Meredith's Husband | SEO for People Who Don't Like SEO
SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing.
Meredith's Husband | SEO for People Who Don't Like SEO
Which AI is best for users? (ChatGPT, Claude, Gemini)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This episode breaks down strengths and weaknesses between ChatGPT, Claude, Gemini, and Perplexity across the things that matter for us, the people who actually use them. For each AI model, we consider factors:
- Personality
- Memory
- Writing
- Graphic design
- Strategic thinking
- Technical guidance
- SEO work
Timestamps
[0:00] Introduction
[0:24] Which AI is best? The question explained
[1:40] ChatGPT: the most popular, not necessarily the best
[2:43] Comparing personalities across all four tools
[4:54] Gemini: accurate but dry
[5:26] Claude: the dependable middle ground
[6:03] Perplexity: the one that uses all the others
[8:05] Memory features compared
[9:39] Writing: which tool handles it best
[13:12] Graphic design: a clear winner
[14:25] Strategic thinking and daily planning
[17:01] Technical how-to guides: Gemini's advantage
[17:08] Voice features across platforms
[18:44] SEO tasks: Claude's strength
--
CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7
What's best? Chat GPT, Claude, Gemini, or Perplexity? This is a question I get with some frequency.
Meredith:Hmm. I think it would depend on what you're doing.
Meredith's Husband:Yeah, that's a good answer.
Meredith:Thank you.
Meredith's Husband:Yeah, so I thought I would talk about it a little bit. Now, this is this is going to be just basically from my own experience in using these. It's not like definitive, and they're obviously still continuing to change daily almost. Yes. Um, and it's just opinion. There is no real best. Uh, but I am going to talk about a few different aspects of each. What are the strengths and weaknesses? Some are better in some things and worse than others, and there's some real, I think, disadvantages to a couple of them.
Meredith:Interesting.
Meredith's Husband:And if you listen carefully, you can hear Marcel in the background playing with a puzzle. So that's what that noise is. Of course, he's quiet now as I as I announce him.
Meredith:You'll hear it.
Meredith's Husband:Okay. So I think like most people, I started with Chat GPT. I think when people begin, that's, you know, at least a year ago or so. That's what we heard about first. It was the first one basically on the market. It got all the attention. I think it still has like, I don't know, 80% of the market share or something like that. So it's it's the most popular one.
Meredith:Right.
Meredith's Husband:It's not necessarily the the best. I'll say it's not not the best. There are several disadvantages, but there are some advantages there. So I'm going to go through like some different categories, like what are the, you know, what's the kind of general personality? What are the memory features like? Marcel's getting really excited at this point. Um, doing doing specific tasks like writing or graphic design or strategic thinking, et cetera. And I'm going to tell you my impression in using them, which one I think is best for each of those. Now I'll tell you, I've used Chat GPT a lot. Yes. I used it most the prime, it was my my main one over the last year during 2025.
Meredith:Yeah.
Meredith's Husband:Marcel also likes ChatGPT, I guess. I have switched to Claude. I use Claude more as my main one now. I still use ChatGPT for some things. I've used Gemini for a few things. I've used Perplexity a little bit. Not a lot. That's going to be probably what I try to explore a little bit. It's my own future.
Meredith:Great.
Meredith's Husband:Trying that one out. Okay.
Meredith:Great.
Meredith's Husband:So first, just the overall personality.
Meredith:Yes.
Meredith's Husband:Like what is what because these all they all kind of have personalities, I think is the best way to describe them, even though they are like And fonts. Uh and fonts. But yeah, I'm not worried about the fonts so much. I'm just going to say, what is it like conversing with each of these? So I'm going to begin with Chat GPT. Kind of annoying, if you ask me. Like in fact, uh, take out kind of. It's fucking uh really annoying, if you ask me. And it's, I think it is, I don't want to say it's like a party trick, but at first you're like, oh my gosh, it's so conversation. And it's and but that it doesn't stop that. And if you ask it to stop doing things, like stop telling me I'm so smart with every single response. Stop using M-dashes. Stop doing, hey, this is the one-click solution for will work 100% of the time. And it can like that sort of language, to me, the personality is kind of like it's the used car salesman of the lot. Yes.
Meredith:You're like, just tell me straight.
Meredith's Husband:Yeah, and quit bullshitting me. Like please don't keep bullshitting me.
Meredith:I also found that in my experience, that I wasted three days trying to do one thing and it kept saying, This is the you know the right way. And I said, You're not using the updated version.
Meredith's Husband:Yeah, me also.
Meredith:Let me, and it it goes. I feel like once you get in a bad rut, you just go round and round and round.
