Meredith's husband: 0:24

Yeah, we're going to do an insider's inbox today.

Meredith's husband: 0:26

Ooh, yeah, doesn't that sound exciting? That's I-I instead of A-I. My inbox made public. Wow, all of them. No, just the good parts. That's good. Okay, can I talk about three things?

Meredith's husband: 0:40

Three stories came across my desk in the last week that I thought were interesting

Meredith's husband: 0:45

Do-do-do-do-do-do-do. One about search GPT, which is the search function of chat GPT. One about AI results that are being displayed in search engines. And the third is three human skills that we need to protect ourselves from the onslaught of AI, and the skills that won't be needed anymore as a result, which I think is kind of the question of the day. I think everybody is, or should be or has asked themselves is my job safe? Yeah, is what I do safe? It's going so quickly, it's so terrifying. So, three things that I thought I thought this was a really good article. There's probably no end to articles out there about that. I thought this one was really good article. There's probably no end to articles out there about that. I thought this one was really good. I will link to all these sources in the show notes. Thank you All right.

Meredith's husband: 1:35

First, chat GPT and search GPT. Yes, right, so we've talked about how chat GPT uses Bing, or they claim to use Bing as their search engine of choice, and they still say that on their site. If you go and read their how do we get our results? They say it's exclusively Bing. So somebody did a study. It's not. This is not mainstream yet. So in the SEO world, like lots of people do tests, they run tests to figure things out, and those tests sometimes they can be done by really sort of authoritative sources like the big sites like SEMrush and AA Trust. They can publish these things and then sometimes they're by lesser known sites. This is a lesser known site, but this is kind of how things like this start.

Meredith's husband: 2:20

Okay, so the owner of this blog did a test. They went to chat GPT. They wanted to see how many results are being generated by Bing versus Google. Can we talk about this? Yeah, we did. Okay, to my knowledge, nobody has done a study. I'm sure they have, but not on the scale that I've been aware of.

Meredith's husband: 2:38

Okay, so this person ran a test. They did a search for something random like I think it was like vacation ideas in Sicily, family vacation, something like that and so they got, they did a bunch of kind of filtering searches and they ultimately came up with a list of like 10 ideas or 10 things to do or 10 sources of where you can get more information. And then they asked ChatGPT, what query can I run in search engines to get these same results in a search engine? Okay, so what? What should I type into Google and Bing to get this list that you just gave me? Okay, and it gave it. Chat GPT gave a fairly specific I don't remember exactly what it was, but it was a fairly specific search query. So the person then went to Google and did that search and the results matched like 90%. Okay, and that's not surprising, right? And you figure there's going to be quite a bit of overlap in whatever Bing does. So the person then went to Bing, did the same search and, remember, bing is what ChatGPT supposedly uses, right, zero percent match.

Meredith's husband: 3:43

Oh, interesting, yes, ah, yeah. So I thought this was very fascinating, I can tell you, don't? I'm glad you find it fascinating. Yeah, I support you finding it fascinating. And it kind of goes along with what I have said before and what I was thinking and what most of us thought, but it just kind of confirms it a little bit Pretty clearly. So that's how your chat GPT is searching the web, at least right now.

Meredith's husband: 4:15

Right, might change tomorrow or tonight, okay, something else I saw this week talked about in the AI results you get either from chat GPT or Google AI mode. Oh, is it not Gemini anymore? No, it's AI mode. Yeah, Gemini is the model that powers Google's AI results. Okay, but it's not, for some reason. I remember that more than the it's now. Google AI mode is what it's called, but it uses Gemini to create results. Okay, fascinating.

Meredith's husband: 4:47

So something that some of us are wondering is those results that come back in the AI results. How many of those results are generated by AI to begin with? So is AI sourcing itself essentially when it gives you results? Because, you know, initially we all thought, oh well, that's not going to be good. Like, as users, we're not going to go to AI if AI is just going to give us a list of other AI stuff. Right, like, we want some actual information in there.

Meredith's husband: 5:14

But increasingly, as we talked about, I think, in the last episode, more and more content out there Remember, 73% of articles out there are generated at least partially by AI. So there's not much purely human written content anymore, purely human written content anymore. So there was another study that somebody did trying to figure out exactly what percentage of those results returned by AI were generated by AI in the first place. Okay, okay, so as an so, you go to chat, gpt, chat, eg, and you ask something and it gives you a list of sources. Were those sources created by AI or were they created by humans? That's what the study was trying to. Ah, yeah, okay, I'm with you back on the track.

