Meredith's Husband: 0:33

Hey, this is Meredith's husband. I've got some SEO advice for you, but I'm going to keep it really simple, so that you can understand it, so it makes sense, and most importantly, so you can actually use it. Hey everybody.

Meredith: 0:58

Hey everybody, thanks for coming back.

Meredith's Husband: 1:01

Good to have you. Hope you're doing well.

Meredith: 1:03

It's great to have you.

Meredith's Husband: 1:04

How are you doing? Me, yes, you Yeah, great, my wife, Hi, I'm great husband. How are you doing? Yeah, doing pretty good. Good listener. We hope you're doing fantastically, too. I realize when I go back and edit these episodes and I say, when you know, I say, How are you doing, you say, how I'm doing, I often say the same thing to me. I sound exactly like my brother. Oh, really, whenever I do it, it's funny.

Meredith: 1:32

I haven't noticed what I'll look out for Yeah?

Meredith's Husband: 1:35

I probably Yeah. It might. It's, I'm sure I'm probably the only person who's gonna notice, yeah, except maybe my brother, if he ever was. So I thought we would talk today about blogging. I know we've talked about blogging before couple times, yeah, but it's such a big topic, and it's one of the things that you kind of have to do on an ongoing basis, that I think the more the tips and the more ways you can think about it, the more ways you can approach it, the more helpful we can be.

Meredith: 2:09

Yeah, it definitely seems like it's so over looming, like I feel like I'm standing under a trestle of grapes. Is that

Meredith's Husband: 2:25

trestle? Is that? What is new is going to be food

Meredith: 2:27

when, when you're you know, like you're under, yeah, when there's vines of grapes growing above you, and you're underneath that, and you just feel welcome to my brain,

Meredith's Husband: 2:41

yeah, I was gonna say, this is how

Meredith: 2:42

you're making a crunchy Oh, I said your name.

Meredith's Husband: 2:46

I'll bleep it out. You know, there is you have said it a few times, and I've bleeped it out. It is in there's one episode where it is, where it remains. So that's like a that's like an Easter egg. Oh, okay, thing. I'm not a very excited Easter Yeah, but a little. But if you want to find it, go back and listen. All you gotta do is listen to every single episode from start to finish. Now, actually, it's in the very beginning. It's in the very beginning of one of the episodes. So okay, blogging, so we've talked about, I think episodes eight and nine were both about blogging, but I've mentioned how you want to think about creating blogs as creating resources, not, yeah, not writing articles, because that's boring, but creating a resource for your readers, and that just puts you in a different frame of mind, yeah? Because what that's going to do is that's going to that's going to make it better for people. And if people really do see your your blog as a resource, they will link to it. And that's great for us. You know, that's how you really get like, top ranking is when other websites link to yours. So how do you how do you do that? How do you create a re a true resource? Because that's, you know, probably easier said than done. I mean, it's, it helps, I think, just to be in the right mindset, but then you also got to actually do it. So in one of those previous episodes, I think, I think there was an accompanying video, and I showed a blog that I started during covid, and just kind of started the blog as just a test, and I just started creating these articles that I knew would be really useful to people, and they were, in essence, what I do as an SEO day to day, the tasks I do, I just kind of share with people how I'm doing it. So I'm literally giving away the stuff that I charge for. I'm giving it away for free. I know that might be people will object to that, like, what? Oh, yeah, I try. So people might object to that, you might say, like, but if I, you know if I, if I give away the stuff that I'm charging for, who's going to pay me? Trust me that that doesn't happen. In my experience, if somebody is going to pay, if they're ready to pay you for something, whether it's serve what, no matter what it is, they're not going to see if you have a if there's a blog article on your site about how to do it. They're not going to do it themselves, right? If they're, if there's somebody who's willing to pay you, right, they're going to pay you like they don't want to do it themselves, yeah, yeah, because you're saving them exactly, exactly. So. So I created these articles because