Meredith's Husband:Yeah, and you just keep going around and around. Exactly. I've I had I had the same problem multiple times. Yeah. Even when you specify the answer and what it is supposed to do. I'll get into that in a second. The memory. That was called the memory, what I would call the memory feature of it. I'll get into that separately. That's a little bit different. Okay. So that's ChatGPT. Gemini. So Gemini was created by Google. Yeah. And it was created by the people who work at Google who are really engineers. They are, for the most part, PhD programming engineers. And the personality is kind of what you would expect. A little dry, actually, like really dry. Um, not much fun to converse with.
Meredith:Yeah.
Meredith's Husband:Okay. But accurate. It like this has a this leads to a strength, which I will cover when we get to that part. But like, yeah, very, very dry, factual, not a whole lot of fun to talk to.
Meredith:My opinion. Engage with.
Meredith's Husband:Okay. Claude. Claude, I think, is a happy medium between those two. It's really nice. I personality-wise, I think of it as like kind of the college professor. Like, like, yeah, smart and very capable and conversational, but also dependable.
Meredith:Yeah.
Meredith's Husband:You know, kind of to me, the happy medium. Consistent, follows instructions, still powerful, still can be creative. Yeah. I would say not as creative as ChatGPT. There's an advantage and a disadvantage there.
Meredith:May disagree.
Meredith's Husband:You chat GPT can can be creative to the point where it's complete bullshit.
Meredith:Right.
Meredith's Husband:It's just making stuff up.
Meredith:Yes.
Meredith's Husband:I found that Claude doesn't do that as much.
Meredith:Agreed.
Meredith's Husband:Yes.
Meredith:Agreed. And design-wise, Claude understands has a little more of a aesthetic.
Meredith's Husband:Oh, I'll I'm going to disagree with you. Well, we'll talk about that one. We will talk about that one.
Meredith:Oh, yes, we will.
Meredith's Husband:And perplexity, the personality of perplexity, I would say of the lot of these four is the one that's going to tell you how great it is.
Meredith:Oh.
Meredith's Husband:It's the one that's like, I'm I'm the best. I'm the best for this reason and that reason. It does that 100%.
Meredith:Oh my gosh.
Meredith's Husband:Now, I I haven't used perplexity as much. Like I said, I'm going, that's my going to be my next endeavor to use it a bit more. So my experience with perplexity so far has has really been kind of exploratory. Like, hey, what are you good at? Can you do this? Can you do that? And I will say perplexity is the only one that can use the others. Okay. Oh. So you so perplexity has licensing agreements with the other models that when perplexity gives you a response, some of it could be coming from Chat GPT, some of it could be coming from Gemini, some could be coming from Claude, some could be coming from the live web using Google. You don't really know.
Meredith:And it doesn't say it doesn't use that yet.
Meredith's Husband:It doesn't say specifically.
Meredith:Okay.
Meredith's Husband:But the big selling point according to Perplexity, its big sell up selling point is that it's the only one that has access to all of them. And the reviews that I have read about Perplexity, people say, yeah, it's it it research, it can do a lot of like research and data gathering and is really good at finding accurate information. So it uses a wealth of sources. And the one thing that I have noticed with Perplexity is with every response, it will give you a little section that you can open up which says what the sources are. And there's a bunch of them. It's not like sometimes when you do this, I know it's not chat GPT doesn't always do this, and neither does Claude, but they will give you some sources, and that might be two or three. Perplexity will give you like one or two dozen. Yeah. It is I it is more robust in its research capabilities.
Meredith:And then would you click on those to follow those to dive deeper?
Meredith's Husband:You can. Yeah, you can click on this. So next, let's talk about the memory feature.
Meredith:Okay.
Meredith's Husband:And this is where I think another area where Chat GPT uh does not shine. Does not shine very brightly at all. So memory, when you say things to Chat GPT like, hey, please don't use M-dashes anymore.
Meredith:Yes.
Meredith's Husband:And it it remembers that for maybe one message. Yeah. And then goes right. And it's the same for pretty much everything. Really not very good. It gets very confused easily with the information that you have given it in the past and what and what it should follow. Now I will say this it does a much better job if you have special instructions for it. Put those instructions in the right in the project instructions. It will remember it better, still not perfect, but it will be more apt to remember it than if you just say within a conversation, hey, please don't use M dashes. Because, and the and this is what I mean by the memory feature. There's no consistent memory between different chats. So, like within your chat GPT, GPG chat GPT account, it doesn't remember what you said in one chat when you're inside another chat. Now, inside a project, it does have a shared memory.
Meredith:Right.
Meredith's Husband:Okay. Claude is similar, but every single chat has its own memory. There is no shared memory even within a project.
Meredith:Right. I found that out. And there's also a limit. Claude limits you a lot more.
Meredith's Husband:Yeah. Well, do you have a paid Claude account?
