[00:00:24] Meredith's husband: So this is gonna be a follow up to what we talked about last week,

[00:00:27] Meredith: AI.

[00:00:27] Meredith's husband: Yes. And we're, we're specifically gonna bust, I'm going to bust a couple, a few myths. Cool. Because this is, this is literally all I hear about as a consultant. This is the only question I get. It's the only thing that anyone has any interest in.

[00:00:40] Meredith's husband: It's ai, ai search, the new a IO, the new GEO.  And more specifically, and this is something that the SEO industry is like famous for, is kind of these made up terms and people, a lot of times agencies, they make up these terms to make things sound harder than they really are. So that you, why do

[00:01:01] Meredith: they do that so that

[00:01:02] Meredith's husband: you think that you need them?

[00:01:04] Meredith's husband: To help you. Right. Okay. Say like,

[00:01:06] Meredith: you need the new iPhone.

[00:01:07] Meredith's husband: Well, I mean, you know what an iPhone is it? I think of it like the kind of old school car mechanics. You go in and they say, oh my gosh, you're defi blah, blah. It is all messed up, right? We need to fix that. And you're like, oh my God. And it's something you've never heard of, but you're like, I don't know what that is.

[00:01:22] Meredith's husband: Please fix it for me. It could be right near meaningless. And that's what happens with SEOA lot.

[00:01:26] Meredith: Really?

[00:01:27] Meredith's husband: Yes, a lot. It's one reason I'd why people in general I think don't like the SEO industry is because it's kind of scammy like that.

[00:01:36] Meredith: Yeah.

[00:01:36] Meredith's husband: Like

[00:01:36] Meredith: unreliable. Yeah. Tend to take advantage Yeah. Of other people.

[00:01:40] Meredith: Yeah,

[00:01:40] Meredith's husband: exactly. And it's confusing as a consumer, like the last thing in the world that I would want to do would be in a position where I would need to choose and hire an SEO firm. God, that would be awful. But it's also, it's kind of how. I

[00:01:54] Meredith: differentiate yourself. Yeah. I

[00:01:55] Meredith's husband: kind of built my career as the guy who would explain things.

[00:02:00] Meredith's husband: Yeah.

[00:02:00] Meredith: In

[00:02:01] Meredith's husband: terms that people could understand and I actually got clients that way and I got,

[00:02:06] Meredith: and also you don't bullshit. Yeah.

[00:02:08] Meredith's husband: And I got the clients and it turns out I didn't mastermind this, but I got the clients who I worked well with. By doing that, by being honest to myself and explaining these things.

[00:02:17] Meredith's husband: Uh,

[00:02:18] Meredith: and you have a real curiosity about it. Yeah. You love this. Yeah,

[00:02:20] Meredith's husband: and I mean, I lost some clients too. There were some clients who went the other direction. They're like, whoa. Well, he's dumbing it down. This other guy makes it really sound like magic and he has the secret. Let's go with them. But that's, you know, looking back, that's fine with me that I lost those clients.

[00:02:35] Meredith: Don't they usually then come back to you?

[00:02:37] Meredith's husband: Often they did. Uh, but those are the people who. I wouldn't have worked well with anyway.

[00:02:43] Meredith: Right.

[00:02:43] Meredith's husband: Okay. So it all worked out really well, and I got to be known as the trustworthy guy.

[00:02:48] Meredith: Yeah.

[00:02:48] Meredith's husband: In seo.

[00:02:49] Meredith: Yeah.

[00:02:50] Meredith's husband: So I'm going to name one of the I, I think this is a fantastic example.

[00:02:55] Meredith's husband: It's just absolutely ridiculous. I'm gonna give you an example of what I mean, and then show you how when you hear terms like this in the future, because more will be coming. How you can evaluate whether it's a BS term, BS marketing term, or

[00:03:10] Meredith: That'd be bullshit.

[00:03:11] Meredith's husband: Yes. Or what does it mean? Is it actually something valuable?

[00:03:15] Meredith: Mm.

[00:03:15] Meredith's husband: So the first one that I'm starting to hear about a lot is semantic chunking. Semantic. Chunking they say is very what? Yeah, it's very important for AI and ai. Semantic Chunking, semantic. Chunking. Yeah. It is the, that sounds

[00:03:29] Meredith: like it

[00:03:29] Meredith's husband: is the new thing,

[00:03:31] Meredith: right?

[00:03:31] Meredith's husband: Do you know what that is? No, it's ridiculous.

[00:03:35] Meredith's husband: It's complete bullshit. It's the way people talk. We, we talk in sentences, right? Yeah. We convey a thought. We convey one thought at a time. Sometimes a thought might take a few sentences. That would be something like a paragraph. Uhhuh.