Meredith: 5:31

most people you. You know, when I used to at the beginning of my photography, I would watch a lot of creative live lessons and classes, and I would watch them all, but I found out that most people would just buy them and be like, Yeah, I'll get to that. I'll get and then at the end, you just go, just somebody else do it for me, because I just don't have the bandwidth. Yeah, and

Meredith's Husband: 6:00

you, I mean, you can, you can do that with blogging. Also a lot tons and tons and tons and tons of people do this with with blogging for SEO purposes. The problem is that you can usually spot those blogs because they are garbage, right? I mean, they're just, you're essentially hiring a blogger to write at, I don't know, like, five cents a word or one cent. I don't know what the rates are to write about something that they don't know anything about, right? And they might do some research, and they might they you might give them some notes, but it still is not coming from an expert. So like, I can't go hire a blogger and say, write a blog about or your heart. Yeah, true. But in this case, if we're creating a Reese, it's just a resource. I can't create a blogger, or I can't ask a blogger to go write about how to optimize a site if he's, you know, he or she doesn't know themselves, right? So, so anyway, it is best to do this stuff yourself. And I know it. I know I trust me. It's that. You know, it's both at the top and bottom of my to do list all the time also. But there are one of one of those in previous episodes we I talked about methods, how how to do it quickly, how to make it more efficient with like a voiceover and using a transcript and that sort of thing, we can cover other topics like that as well. But here I want to talk more about what goes into your blog. How do you truly make a blog a resource that's great so So, like I said, You got to give away valuable information. You your tendency will probably be to hold your best information back, whatever your best kept secrets are, because you want people to pay those. Pay you for those. Exactly the opposite is true. Nowadays. There's so much content online that you have to get people's attention by showing your service, by providing value, by showing something. Marketing has really shifted with the whole with in the last, you know, handful of years and and actually doing your stuff and providing value is your can be your marketing, right? Whereas in the past, your your good stuff, your value was always what people paid for, and then you would have a website to sell it, you know, right? But, but, but the way the web has evolved over the last handful years to a decade is has really kind of changed that. So that blog that I launched, and I didn't do anything to it in terms of SEO, I just gave it good titles. I knew the topics that people were going to be looking for, so I did that. I didn't do anything else. I didn't build any links. It's a brand new domain. I've done nothing. It has been online since June, I think, and it's now getting just under 1000 visitors per week. Whoa, yeah, and I've done nothing. Whoa, I haven't even, I haven't done anything to monetize it either, but I will soon be putting in, you know, offers and surveys and and finding ways to monetize that. Yeah, first it's, it's great to build up the traffic. So absolutely nothing. Oh, I mean, I created the articles. Yeah, you created

Meredith: 9:14

the art that was so you did everything June and then nothing since June?

Meredith's Husband: 9:20

No, I've been what I did is I created a bunch of articles, like about 100 and those articles are specifically how to use SEMrush to optimize your site. So if you use SEMrush, you set it up, you're gonna SEMrush is going to give you a list of errors. So you if you have a particular error, you can go to the blog, you search for that error. And I have a blog, little tutorial, video, an explanation. How do you solve this? How can you resolve this issue? That's what every articles I did about, not 100 but near nearly 100 of those, then I put it online, because I didn't want to put just one or two online, because that right, seems like it would be kind of frustrating for users. So I I put most of them, the majority online, all at once, although what you have mentioned in the past is that Google does like consistency and your publishing. So I do, I do. I held some back and I published them, one a week, one a month. I also create additional articles. So it's the site is continually growing, it's, it's, there's always a recent article, not maybe

Meredith: 10:27

it wasn't something like I did in June and just left it to right. So

Meredith's Husband: 10:32

although, for. For several months, I did. I just put up the articles and then just watched the organic traffic grow. And it was amazing. It was it's not, you know, I'm not getting 10,000 visitors a week, but it has been an amazingly consistent increase in in visitors each week, almost a straight almost a straight line. It's because normally, when we're doing SEO for a site, you'll see, you might see some spikes up, and then valleys and other spikes when you do certain things and and they take effect. It has been, I don't think I've ever seen a blog with this consistency. I have, I have a feeling, because I have done nothing in terms of SEO. It's just