Meredith:Yeah. And then I exceeded that for not very much what I thought.
Meredith's Husband:I have I have noticed that too. The the limit with Claude is it's not a 24-hour limit. Every five hours. It rolls every five hours. So if you run out, for me anyway, at least it has been close to that five-hour limit, and I can sometimes say, okay, I need to break anyway. So it it hasn't, it hasn't whatever. But anyway, I think uh if I were to uh declare a winner here, I would say it would be Claude for the memory. Like to Claude, you can say, even within a chat, it will remember within that chat, hey, don't use Mvish. It's sort of but overall, I think the memory functionality is a little better in with Claude. Gemini, I don't know. I haven't really used Gemini enough. And perplexity, I don't know yet. Okay. Next, writing. So writing, I think, is probably the first thing that most of us did with any of these. Rewrite this email. An easy way to test something out. And it was super impressive. Even Chat GPT was really impressive.
Meredith:Yeah.
Meredith's Husband:Uh now, in terms of writing, if you're just using AI models to rewrite emails, I would say that's just the very tip of the iceberg. Okay. Uh you can use it to rewrite like literally anything you want. I use it a lot to rewrite web pages. Okay. And that is sort of a it's a little more strategic content, I think. Now, a lot of people prefer the writing style of Claude, just thinks it's a better copywriter.
Meredith:Yeah.
Meredith's Husband:I have, I have sort of mixed feelings on this. Sometimes it's I have had a lot of times where I'm asking Claude to write something, and I say, just make it a little more along these lines. And it just basically does exactly what I told it to do. It may change one or two words. It doesn't, it doesn't change it much. Now, ChatGPT, on the other hand, is more creative. I think it is more dynamic, again, to the extent where it's just not accurate and sometimes ridiculous.
Meredith:Yeah.
Meredith's Husband:And for me, a lot of times my right, the writing that I'm working on is marketing oriented. And I think ChatGPT has a little bit of an edge there. But I agree, just in like if I were to write a blog or something, let's say, I think the tone that Claude is going to create is going, I'm probably going to prefer that. But ChatGPT, if you are using a single chat within ChatGPT and you say, hey, make it less promotional, or it does a pretty good job of that if you are just talking about a single piece of content within a chat. I think that that does okay. Gemini, super dry. I tried this just like once or twice when it's like, okay, well, that I don't like that. And perplexity, I have found, was like very factual, like it gave really concise, crisp answers short. Chat GPT, which you have nicknamed Chatty, because Chatty G you ask it a little question and it gives you 47 paragraphs of text.
Meredith:And then it's like, hey, do you want this? Do you want this? Do you want to do this?
Meredith's Husband:Yes.
Meredith:Which to somebody with ADHD is a nightmare.
Meredith's Husband:Right. So that it and Claude is a little bit that same way. Claude, I found one of the first things I found is Claude ended every single response with a question that had three options or three possible choices. And I found you could you could obviously never end a conversation. Like and I and I said and I said that, I said, hey, please stop asking questions at the end of every response. It makes it so that I can never end a conversation with you. And it stopped and it has never done that since.
Meredith:That's great.
Meredith's Husband:So in terms of writing, I think it's probably clawed, but I I to me, ChatGPT is a close second for my writing purposes. Next, graphic design.
Meredith:Yes.
Meredith's Husband:This is where I think, in my experience, Chat GPT, hands down winner.
Meredith:Huh.
Meredith's Husband:Like really good. And when I say graphic design, here's where here's here's my use case. This is what I do. I'm working on a landing page or a web page of some sort, or I'm reviewing a page, the and the content, everything that's on that page. I take a screenshot of my design, I upload it to Chat GPT, and I get feedback.
Meredith:Yeah.
Meredith's Husband:I do, I've done that with ChatGPT, I've done it with Claude.
Meredith:Yeah.
Meredith's Husband:When I do it with Claude, it just gives me stuff back that I'm like, no, that's wrong. Like that is just flat out not what I'm going for. Now keep in mind, I'm designing stuff that has the end goal of marketing.
Meredith:Right.
Meredith's Husband:Okay. And it's pretty specific in that sense. And ChatGPT does a really good job of considering my strategic goals and then how I arrange content. Does a really good job. And I found that, Claude, you can ask it to adjust its feedback, but a lot of times I don't want the default starting point to be just wrong.
Meredith:Right.
Meredith's Husband:Like I want, like I don't want to have to do that every time. So for this, I always now use ChatGPT 100% of the time.
Meredith:Good to know.
Meredith's Husband:Okay. So let's talk about strategic thinking. And what I mean by strategic thinking is like this is what I do a lot of times. I'll have a conversation about I'm trying to figure out what I should be doing with my business. Should I be working on project A or B? Which one is going to have the most immediate impact? How will it affect my long-term goal, et cetera, et cetera? And again, I found ChatGPT and Claude to be similar, like pretty close. And I kind of give and I now give the edge to Claude because again, ChatGPT sometimes it just makes shit up.
