Meredith's Husband | SEO for People Who Don't Like SEO

SEO Fundamentals part 2 (Squarespace)

A professional photographer and her SEO husband Episode 147

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0:00 | 9:42

In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it’s not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace users avoid common pitfalls and make more strategic platform decisions.

Timestamps

[0:24] Sexy Voice and Intro
 [0:44] Who This Episode Is For
 [1:24] Core Issue with Squarespace: SEO Limitations
 [2:05] Squarespace Is Easy—but Not Built for Growth
 [3:30] Lessons Learned from Using Squarespace
 [4:04] Introducing the Squarespace Fundamentals Mini-Course
 [4:44] Wix as a Surprising SEO-Friendly Alternative
 [5:45] Why Google’s Praise of Wix Matters
 [6:13] Comparing Squarespace and Wix for Beginners
 [7:48] How to Access the Mini-Course for Free

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Sexy Voice Introduction

Meredith's husband

I've got to break out the sexy voice for this one .

Meredith

Yeah , it's great .

Meredith's husband

Actually I don't know how sexy it is , it doesn't feel sexy . Unfortunately it comes with a sore throat and a cough and the sniffles .

Meredith

Yeah .

Meredith's husband

But here it goes anyway . Yeah , we're going to talk about Squarespace today .

Meredith

Oh , I'm very , very excited about it .

Meredith's husband

Meredith's face just became a droopy mess . So this episode is going to be for anybody who is already on Squarespace , using Squarespace , and anybody who's thinking about using Squarespace , or either a website for the first time or changing to Squarespace . I've got some good stuff for you

Is Squarespace Right For You?

Meredith's husband

today .

Meredith

That was my next question .

Meredith's husband

If you have nothing to do with Squarespace . If you have nothing to do with Squarespace , you don't plan on using Squarespace , then there's not going to be a whole lot beneficial for you here .

Meredith

Except jokes .

Meredith's husband

Other than listening to my sexy voice .

Meredith

Which I gotta say as the wife I like it .

Meredith's husband

Okay , so Squarespace ? So I do not like Squarespace for a one major reason it is not good for SEO .

Meredith

Yeah , that's what I think we've learned that .

Meredith's husband

Yeah , and I've , I mean it's better than it used to be . But I have always told people , if people come to me as a consultant and are considering or planning or have a website on Squarespace , the first thing I say is that is a long-term business solution .

Squarespace Limitations and SEO Issues

Meredith's husband

It is just not a business solution . Now , what I do like about it is that it's super easy , Like it is by far easier to create a website on Squarespace than any other platform I know of .

Meredith's husband

I think of it kind of like Legos , like anybody can play with Legos , like it's easy to play with Legos and you can build a house with Legos , but would you really want to live in that house , or would you want to live in a house made of , like you know , house stuff ?

Meredith

Wood , wood , glass Same . Thing .

Meredith's husband

Same thing , and if yeah , so if you're just looking to start , to get started , then it's an okay solution , that's what I did . But in your future plan that you're going to migrate at some point .

Meredith

Yeah , yeah , because we didn't . We use my site also as kind of an .

Meredith's husband

Your site actually is right now on Squarespace . Yeah , and we did that because I wanted to design my own . You , yes , yeah , and we did that because I wanted to design my own .

Meredith

You yes , because you got tired of saying here I worked , I spent months and months on it . What do you think about it ?

Meredith's husband

I remember . I remember the phrase yeah , I hate it . Yeah , I remember the phrase I hate it Hearing that one a lot . But . But in my , in my own defense , I have to say you got a lot of clients through it , right ?

Meredith's husband

yeah even if you didn't like it . But anyway . So I digress , so I go back . So we decided yeah , you're going to design , you want to control the aesthetic of your own site . Fair enough , you know . So let's use Squarespace . A whole lot easier for you to do that than it would be on WordPress or ShowIt or Wix , or anything else literally Right .

Meredith's husband

Now since then since you have done that , unfortunately I have learned the fundamentals of Squarespace . I know a lot about Squarespace . Now I know where a lot of the shortcomings are and a lot of the things I learned very much the hard way . Only looking back , or months after the fact , I discovered that something really bad and really basic is happening . I'm like oh shit , that is like fundamental . If I make those mistakes , most likely other people are making those

Wix as a Powerful Alternative

Meredith's husband

mistakes also .

