Insider's Inbox Introduction

Meredith's husband 0:00

Yeah , we're going to do an insider's inbox today .

Meredith's husband 0:02

Ooh , yeah , doesn't that sound exciting ? That's I-I instead of A-I . My inbox made public . Wow , all of them . No , just the good parts . That's good . Okay , can I talk about three things ?

Meredith's husband 0:16

Three stories came across my desk in the last week that I thought were interesting

Meredith's husband 0:21

Do-do-do-do-do-do-do . One about search GPT , which is the search function of chat GPT . One about AI results that are being displayed in search engines . And the third is three human skills that we need to protect ourselves from the onslaught of AI , and the skills that won't be needed anymore as a result , which I think is kind of the question of the day . I think everybody is , or should be or has asked themselves is my job safe ? Yeah , is what I do safe ? It's going so quickly , it's so terrifying . So , three things that I thought I thought this was a really good article . There's probably no end to articles out there about that . I thought this one was really good article . There's probably no end to articles out there about that . I thought this one was really good . I will link to all these sources in the show notes . Thank you All right .

Meredith's husband 1:11

First , chat GPT and search GPT . Yes , right , so we've talked about how chat GPT uses Bing , or they claim to use Bing as their search engine of choice , and they still say that on their site . If you go and read their how do we get our results ? They say it's exclusively Bing . So somebody did a study . It's not . This is not mainstream yet . So in the SEO world

ChatGPT's Secret Search Engine Revealed

Meredith's husband 1:35

, like lots of people do tests , they run tests to figure things out , and those tests sometimes they can be done by really sort of authoritative sources like the big sites like SEMrush and AA Trust . They can publish these things and then sometimes they're by lesser known sites . This is a lesser known site , but this is kind of how things like this start .

Meredith's husband 1:56

Okay , so the owner of this blog did a test . They went to chat GPT . They wanted to see how many results are being generated by Bing versus Google . Can we talk about this ? Yeah , we did . Okay , to my knowledge , nobody has done a study . I'm sure they have , but not on the scale that I've been aware of .

Meredith's husband 2:14

Okay , so this person ran a test . They did a search for something random like I think it was like vacation ideas in Sicily , family vacation , something like that and so they got , they did a bunch of kind of filtering searches and they ultimately came up with a list of like 10 ideas or 10 things to do or 10 sources of where you can get more information . And then they asked ChatGPT , what query can I run in search engines to get these same results in a search engine ? Okay , so what ? What should I type into Google and Bing to get this list that you just gave me ? Okay , and it gave it . Chat GPT gave a fairly specific I don't remember exactly what it was , but it was a fairly specific search query . So the person then went to Google and did that search and the results matched like 90% . Okay , and that's not surprising , right ? And you figure there's going to be quite a bit of overlap in whatever Bing does . So the person then went to Bing , did the same search and , remember , bing is what ChatGPT supposedly uses , right , zero percent match .

Meredith's husband 3:19

Oh , interesting , yes , ah , yeah . So I thought this was very fascinating , I can tell you , don't ? I'm glad you find it fascinating . Yeah , I support you finding it fascinating . And it kind of goes along with what I have said before and what I was thinking and what most of us thought , but it just kind of confirms it a little bit Pretty clearly . So that's how your chat GPT is searching the web , at least right now .

Meredith's husband 3:51

Right , might change tomorrow or tonight , okay , something else I saw this week talked about in the AI results you get either from chat GPT or Google AI mode . Oh , is it not Gemini anymore ? No , it's AI mode . Yeah , Gemini is the model that powers Google's AI results . Okay , but it's not , for some reason . I remember that more than the it's now . Google AI mode is what it's called , but it uses Gemini to create results . Okay , fascinating .

Meredith's husband 4:23

So something that some of us are wondering is those results that come back in the AI results . How many of those results are generated by AI to begin with ? So is AI sourcing itself essentially when it gives you results ? Because , you know , initially we all thought , oh well , that's not going to be good . Like , as users , we're not going to go to AI if AI is just going to give us a list of other AI stuff . Right , like , we want some actual information in there .

Meredith's husband 4:50

But increasingly , as we talked about , I think , in the last episode , more and more content out there

AI Sourcing Itself: Content Origins Study

Meredith's husband 4:56

Remember , 73% of articles out there are generated at least partially by AI . So there's not much purely human written content anymore , purely human written content anymore . So there was another study that somebody did trying to figure out exactly what percentage of those results returned by AI were generated by AI in the first place . Okay , okay , so as an so , you go to chat , gpt , chat , eg , and you ask something and it gives you a list of sources . Were those sources created by AI or were they created by humans ? That's what the study was trying to . Ah , yeah , okay , I'm with you back on the track .

