Meredith's Husband | SEO for People Who Don't Like SEO

Ubersuggest vs Semrush/Adobe: Honest Take

A professional photographer and her SEO husband Episode 197

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0:00 | 7:58

A listener asks whether Ubersuggest's $290 lifetime plan is worth it as an alternative to Semrush. The answer covers the founder's reputation, why lifetime pricing at that level raises red flags, and what Adobe's $2 billion acquisition of Semrush might signal about the tool's long-term value. 

Timestamps
[0:00] Introduction
[0:45] The question: Is Ubersuggest worth $290 lifetime?
[0:57] What Ubersuggest claims to do
[1:11] Neil Patel's history in the SEO industry
[1:33] Why past reputation matters when choosing tools
[3:17] The problem with lifetime subscription pricing
[4:21] Adobe acquires Semrush for $2 billion
[4:37] What that acquisition signals about Semrush's value
[5:29] Recent changes to Semrush before the deal
[6:42] Final recommendation on Ubersuggest

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Meredith's Husband

Next question, please.

Meredith

The question is, I know you prefer SEMrush, but do you think this is worth it? $290 for lifetime access at Uber Suggest.

Meredith's Husband

Okay. So Uber Suggest is something that's similar to SEMrush. At least it claims to do something very similar to SEMrush, and it's quite a bit cheaper. And so it's fairly popular. I've never used it myself.

The $290 Lifetime Deal Question

Meredith's Husband

I cannot recommend it. Uh there's a particular reason I do not recommend it, but then there's also an issue with what I see as a $290 lifetime membership. But first, Uber Suggest was founded by a guy named Neil

Why We Do Not Recommend UberSuggest

Meredith's Husband

Patel. And Neil Patel has been around for a while in the SEO industry. Neil Patel's first two or three companies were, I won't say shut down, but they shut down because they bec they got such a bad reputation for being scams that they couldn't continue. I don't think they necessarily went bankrupt, but you if it when a reputation

Neil Patel Reputation And Past Complaints

Meredith's Husband

gets so bad that everybody knows it's such a or thinks it's such a scam, it's it's there's no longer much point in keeping keeping it going. So what I what it seems to me he did is he shut those, he shut the company down and then basically restarted it with a different name. He's done that a few times. So he doesn't have the greatest reputation. I know he, as far as the public is concerned, you've probably seen blogs about him. He seems like a real lovely, cute little guy. Um I I've I haven't met him in person, but I've seen him in person. I've seen him speak. Uh not my opinion, again, not a cute, lovely guy. Um, but that's the reason I don't recommend using Uber Suggest. It's is the reputation that he has for scams in the past. Now, I can't say for sure it's a scam. I know this of his companies so far, Uber Suggest is the most popular one he's had. So it's, you know, in terms of popularity, it's it's the most successful one he's had. So, but I don't I don't want to call people scams, but I do suggest do your research. If you're thinking of using Uber Suggest, I would just do a Google search or a Gemini search for Neil Patel scams or Neil Patel scams, Uber Suggest. There's you're gonna find a lot of information there. I don't know if on what the complaints are about Uber Suggest in particular, but with a $290 Lifetime membership, I'm fairly certain that there's gonna be something there that you're not happy with. Maybe it doesn't come with there's gonna be something that's not up front about, or it doesn't get support. Or, and my thought on just a $290 lifetime subscription,

Lifetime Pricing Red Flags And Support Risks

Meredith's Husband

when that sort of thing is offered, it makes me think, well, is that company doing well? Is it what would a company that has something that's really worthwhile and valuable uh and has a strong future, would it offer that? Yeah. Like I don't know what their price is normally, but I $250 or $290 for a lifetime is awfully cheap. It makes me wonder, well, are they going out of business next month? And this is them, yes. Who knows? That's just where my mind goes. But regardless of that, do a search, do a search for Uber suggests scams, or if you want more of a background about the guy who founded it, Neil Patel scams. Okay. Also, that brings me to an interesting point. It's similar to, I said it's similar to SEMrush. It sort of does stuff that at least it claims is the same things as SEMrush does. And I do, and the person who wrote in with this question knows, and you know, and I think everybody listening knows, I like SEMrush. SEMrush is what industry pros use. SEMrush very recently was purchased by Adobe. Yeah, I have no I have no idea what Adobe was thinking or planning,

