Meredith's Husband 0:00

All right. So two questions. The two most common questions I've been getting recently, I think are a little bit of pushback or questioning about recent episodes that I've done where I talk about AI and the dangers of having AI do SEO for you. So the questions I'm that I'm hearing often are wait, do you mean that we should not be using AI at all to do our SEO? And almost a follow-up to that question is because won't AI just continue to get better, i.e., better at doing SEO, and then we will be able to use it more? And those are important questions. And I, if that wasn't obvious in my in my recent episodes, I want to be sure to clarify in this episode about what I'm talking about and what you need to be careful about and how you would want to go about using AI for SEO. Because for me and my colleagues, AI is a given. We are absolutely 100% using AI to help us do SEO. That doesn't mean it's doing SEO for us. It just means that we are using AI in pretty much every aspect of SEO. The distinction is that we are using AI. We are not relying on AI to just flat out do our SEO or do SEO for our clients. Because, like I have mentioned earlier, there are some serious dangers in that. Because out of the box, these AI models, Claude and ChatGPT, they are not SEO consultants. Now they do have some uh SEO skills built into them. There is a skill, for example, that Claude has called SEO audit. If you were to ask Claude for an SEO audit, it would do something sort of similar to like a Sumrush audit. Is it going to be as comprehensive and accurate? No, it's not. Uh that is something that will continue to be developed, though. It will probably improve and eventually it will likely connect to your Sumrush account. Claude will have a connection that has calls them connectors. It will connect to your Sumrush account and it will connect to your Google Search Console account. And at that point, it will definitely take a leap forward in being able to help you more do what I would call comprehensive SEO. But right now, where we are in the phase is we are using AI to do very specific things within our SEO campaigns. But I do want to make it, I know I am repeating myself, but I want to make it abundantly clear that I am not saying you don't use AI for SEO. That would be, for me and my colleagues, that would be professional suicide. That would be ridiculous. In fact, I have a couple colleagues who I've known for decades now, and they are great. They are more advanced in their knowledge of SEO than I am. That's hard to believe, I know. But whenever I have a question about something like these are the guys I would go to. And one of them in particular, I remember him saying several months ago that AI was not going to be helpful doing SEO. He was one of the, he was in the camp of thinking, what I do, SEO or AI cannot uh replicate. AI cannot do what I do. And so I'm not going to start using it. And that was his approach. I understand that. I feel that way to some extent myself. I think we all do. It's natural. And like I said, he was one of the guys who I would have always gone to to ask questions about SEO when I didn't know the answer. And he, among pretty much everybody I have ever worked with, he has always been the busiest. He has absolutely no shortage of job and job opportunities. But guess who wrote to me a couple months ago asking if I had any work for them? That's the first time that's ever happened. I have never known this guy to not be busy over 20 plus years. And I have to think that some of that was his reluctance to uh adapt to using AI within his own workflow. Now, is that the only reason? No, probably not. I don't know. I'm not that close with him. I don't know what's happening. But certainly, if I were to take the approach of I'm not going to use AI for anything, it wouldn't be very long at all before I was out of work. Okay, so my point is yes, we are using AI. Do use AI to help you with specific aspects of SEO. Now, what does that mean? I'll get more into this in the coming weeks, but to give you kind of an overview here, you need to remember the garbage in versus garbage out principle. If you want SE or if you want AI to be helpful to you, you are going to need to give it your information. Otherwise, it's working with what I would call garbage. It's not going to be helpful to you. And this is actually what we do during week three of the mentoring program. This is it. Week three is dedicated towards just getting information into your personal AI, building like building your SEO brain, essentially. It's just feeding information. Where does that information come from? Well, it comes from Google Search Console. You can get exports directly from Google Search Console, upload them to your SEO project inside whatever AI model you use. You want to do the same with your keyword research. If you're using SEMRush for keyword research, that's great. That's I recommend it. If you're, but if you're using something else, same thing. You want to grab as much keyword information as you can, put it into your AI project because something that AI is really, really, really good at is analyzing a whole bunch of information. And over my entire career, keyword research is difficult because you want to look at and analyze and break down and categorize a whole bunch of information. That's really hard to do. And I love spreadsheets, and that's still really hard to do. AI helps you get around that in a big way. So keyword research, you want to get your website audit. Again, if you're using Sumrush, I recommend Sumrush's website audit tool. Export all of your audit results into your project. You want to get your competitor research also into your AI project. Who amongst your competitors is ranking high and for what? And then you want to take that and figure out how they are doing it. Okay, these are all parts of SEO. And this is what I mean by using AI specifically. AI is not going to be able to just do all these things for you if you were to ask it, hey, what should I do for SEO? AI is the latest tool, and I feel like I am always saying it. It's an absolutely amazing tool, but it's still a tool. Remember, it's like a hammer. You can go to Home Depot and get the nicest hammer with the cushiest grip. I don't know how what makes a hammer better than others, but let's say this hammer is amazing. It's still not going to hang your pictures for you. It's still not going to tell you where to put a hole in the wall. You still need to figure those things out. Where you say you want to hang a picture, where do you want to hang it? How do you want to hang it? It's going to need one nail, two nails, gonna need a hook, you're gonna need to make it level, etc. You got to figure all those things out. And then at that point, yeah, the hammer is a requirement. It is a tool that is absolutely necessary to make those holes in the wall. But every time a new tool like this comes out, especially with SEO, people immediately tend to think, oh, there's this new tool. I don't need to figure out where I want to hang my photo or how many holes I'm gonna need or how to make it level. The hammer is just gonna take care of it. All right. So if you are the type of person kind of like me, you learn by doing. I actually think I kind of learn better when I'm not told what to do. Let's my curiosity take over. And once I'm curious about something, then that's when I really learn. If you're like me in doing that and you want to go out and explore how to do this on your own, do those things. Like I said, that's not everything you want to use AI for, but it's it's a solid start. If you prefer to have some more guidance in doing those things, go to my website, meredishusband.com, and sign up for the newsletter. That is essentially the waiting list for the next mentoring program. So when that launches, you'll be notified and probably get a discount for being an insider. In the meantime, yeah, just remember, yes, we are using AI to do SEO, and it is going to get better, but it's never going to be at the point where you just press a button and it does perfect SEO for you. If that were the case, then who would be best? Who would have the best website? Who would be showing up the most often in Google searches and AI searches? Because everybody can't be at the top of Google. There's only there's only one person at the top when you're asking AI something, it's only going to give you a few different responses. If everybody is using AI just saying something like, do my SEO for me, that is only going to put you even with everybody else who is doing it. So you're going to need to use it a little more strategically. Okay. I hope this helps.