Meredith's husband 5:31

Okay , high level 3.6% of pages cited in the AI overviews were categorized as pure AI . 3.6% , not a lot , okay , yeah , not so much . I At first I was even surprised to see any percent , because you would kind of hope that it's 0% , I would anyway , you would . Next , 8.6% were categorized as purely human generated . Okay , so , only 8.6% . I was initially surprised by that , but then I remembered oh yeah , not much content is being purely human generated anymore , so there's not that much . And then the bulk 87.8% were categorized as a mix of the two Okay , partially human generated , partially AI generated , maybe a little term . And then so , since that's almost 90% , they broke that down a little bit . About 10% showed minimal . So this is just of that 87% , right , right , the big chunk that is a mix of the two . About 10% showed minimal AI use , about 45% showed moderate AI use , about 25% showed substantial AI use and 8% showed dominant AI use .

Meredith's husband 6:53

So what this is saying to me is in creating any content of your own , use AI to help you generate that content . That's almost expected now . You don't need to create something all on your own , but what I have always said is use AI to help you create content . You don't need to create something all on your own , but what I have always said is use AI to help you create content , don't use AI to create content for you . Correct ? You've been saying that from day one .

Meredith's husband 7:13

If you create a , if you use AI to create content for you , you have a 3.6% chance of that content showing up in search . Okay , so it's , the chances are not good , right ? Oh ? Now I see what you're saying . Yes , oh , okay , yeah , so if you want your content showing up in AI generated search results , which we do , ie how do you get your website into AI , right ? Okay , if you rely on AI to help you generate content , you're going to have an 87.8% chance . No , that's not exactly true . No , it isn't the results that AI is choosing to display . 87.8% of them are a mix of you do it and you let AI help you . Only 8% are purely human and only 3.6% are AI generated . So I would certainly aim for that . 87.8% . Yeah , yeah , that's good to know . Yeah , I will link to that this article below too , if you want to look into their methodology and everything .

Meredith's husband 8:16

And then the third thing that I really like this is the three human skills that we need to stay relevant in this current and future world . Yes , and this also came . I've actually never seen this site before . I came across this randomly , but I really like this article . I think I really do like it , and I will link to this below too .

Meredith's husband 8:39

The three human skills it says are curation , curiosity and connectivity , and it breaks those down a little bit into why it matters . So the first thing curation . What it says is

Three Human Skills For AI Relevance

Meredith's husband 8:52

there's already so much content out there and it's just exploding . Now what are we going to trust ? People who curate ? There's tons of information . We can't get through it all . We need help . Who do we trust to help give us the information that is valuable , helpful , et cetera , because we are literally drowning in AI content ? Now , marry this husband . Yes , that is what I'm doing right here . Actually , yes , how meta . And it gives an example here of how long it took a couple different types of photography to reach 15 billion images . Human photography it took 149 years to accumulate that many images . Ai generated images it took 1.5 years . 1.5 years , it's been done already . So see what I mean in . There is just a wealth of information out there , oh my gosh .

Meredith's husband 9:47

So curating is a skill that will keep you relevant , for example , in , let's say , real estate . Yeah , okay , a successful real estate agent isn't just going to show more listings to their clients . They're going to show the right listings Okay , they're curating the list . They're going to show the right listings Okay , they're curating the list . Good consultants don't overwhelm their clients with just giving tons of options and solutions , which is why I'm not a consultant . Exactly , they and I'll say we , because I am a consultant curate the solutions to the needs and to the strengths of our clients . What's going to work for them , okay .

Meredith's husband 10:28

Number two , curiosity . Now to curate , well , one thing you need is a big library , a big source of information , which , with AI , that's taken care of . Oh , we have that . Yes , but you need to be comfortable exploring outside your comfort zone . That's what Bowie always says . Yeah , curiosity lets you connect the dots , which is something that AI is not good at Yet . Okay , well , it can in some ways , but it can't in other ways . I understand .

Meredith's husband 10:59

So examples here would be like Steve Jobs , okay , he reinvented the computing world by connecting technology and design . Nobody had really done that before . He was really the first because they didn't seem to go together like tech stuff and design . Look at what else was out there at the time Microsoft and the beige computers . Martha Stewart combined domestic arts and media production . Nobody had really put those two together . Here's an example Lin-Manuel Miranda , which I don't know . Oh , he was in the original Hamilton , right , exactly , and he had written it . Yes , connected . What did he connect ? Hip-hop and Broadway , two things that would not have not been connected In a incredibly spectacular way that I still haven't seen .

Meredith's husband 11:51

So curiosity builds that ability , isn't it also creativity ? Because you're thinking , you know what I'm saying . Curiosity , I think , builds creativity . Like

Being the Person in the Room

Meredith's husband 12:03

, those people I just named were very creative because they put those things together . But that started with curiosity , correct ? Okay ? Number three is connectivity . So number three is what comes out of the first two , right ?

Meredith's husband 12:16

I think this can really be summarized with a pretty simple statement I'm ready If you can make someone say I want that person in the room . If you can be the person that other people say I want that person in the room . If you can be the person that other people say I want that person in the room , yeah , okay . However , you do that . Isn't that how we found ? That's how we ended up choosing our wedding photographer was who are we going to want in our day ? I think that's true . Yeah , that was all of the people that we ? Yeah , I think if you can , if you can live your life trying to be the person that other people want in the room , man , I think you're on the right track . That's a very lovely way of putting it . That's why I said it .