Meredith's husband: 5:55

Okay, high level 3.6% of pages cited in the AI overviews were categorized as pure AI. 3.6%, not a lot, okay, yeah, not so much. I At first I was even surprised to see any percent, because you would kind of hope that it's 0%, I would anyway, you would. Next, 8.6% were categorized as purely human generated. Okay, so, only 8.6%. I was initially surprised by that, but then I remembered oh yeah, not much content is being purely human generated anymore, so there's not that much. And then the bulk 87.8% were categorized as a mix of the two Okay, partially human generated, partially AI generated, maybe a little term. And then so, since that's almost 90%, they broke that down a little bit. About 10% showed minimal. So this is just of that 87%, right, right, the big chunk that is a mix of the two. About 10% showed minimal AI use, about 45% showed moderate AI use, about 25% showed substantial AI use and 8% showed dominant AI use.

Meredith's husband: 7:17

So what this is saying to me is in creating any content of your own, use AI to help you generate that content. That's almost expected now. You don't need to create something all on your own, but what I have always said is use AI to help you create content. You don't need to create something all on your own, but what I have always said is use AI to help you create content, don't use AI to create content for you. Correct? You've been saying that from day one.

Meredith's husband: 7:37

If you create a, if you use AI to create content for you, you have a 3.6% chance of that content showing up in search. Okay, so it's, the chances are not good, right? Oh? Now I see what you're saying. Yes, oh, okay, yeah, so if you want your content showing up in AI generated search results, which we do, ie how do you get your website into AI, right? Okay, if you rely on AI to help you generate content, you're going to have an 87.8% chance. No, that's not exactly true. No, it isn't the results that AI is choosing to display. 87.8% of them are a mix of you do it and you let AI help you. Only 8% are purely human and only 3.6% are AI generated. So I would certainly aim for that. 87.8%. Yeah, yeah, that's good to know. Yeah, I will link to that this article below too, if you want to look into their methodology and everything.

Meredith's husband: 8:40

And then the third thing that I really like this is the three human skills that we need to stay relevant in this current and future world. Yes, and this also came. I've actually never seen this site before. I came across this randomly, but I really like this article. I think I really do like it, and I will link to this below too.

Meredith's husband: 9:03

The three human skills it says are curation, curiosity and connectivity, and it breaks those down a little bit into why it matters. So the first thing curation. What it says is there's already so much content out there and it's just exploding. Now what are we going to trust? People who curate? There's tons of information. We can't get through it all. We need help. Who do we trust to help give us the information that is valuable, helpful, et cetera, because we are literally drowning in AI content? Now, marry this husband. Yes, that is what I'm doing right here. Actually, yes, how meta. And it gives an example here of how long it took a couple different types of photography to reach 15 billion images. Human photography it took 149 years to accumulate that many images. Ai generated images it took 1.5 years. 1.5 years, it's been done already. So see what I mean in. There is just a wealth of information out there, oh my gosh.

Meredith's husband: 10:11

So curating is a skill that will keep you relevant, for example, in, let's say, real estate. Yeah, okay, a successful real estate agent isn't just going to show more listings to their clients. They're going to show the right listings Okay, they're curating the list. They're going to show the right listings Okay, they're curating the list. Good consultants don't overwhelm their clients with just giving tons of options and solutions, which is why I'm not a consultant. Exactly, they and I'll say we, because I am a consultant curate the solutions to the needs and to the strengths of our clients. What's going to work for them, okay.

Meredith's husband: 10:52

Number two, curiosity. Now to curate, well, one thing you need is a big library, a big source of information, which, with AI, that's taken care of. Oh, we have that. Yes, but you need to be comfortable exploring outside your comfort zone. That's what Bowie always says. Yeah, curiosity lets you connect the dots, which is something that AI is not good at Yet. Okay, well, it can in some ways, but it can't in other ways. I understand.

Meredith's husband: 11:24

So examples here would be like Steve Jobs, okay, he reinvented the computing world by connecting technology and design. Nobody had really done that before. He was really the first because they didn't seem to go together like tech stuff and design. Look at what else was out there at the time Microsoft and the beige computers. Martha Stewart combined domestic arts and media production. Nobody had really put those two together. Here's an example Lin-Manuel Miranda, which I don't know. Oh, he was in the original Hamilton, right, exactly, and he had written it. Yes, connected. What did he connect? Hip-hop and Broadway, two things that would not have not been connected In a incredibly spectacular way that I still haven't seen.

Meredith's husband: 12:15

So curiosity builds that ability, isn't it also creativity? Because you're thinking, you know what I'm saying. Curiosity, I think, builds creativity. Like, those people I just named were very creative because they put those things together. But that started with curiosity, correct? Okay? Number three is connectivity. So number three is what comes out of the first two, right?

Meredith's husband: 12:40

I think this can really be summarized with a pretty simple statement I'm ready If you can make someone say I want that person in the room. If you can be the person that other people say I want that person in the room. If you can be the person that other people say I want that person in the room, yeah, okay. However, you do that. Isn't that how we found? That's how we ended up choosing our wedding photographer was who are we going to want in our day? I think that's true. Yeah, that was all of the people that we? Yeah, I think if you can, if you can live your life trying to be the person that other people want in the room, man, I think you're on the right track. That's a very lovely way of putting it. That's why I said it.