[00:03:47] Meredith: I finish

[00:03:48] Meredith's husband: the thought. That's semantic chunking

[00:03:50] Meredith: what?

[00:03:51] Meredith's husband: Yeah. And they make it sound like semantic chunking.

[00:03:53] Meredith's husband: Is this new, cutting edge, sophisticated, uh, magical thing that only scientists can No. It's how we communicate.

[00:04:02] Meredith: Oh my gosh. And why would you choose chunking?

[00:04:06] Meredith's husband: Because it sounds confusing, it sounds sophisticated.

[00:04:08] Meredith: Yeah, it does. You're right, semantic. Chunking. Yeah. I have like you, that is a, if

[00:04:13] Meredith's husband: I asked you like I just did, do you know what semantic chunking is?

[00:04:15] Meredith's husband: Oh my gosh, no. Is that important for ai? Yes, it is. Oh my gosh. Can you help me do it? Is the,

[00:04:21] Meredith: do you know what that's like actually though, what that's doing? It's similar to what cults use?

[00:04:26] Meredith's husband: Yes. Kind of. It's very similar, yes. It. Yeah.

[00:04:29] Meredith: That like, oh, this magic language I, if only I could understand that, right. I guess.

[00:04:34] Meredith: Oh, well then, you know, it's very culty,

[00:04:37] Meredith's husband: right? So when you come across terms like this. You can do two things. I have an IQ builder on my website. It's free. It's, it's basically a glossary of terms like this. I kind of bust myths. What is it really? Why is it important for SEO or ai? That's on my website. I'll link to that below.

[00:04:55] Meredith's husband: Or you can just ask ai. So, yeah, that's what I did. I asked ai and you, my, the question I asked had a little bit of bias in it. I said, is semantic chunking in quotes, a bullshit term? And chatty wrote back semantic chunking isn't total snake oil, but it's also not some mystical cutting edge method. And then it explained a little more, I'm just gonna read what it said.

[00:05:21] Meredith's husband: Okay. It's basically splitting up content into bite-sized pieces based on meaning, not just size. So instead of chop, but isn't

[00:05:29] Meredith: that what we would normally do? Yes. Yes it is.

[00:05:31] Meredith's husband: That's my point. Okay. Exactly. So it goes on, instead of chopping text into every 500 characters, like a robot with a blunt ax, you split it where the idea ends.

[00:05:42] Meredith's husband: So each chunk stands on its own.

[00:05:45] Meredith: Yeah. That's called paragraphing. That's

[00:05:47] Meredith's husband: called speaking. That's called communicating. That's we even think in chunks. Now

[00:05:52] Meredith: chunks is just, it just, it sounds like vomiting. Yeah. I'm sorry.

[00:05:55] Meredith's husband: Okay. Well, yeah. Fair enough. Um, now it does say why the concept is useful, because it is useful and it says why it's useful.

[00:06:04] Meredith's husband: If you split a sentence, mid thought AI might lose the thread entirely. Semantic chunking helps keep the context intact. So if I were speaking and then. Does, I don't know if this sounds familiar to you, but like parentheses inside a sentence. Uh,

[00:06:21] Meredith: yeah. I, isn't that how everyone thoughts, AI

[00:06:22] Meredith's husband: would have talks, trouble, might have trouble following that there's a good chance.

[00:06:28] Meredith's husband: So that kind, that type of writing is Yeah. If you want. AI to understand is probably not best, but guess what? Writing like that is not best. If you want people to understand, if you want Google to understand, it's just not, you know, it's just not as understandable

[00:06:42] Meredith: to most people.

[00:06:43] Meredith's husband: And then it, it so chatty finalized the answer by saying the concept is common sense dressed up in a fancy name.

[00:06:51] Meredith: There you go.

[00:06:52] Meredith's husband: It's, it continues. It's real and worth doing, but the term is ripe for hype. Sometimes it's right. Sometimes it's a thoughtful context aware process. Sometimes it's marketing lipstick on a very average pig. The actual implementation is just, and here's in quotes, split by paragraph and call it a day.

[00:07:12] Meredith's husband: Okay, so really

[00:07:14] Meredith: is

[00:07:14] Meredith's husband: this new? Is it so people are selling this? Semantic chunking. That is absurd. As this new super intense thing where, oh my gosh, it's cutting edge technology and you need it for air. Yeah. It's like when

[00:07:26] Meredith: you put food in your mouth, you need to chew. Yeah. We call that cystic gome. Yeah, that's

[00:07:34] Meredith's husband: pretty much right.