SEMrush As The Pro Standard

Meredith's Husband

but it was, I think, 2 billion, 1.9 billion dollars. So you don't spend that kind of money without having some sort of plan or strategy. So they must have something in mind. I just have no clue what it is.

Meredith

Right. And the that also shows its worth.

Meredith's Husband

Yeah, they're not buying Ubers who just for two billion dollars. Exactly. And that it makes me wonder about the what's going to happen with SEMrush now that Adobe is, I don't, again, I don't know what their plans are. I don't know, but it that's a like you said. And I have noticed in the last few months before this deal was announced, I have noticed some changes with SEMrush. And they are a little uns, they're not great change. Like I've been using SEMrush for 20 years, and uh, usually every change that comes out, I'm like, oh, that's great, that's great, that's great. These changes that have started popping up, I'm like, that's weird. That's not normal SUMRush behavior. And it's things like, oh, we're chart, we're gonna charge more for this thing, and we got this new thing, we're gonna charge more. And everything is like, we're gonna charge more, we're gonna charge more, we're gonna charge more. Um, and that's just not in with my experience

Adobe Acquisition And Recent SEMrush Changes

Meredith's Husband

in using a SUMRUSH, it's not how they operate. I have no idea if it has anything to do with this deal or not. Because I seems like it. Seems like it, but again, it was, you know, you don't put together a $2 billion deal on one day. So I don't know how long this has been in the works. I don't know what was agreed to beforehand. But like I said, I noticed these changes over the last few months, which was before this deal was announced. But that makes me wonder also about the future of SEMrush. Like, I don't know. You know, it might be fine, might get better. Who knows? I I don't know. But when I saw Adobe was buying it, I'm like, what the hell is Adobe going to do in the in the search world?

Meredith

Yeah.

Meredith's Husband

But anyway, their claim, and they haven't really they haven't made any plans specific, but they this sort of high-level release is that, oh, they want to get into a GenTech search. Get no idea what that means. No clue. So we'll see. But to answer to answer this question, I do not suggest Uber suggest. I do not suggest Uber suggests. But that's just me. I know it is cheaper. I know there probably are people out there who use it who are happy with it, but I suggest doing your research before you jump in.

Meredith

So the Uber suggests, is that Uber?

Meredith's Husband

No, that has nothing to do with Uber, the company.

Meredith

It's not like Uber eats Uber.

Meredith's Husband

No, it's not. I think Uber suggests, I don't know how long it's been around, but I it's completely independent of the company Uber. Nothing to do with Uber.

Meredith

But it has the word Uber in it. And everyone's going to assume that it has to do with Uber. Well, maybe I would think.

Meredith's Husband

Maybe that's his MO. Maybe that's what he wants.

Meredith

But it doesn't have anything to do with Uber.

Meredith's Husband

It has nothing to do with Uber.

Meredith

All right, that's

UberSuggest Name Confusion With Uber

Meredith

a little confusing. Yeah, I think Uber that it was.

Meredith's Husband

Uber, uh, what does it mean? Is it German?

Meredith

Yeah, it's like the ultimate, the Uber.

Meredith's Husband

Yeah, that's I think that's all it means in this context.

Meredith

Yeah, but it's pretty much clear culturally. We everyone knows what Uber Again.

Meredith's Husband

Again, I don't know. It could be that Uber suggests was around before the car company. I don't know. I don't think so, but I don't know.

Meredith

Anyway, it's weird.