no kidding . Yeah , those people , they're fucked , but they'll find a way . They have their own podcast . Another way that I think this is going to influence SEO and this is not a new trend going to influence SEO and this is not a new trend . This trend has been happening , but I think AI is greatly going to expedite .

Meredith's husband 5:46

It is the focus on specific keywords . Now , this is kind of a double-edged sword , this topic , because keywords are still important , because people use words . When they go to Google and they do a search , right , they type words into that's their query . Yeah , actually , google does not call them keywords anymore , they call them queries , because they're often longer questions or are spoken into people's phones or whatever . It's no longer the types of searches that we used to do , like putting a string of two words together and if that doesn't get the results we want , putting another word on the end . It's yeah , search has well past that . So the point is that AI is going to understand language a whole lot better and you don't need to worry quite so much about the exact specific keyword you use , because that's a question I get often also especially from small business owners . It's like , well , what words should I use ? Right , right , right , right , and that's that is important .

Meredith's husband 6:43

But remember the example we talked about , I don't know a few episodes ago , if you came across a page and you open up the page and there were headings like best man , rehearsal dinner , groomsmen , first dance . You're going to know that page is about weddings , but I never used the term weddings , right ? You know , like Google is the same way . Again , this is not a new trend , but AI is really going to take that to the next level , so you don't need to approach keywords with such a specific focus . Now , I say that's a double edged sword , because you still want to do keyword research , right ? But I think the biggest reason to do keyword research is to figure out what are people looking for , what are the topics , what are what do people want to know , so that you can create something to answer those questions , not exactly to put those specific keywords on your pages . Does that make sense ? Yeah , yeah , so you kind of want to get .

Meredith's husband 7:35

So , let's say , you're doing a blog and you want to figure out how people are searching for a topic and there's a couple of popular ways that people phrase a question , okay , and they're a little different . So you're thinking to yourself , well , which one should I use ? Well , which keyword shall I use ? Yeah , which phrasing should I use ? Exactly ? Which phrasing is going to get me more traffic ? So AI is going to take this , it's going to understand the question . So , even if you're answering the question , even if you don't use the exact phrasing of either one of those questions , it's going to understand what you're talking about . Wow , so my point ? Yeah , what is my point ? I don't know what your point is . So my point is that you don't want to put quite so much energy on picking and choosing the exact keywords for your site . You do want to figure out what people are searching for , right ? The exact phrasing is probably less important than you think . So here's kind of how I would go about it .

Meredith's husband 8:35

If you're trying to write a , if you want to optimize your page for children's photography , that's when you want to come up . Let's just say and you sit down and you write all about children's photography . You never actually probably need to use the term children's photography for Google to understand what that page is about . It's going to understand . The reason you want to use the term children's photography mainly is because that's what the person typed in , right ? That's what I would think . Boom , here's what you just searched . It's right here , I've got the answer . It's not necessarily because Google needs to see the words children's photography over and over and over on your page , right ? So are you saying ? So what are you saying

SEO Keyword Strategy for User Experience

Meredith's husband 9:14

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Meredith's husband 9:15

What I'm saying is that when you go to put your keywords on your pages , yeah , yeah , you're not doing it for Google , you're doing it for the user . You're doing it for the person who searched for children's photography . You want it to be super obvious in your like , for example , in your title tag , before they click on your site Children's photography . That's where your keyword goes . It's for the user , it's not necessarily for Google . When somebody gets to your page , a great SEO heading for that page would be children's photography . Again , you're telling the user , you're reinforcing the user very , very quickly , that they're in the right place , that this is what they were looking for , right ? It's not . You're not doing this for Google . That's a big misconception , right ? Is that ? People are what do I need to do for Google ? Google gets it . Yes , so yeah , and , like I said , this trend has been happening . You don't ? We haven't really needed to focus that heavily on the exact keywords for a while , but AI has taken us to a whole another level very quickly , right , because they know the language surrounding it . Yeah , anyway , but I think right now , that's for most small business owners . That's kind of the big Takeaway , the big takeaway in terms of AI . That's how to best prepare your site .

Meredith's husband 10:23

Definitely don't feel the need to talk about children's photography in your blog , right ? If your blog focuses on parents and things to do with your two-year-old , or you know resourceful information for parents , let's say Mm-hmm , and on your website you talk about photography , google already knows what's going on there , right ? So your blogs don't have to be . Do not write If you're looking for children's photography . Let me show you an example of a recent shoot of children's photography . Don't write 52 blogs about children's photography .