[00:07:34] Meredith: Also, all pigs are beautiful.

[00:07:37] Meredith's husband: Yes. They don't

[00:07:38] Meredith: need lipstick.

[00:07:39] Meredith's husband: Okay, so I asked Chatty, since I was conversing.

[00:07:43] Meredith: Conversing,

[00:07:44] Meredith's husband: I asked chatty something else because. I still get the impression that people in general aren't really aware that when you ask chat, GPT or Google AI mode a question that it's just using search engines to get the answer.

[00:07:57] Meredith's husband: When it, when like when you type something in and it says, you know, searching the web, right? Like how do you think, what do you think that means?

[00:08:05] Meredith: That it's searching the web.

[00:08:06] Meredith's husband: Yeah. But how

[00:08:08] Meredith: that it's going through Google. Yes. And all search engines. Yeah. Well,

[00:08:11] Meredith's husband: I think based on but faster ba

[00:08:14] Meredith: and and and faster and more personalized.

[00:08:19] Meredith's husband: Well, based on what you ask. Yes. Yes. Yeah. Based on some responses I've gotten recently. People don't realize that now I'm trying, I'm trying to cover that here. But yeah, they think it's, oh, well, they just search it. They just, it's just magic. It just, I don't know how it searches the internet. Well, it uses search engines, and so to point that out, guess what?

[00:08:36] Meredith's husband: I also asked Chatty G, how do you search the internet? And you can do this too. I said, how do you search the internet? And Chatty G said, I search the internet using a built in tool that allows me to send a query to a search engine. View and summarize the most relevant webpage or articles in the results and extract the up-to-date information, including facts, stats, and how-to instructions.

[00:09:01] Meredith's husband: Huh. That's how it gets real. It's like I've said, yeah. It's just using Google for you a whole lot faster than you could ever do

[00:09:07] Meredith: it. Yeah. And personalize. Yes. Specif, speci specific, alive. Right.

[00:09:13] Meredith's husband: And so I, I felt I wanted to make my point extra clear. Yes. So I said, can you, I typed into ask ai, can you search the internet without using a search engine?

[00:09:23] Meredith's husband: Uhhuh and Chatty said, good question. I love when chatty's like, oh, that's a good thought. Or like, you're on the right track. And then, and then it said, in practice, I cannot search the internet without using a search engine or some kind of index. Now, an in, remember we've talked about, I've, I've talked about index.

[00:09:40] Meredith's husband: Index, like Google has its index.

[00:09:43] Meredith: Yeah. I even remember that. Not what it means, but I remember you saying it. Yeah.

[00:09:47] Meredith's husband: It's, it's all the stuff that Google has collected. It's all the stuff that Google puts up when you do a search on Google. All the stuff that appears is in its index now, you can have another index.

[00:09:57] Meredith's husband: There are many AI tools that use other indexes. Like what

[00:10:01] Meredith: other indexes? Like

[00:10:02] Meredith's husband: say, Wikipedia could be an index. And I mean if Wikipedia is not already, I would think they are. Soon going to create their own AI agent so that you can interact with Wikipedia just like you're talking to your best friend, your or your chat AI assistant

[00:10:19] Meredith: chat,

[00:10:20] Meredith's husband: right?

[00:10:20] Meredith's husband: And then to follow follow up a little bit. On what we said LA or what I said last week. Chatty G then said, what I can't do, I can't browse websites or follow links like a human being or a browser. Okay? Remember I said it doesn't follow links the same way that you or I did? Yes. And then it said, what I can do is I can go directly to a ur.

[00:10:44] Meredith's husband: If you have the URL and you give it to me, I can go directly there, but I can't go out to a website and then follow links on that website. It's only gonna,

[00:10:52] Meredith: as of now, yeah.

[00:10:53] Meredith's husband: It's only gonna follow things that are in the index. It doesn't need to create its own index. The index is already there.

[00:10:59] Meredith: Right. It

[00:11:00] Meredith's husband: can go through that index.

[00:11:01] Meredith's husband: Like I said last week, a hundred trillion times faster than you or I could. It doesn't really need to build its own index.

[00:11:08] Meredith: Yeah.

[00:11:09] Meredith's husband: Okay, so I hope this helps. Oh, yeah, that's, I hope it's enlightening. That's great. Remember, if you come across these terms, you can either just ask. AI yourself or go to my blog, I'll put the link below and I got a whole bunch of videos that explains all these terms.

[00:11:22] Meredith: Awesome.

[00:11:22] Meredith's husband: Okay.

[00:11:23] Meredith: Thank you.

[00:11:23] Meredith's husband: Good luck.