Meredith: 11:13

naturally building. That's a really interesting, yeah,

Meredith's Husband: 11:17

it is real. I got a kick out of it. I showed it to show it to some colleagues, and I'm like, Isn't this amazing? And they looked at the overall numbers, and they were just like, No, but look how consistent it is. They're like, these are other marketers. They're like, No, you should be 10x in your, you know, whatever, right? So that, so that is one, one way to do this. Now you're still going to need to come up with information about what people are going to truly value, right, right? So a lot of a lot of photographers, and we can brainstorm some more ideas. But a lot of photographers, I think, will have blogs like, hey, what to wear during a photo shoot, right? Mm, hmm. So that is what I would call selling the journey instead of the destination. Actually, it's a fairly common saying, it's, I'm not coming up with it. But what you know, what is it that people, you know, let's take that. Let's say you're going to write that article, right, okay, but you need to make it a resource. You need to make you need to make it appeal to people. So they're going to be like, Yeah, I want to do that. That's what I want. So instead of like, hey, what? What to wear during a photo shoot? What do people really want? What do people want to get out of that right, out of that information, what is it that they are, what is the end result for them? So I would assume it's something like how to look better in photographs, yeah, how to look your best, or how, yeah, how to look good in photographs. And then it can be, it can be more than that. It could certainly include what to wear. It can be, I know, if you have told me how to angle your head, you know, put your chin down, lean forward just a little bit. I'm sure there are. I'm sure there are other tricks, you know, I what I watch, or I see pictures of models on runways, and there's always a pose that they use. I'm sure there are, sure, wait, I'm sure there are tons of poses that, yes, so I'm sure there's a bunch of little tricks like that,

Meredith: 14:00

and it's forward and down, not just down,

Meredith's Husband: 14:03

right? Oh, you want to, you don't want to, like, dig your chin into your throat, right? And, yeah, okay.

Meredith: 14:09

You want to add the chins. We want to detract

Meredith's Husband: 14:13

this, right? Just one chin. They would like one.

Meredith: 14:17

It's very easy to have more, but right now, less is more.

Meredith's Husband: 14:23

So that's one idea. Then you can take that, you know, that idea of what was going to be a what to wear, and you can, you could build a series of resources, you know, and the main the central topic, the tent pole topic, could be how to look better in photographs, and then maybe the right clothes to make you look thinner. Or, you know, you know how to look thin wearing clothes. You know, it's what I'm what I'm saying is you can build other blogs off of that main topic, right? And that would be very I, I would read that right? Like, yeah, I hate the way everybody hates the way they look in photos. Who doesn't want to look better so that so sell the destination, not the journey. Right now, in creating that article, another thing that I like to do, and I do this with blogging and with email marketing is write like you're talking to one person, yeah, so especially if you're writing, I learned this while doing email marketing, and I struggle with it, you know, an email that I'm going to send out to a whole bunch of people, and how do you appeal to everyone? And then I realized, oh, that's kind of that just I ended up writing crappy emails, yeah? Well, because it comes out a lot better. Yeah, and it's just not really I'm not appealing to every it's not authentic. I'm not appealing to individuals, right? Do

Meredith: 15:49

you know when I did voiceovers? Well, I didn't do very many of them because I had my my friend who does a lot of voiceovers, always said, just talk to one person. Just talk to one person exactly,

Meredith's Husband: 16:02

and

Meredith: 16:03

exactly, I just couldn't

Meredith's Husband: 16:06

it's tricky. It's tricky. It's tricky. When you're writing, I keep you know for a long time, I kept slipping back into writing to every. Everybody at once. But just imagine if you, if you receive an email, say, you see receive two emails, and they're basically the same thing. And one starts off, Hey, everybody. Just wanted to duh, duh, duh, duh. And the other one says, Hey, Meredith. You know, that's a very simple but which one are you gonna read when you see an email? It starts off, hey everybody. You immediately, kind of put that on the

