Okay, let's talk about why SEO sounds so confusing. And more recently, AI. Why does AI search sound so confusing? Why has it seems to have complicated the situation even more? Because it's not. I will tell you all the stuff in SEO that sounds confusing, the language that sounds confusing, all the rules that seem so confusing, like this stuff was made up on another planet by aliens. It's not. There are common sense rules behind all of this. And the reason for the confusing names, I will say just right up front, that's mainly because this whole system, SEO, was figured out by kind of computer people. And people who are good with computers, they need to have very specific names for things. And it's not-I'm not saying they're geeky, I'm saying like that's a requirement. You need very specific names to determine exactly what type of links you are talking about. Are you talking about internal links, internal outbound links, external inbound links? Are you talking about uh external external links? Are you talking about backlinks? Are you talking about regular links? These things all have very specific meanings, and then the terms get thrown around, and obviously it just sounds really confusing. And then, of course, there's all these rules that seem like they are made up to just punish people and so that Google can do whatever they want and throw anybody under the bus at any time and keep everybody in the dark. And again, that's not the case. There are very common sense reasons behind all of those rules. It's just that they've never been explained that way. It is not in SEO consultants, it is not in their our I'm guilty of this too. It is not in our best interest, usually, of explaining things in a way that they make sense. Because then why would people hire us? Okay, that's reason number one. Now, the SEO industry is infamous for this, people throwing around this language and these rules and making it sound really confusing, kind of you know, throwing gasoline on a fire to kind of rub it into people, oh hey, you don't know anything about this, and only I have the key to doing this stuff with your website. Like I just mentioned, I'm guilty of this too. But I always took the approach that I need to do a couple things. When I'm approaching a potential new client, I need to, number one, convince them or reinforce in them that yes, they should hire a consultant. And that means explaining some of this, but in a way that it has-I hate to say it, but it sounds confusing. That's how I demonstrate, hey, it is confusing, you will need some help. And also the other thing that I need to do when meeting a potential new client is demonstrate my own knowledge. So I need to demonstrate that I know these things, I know all these things. But yes, there is a fairly thin line between that and just making SEO sound confusing and enforcing the idea to people who don't understand, hey, you'll never understand this, it's way too hard. I had a client once who I met with, this is back when we met in person. We actually went, sat in a room together, and as I was leaving the meeting, and this was at this point, they had engaged me. They had hired me to do work. And the after our meeting, the CEO was walking me out, and he said to me, he pulled me aside, and he said, Hey, you know, one thing that we really like and appreciate about you is you explain things to us in a way that we can understand. And that's why we hired you. So my approach was just like that. Basically, once I get hired, my job was to, if the client wanted me to, teach them and empower them to do stuff and not constantly hold you know, some sort of power over them. And this is to this day, this is kind of my approach. When I do mentoring and my mentoring mod every single module has three parts. And the first part is to explain what it is we're doing, why are we doing it and what are we trying to do so that it makes sense, not so that it's some convoluted set of rules with a made-up language. Okay, that's the fr that's the first part. And then I go through the steps of what we need to do. But without that knowledge, it's like you're just you feel like you're in a room in the dark trying to paint a picture. Okay, so that is in a nutshell why you hear all this confusing sounding stuff and why you hire uh an SEO consultant, they are probably throwing a bunch of terms at you or maybe throwing a bunch of terms at you that sound confusing. And now AI has added a whole lot more fuel to the fire on this. It allows a whole bunch of people to say, oh now, SEO, all those rules are dead, and now there's all these new rules, and you've got to do this new stuff. And from a from like an SEO search perspective, the adoption of AI and the rules that have come along as a result of people using AI to search is really fairly simple. In fact, if if I look back over the last 20 years of the, you know all the changes that have happened in SEO and then the change in the work that we would need to do as a result of those changes, this change, although it seems like the biggest, is relatively minor. And that's because when people do, when you do an AI search, when you use your AI model to do a search, it goes out and it uses a search engine. That's what and you can ask whatever model you use, you can say, hey, when you look for live information, like current information, where do you find it? And I have asked ChatGPT this directly. I said, hey, and I got to the point I said, hey, is it possible for you to search the Internet without using a search engine? And the answer was no. So the foundation for appearing in AI searches is SEO. It's all the same stuff. And then on top of that, yes, there are some new rules. But if anybody suggests to you that SEO is no longer necessary because now everybody uses AI, that person either doesn't know what they're talking about, or they're just more and probably more likely trying to get you to hire them. They want your money. Now, I will admit there are some other ways to get into AI search, but that, when you are talking about that, what you're really talking about is training material. And that's the information that is fed into an AI model just so that has a a really a big background of knowledge. When AI looks for current information, and that is what you and I as business owners should be interested in, our information, your website, my website, our services, are never going, well, I won't say never, but probably never, going to be fed into an AI model as training information. Let's let's kind of at least hope not. However, we do want to be found when a live search is performed, because our businesses, you know, searches like what's the best photographer in St. Louis? That's not training information. That is going to change from year to year, maybe even month to month, and it's going to depend on opinions on what type of photographer. That's live information. And to find that sort of answer for a user, an AI model is going to use a search engine. Now, as new models, as new versions of each new model keeps coming out, they are adding sources. It's not just search engines. Now, sometimes uh you know, say ChatGPT will use, say, Wikipedia for something. But I can tell you one thing. If you're doing well, if your website is performing well in search engines, it's most likely going to be performing well in other places as well, like Wikipedia. It can all be included under the umbrella of search. And you want to increase your visibility when people are doing searches. And the foundation for all of that really is going to be Google. If you have a website and it's not in Google, trust me, it's not going to be in any of those other places either. Anyway, I'm getting a little off tangent. What I wanted to do today is just help shed some light on why it is that SEO and now AI and maybe just tech in general may sound so confusing and like it's hopeless, like it's something that you could never do on your own. It's not the case. All right. I hope this helps.