Meredith's husband

So what I have done is I created a fundamentals course , a little mini course . I won't call it a course , it's like a series of things . If you are thinking about putting a site on Squarespace , or you already have a site on Squarespace , there's a few things that you really got to do , you really have to do , and they might not . There's a chance that it might not be problems for you , right , like I don't know , but there's , I think , a good chance that they will be issues Okay . So I will say , if you are thinking about , if you are considering Squarespace , because it's easy something else I would recommend you consider is Wix . Oh , I love that . Now , wix used to be terrible .

Meredith's husband

They were so much worse than Squarespace . Wix has been completely revamped in the last couple years and I only became aware of it on two different occasions . Number one , a colleague of mine super smart guy really knows his stuff told me how much better Wix was .

Meredith

And .

Meredith's husband

I was like , okay , that's it . I didn't really believe him , but I'm like that's interesting if he really thinks that . And then Google , google , they didn't recommend , but they kind of praised Wix for the stuff they were doing , which is very rare . I've never heard Google praise another company , really especially like a website builder , things like that . They usually don't mention anything by name , they don't want to give recommendations , they don't want to go on record as saying yes or no , anything like that . But somebody at Google , a very high person in what I would consider the SEO portion of their company , said what a wonderful job Wix has been doing . So then I checked it out and it is amazing what they are doing Holy smokes .

Meredith

how so ?

Meredith's husband

Well , I'll have to get into that in another episode . But so my point my point , yes , my point . If you are thinking about Squarespace , Wix is also pretty easy . I would say it's probably not as easy as building a website on Squarespace , but the difference is , if you learn Wix , you can stay on Wix . Like it has it is a powerful SEO solution . It's really good , whereas if you go on Squarespace , like I said , you're going to need to change at some point in the future .

Meredith

So when you change , let's just say , oh . Let's just say my website is on Squarespace and I wanted to switch it to another thing , another browser .

Meredith's husband

Platform .

Meredith

Do I then need to recreate it on that platform ?

Meredith's husband

That's going to be another episode also .

Meredith

Oh , okay .

Meredith's husband

Yeah , there's a bunch there to unpack .

Meredith

Okay , tune in for Merit and Susbin , the new episode how to Change your Platform .

Meredith's husband

Okay , so that's something to consider . If you are considering Squarespace , throw Wix in there . Take a look , see what you think . It is not quite as easy . It's not like Legos . It's more like what are those peg things that you can build stuff with ?

Meredith

It's like a remember that as a kid , the magnetic ones .

Meredith's husband

No , they were like sticks and they had like there were wood things . It was like .

Meredith

Oh yeah , pickup sticks , no , that's a different thing .

Meredith's husband

It's some sort of building . We use pickup sticks .

Meredith

Oh logs , Lincoln logs .

Meredith's husband

No , I don't think so . I don't know . Anyway , as you can see by the brilliant point I've just made , wix is a little bit harder . It's a little bit harder than Legos . Now , if you consider Wix and you're like no , I like Squarespace , or if you're already on Squarespace , like I said sometimes , it's the right solution . I have a fundamentals mini course that you can go check out . It's in the paid section of Meredith's husband .

Meredith

So it's not free , but you can get a free trial . That will be plenty of time to go through the fundamentals . How about that ? A coupon code ? Is Squarespace fun ? Yeah , that's very nice , kind of a sneak peek .

Meredith's husband

Kind of a sneak peek .

Meredith

Or let's focus and use this course for free .

Meredith's husband

Yeah , you can do that . Yeah , use the course for free .

Meredith

Yeah .

Meredith's husband

That's what I always say .

Meredith

And then , if you like it , you could maybe Venmo a nice thank you .

The Squarespace Fundamentals Mini Course

Meredith's husband

Well , you can just keep the subscription , if you like .

Meredith

Oh , you could just keep the subscription . That's even better , easier Because you're already there . That's even better Easier Because you're already there .

Meredith's husband

Yeah , you literally don't have to do anything .

Meredith

Okay , so this podcast episode was to direct people saying first off , you have two paths . One , if you are going to use the Squarespace , then check out the . Smash Class yeah the smash class , yeah and uh . Then if you're not just if you're , if you're in a place where you're thinking about it , also consider wicks . That's the cliff note of this yes episode yes , I'm as I .

Episode Summary and Next Steps

Meredith

I'm so smart . Where's my diploma ?

Meredith's husband

it actually is pretty good I should . I should use that for something .

Meredith

I have no clue what you're talking I don't , don't know , I have no idea . This is not uncommon .

Meredith's husband

If you're listening and you don't have any clue either . This is kind of my life . She asked me to open the sink .

Meredith

That probably means take the carrots out of the fridge .