Meredith:Yeah.
Meredith's Husband:Like, which doesn't help. Not a quality that I'm looking for in a strategic partner.
Meredith:Right.
Meredith's Husband:I have not used perplexity for that at all. I have used Gemini. It was not very good. Gemini is not very good. The one thing if you if you do that, the one thing I have found in asking questions like this of Claude is a lot of times it will come back and it'll say, Well, what do you think? Basically. It says, Well, you could do this, this, or this. And they're kind of three obvious choices. And it says which one feels right. And if I'm like, well, if I knew which one felt right, I would just be doing it. So that frustrates me a little bit. So for I like that.
Meredith:Because then I can focus in, like, oh, actually none of those, but this.
Meredith's Husband:But you know what I like about Chat GPT is it thinks more outside the box. And then I can I it gives me things that I wouldn't that wouldn't occur to me naturally. Even if they're not, say, 100% accurate. But then, but then I can adjust, then I can sort of manipulate those. And then what I do is I sort of use these as a daily assistant also.
Meredith:Yeah.
Meredith's Husband:So I take what comes out of the strategy conversation and then I put it into my daily assistant to help keep me on track. For that, I use Claude.
Meredith:Yeah.
Meredith's Husband:I used to use Chat GPT, but again, it made shit up. Threw stuff into my day that I'm like, where did this come from? He's like, well, I thought it would, you know, like no. Okay. So I take the strategy and then I feed that into Claude. Then I can fine-tune and stuff.
Meredith:Yeah.
Meredith's Husband:Find that works pretty well. Okay. So next, how to do very specific technical things. Like, how do I set up an advertising campaign in Facebook? Or how do I set up an email campaign in Mailer Lite or MailChimp or something like that? For that, I found Gemini does a pretty good job. Yeah. Chat GPT, like you have said, you mentioned it, you'll just end up going in circles, circles and circles and circles and circles. It's very annoying. Yeah, it is the most annoying part of Chat GPT, if you ask me.
Meredith:Me too.
Meredith's Husband:Claude is a little better. Gemini have found so far to be pretty much spot on.
Meredith:Oh, that's great.
Meredith's Husband:Yeah. So how to technical guides, I would say Gemini has the advantage there. So uh the voice features. So have do you have you?
Meredith:I have and I need to.
Meredith's Husband:Okay. So this is something that, like if you haven't done this, you can just speak to these things and they will speak back. It's a feature that they all have on mobile. However, I use the, whenever I'm in the office, I use the desktop versions, which Chat GPT has has had, but it's going to be ending. I think it may have ended already. It's ending very soon because Apple is wants to take away that feature. Oh, that's nice. I'm on a Mac. Yeah, well, Apple wants to make everybody's everybody else's lives harder. If you're not using Siri as your AI, when nobody uh you shouldn't be, if that's your only AI interaction. But if you're not using Siri, it's going to make it harder for you to use any of the other models while you're on a Mac. So uh Claude does not have this feature on the Mac desktop. Chat GPT will not very soon. I don't know how they're going to replace it. Perplexity and Gemini, I don't, I don't know. Um, they all are available on the mobile versions. And I have found that the perplexity one is actually the best. Yeah, it's really good. Because you run into the issue of like if you're speaking something, and let's say you pause, it could like think you're finished and then start answering. And then and then you can't interrupt it to stop it to finish your question. And I've just found that the using it naturally, perplexity is noticeably better in having a in having a actual dialogue. SEO stuff.
Meredith:Yes.
Meredith's Husband:So help using uh one of these to help you with SEO, which is what we do now in my mentoring program.
Meredith:Yes.
Meredith's Husband:Things like doing your keyword research and writing your title tags and your meta descriptions and your image tags and your headings, et cetera, et cetera, et cetera. I have prompts that will help you do all that. And in doing that, Claude is usually the winner.
Meredith:Okay.
Meredith's Husband:Yeah, you can use you can take these those prompts and use them in anything, and it will give you a slightly different personality. Um so it comes down to which do you prefer again? But Claude is pretty solid and dependable. Whereas again, Chat GPT, uh usually it's fine every once in a while, totally off.
Meredith:Such an asshole.
Meredith's Husband:Such an asshole. Okay. So I think the for me, the overall winner, if I had to choose one and just use one, it would be Claude.
Meredith:Yeah.
Meredith's Husband:Although I still do really like the graphic design aspects in ChatGPT.
Meredith:Okay, bye bye.
Meredith's Husband:Bye bye, thank you very much.
Meredith:Thank you.