Meredith: 16:34

back burner well, because you think, Ah, it's going on to everybody. It's not really directed to me. Yeah,

Meredith's Husband: 16:40

it's not really for me. It's for everybody. Yeah, there's nothing special for me. So when you are writing special, yeah, of course. So don't you know that's not the only trick. Use a person's name instead of saying hey everybody. But that the end your entire blog should be. Imagine you're talking to your one pick your ideal client, the ideal person on your email list, and write a write something just to them. Just right? Yeah, that's your email. So, 100% so same thing with your blog. I like to do that same thing with my blog. Obviously not gonna have a name in the beginning, but this is a little bit different from like when you put a video or something on Instagram or YouTube or your the main portion of your site that's more of like that is that is more marketing, right? Although I did hear, I heard a social media analyst once talking about Kim Kardashian, and this guy hadn't he was not a fan, but he did. He did say, you know, the one thing that she does really well is she makes all of her followers feel like they're her best friend.

Meredith: 17:51

Yeah, yeah. That is, that is a yes skill. Yes, that is a skill. And it's probably because she's just talking to one person. And I think, I do think in videos, you should just talk to one person. I always, whenever I do any videos on Instagram, which I know I need to do more, I always just talk to one person, yeah, yeah. And I usually have somebody in mind, whether or not they're watching it or not. It's just like and it's also that authentic communication and connection.

Meredith's Husband: 18:28

I used to hear the same thing about Bill Clinton. Like when you met Bill Clinton, people would say you could be in a room of 1000s of people, and you go up to shake his hand, and he makes like you feel like you're the one person in the universe. It's amazing. Yeah, yeah. I never met him personally, right? They won't, but

Meredith: 18:46

yeah, one of my friends met him, remember, and they're like, Yeah, I'm not gonna, I'm not gonna, I'm not gonna fall. Yeah, right, yes, yeah, like, there is something he does make you feel like, yeah, you're the most important, interesting person in the universe, yeah, which I think is a good thing to do for your clients,

Meredith's Husband: 19:08

always, yeah, anyone, to be honest? Yeah, what? When is that not a good thing, especially your clients, obviously, yeah, absolutely. So what else I thought we might just kind of brainstorm a little bit about, not necessarily your blog, but yeah, currently your blog exists. Yeah,

Meredith: 19:32

a lot of ideas.

Meredith's Husband: 19:34

So, actually, actually, in the spirit of talking to one person, yeah, let's brainstorm about your blog. Okay, let's talk about your blog. Okay, or your ideas, so, okay, what are, what what you know off the top of your head, what are some things that you would would blog about, some topics?

Meredith: 19:51

Well, I, you know, there's my love for animals, and so I like talking about the animals that I get to photograph or meet in Brooklyn. That's always my favorite thing. Those are the blogs that I've created. I've also created blogs about the importance of memories and why we think they're important. Like, why is it important that we have photographs. What do they serve as in our lives? And I was just talking with friends the other night on a zoom about, if you photograph something, you are more likely to remember it, and it will become a memory. If you go back and you look at your life, and you see, oh, we photographed this party. You're gonna remember that party more than anything else that happened that you didn't photograph.

Meredith's Husband: 20:46

So what in that? So what would be the destination instead of the journey? So the journey would be photo, you know, photographing your parties or whatever, so you can create memories. What, what is? What is it that the person who is looking back on those photos? What it what is the destination? What do they actually want? At the deeper level, I would say

Meredith: 21:11

the times. Yeah. Yeah. Remember, they were happy. It feels good.

Meredith's Husband: 21:16

It feels good. They were happy. I mean, I would say this is about happiness and making, building, creating a happy life. Yeah, so that is more the angle than of you know, why do we take photos? That's fine. That's a that can be a blog article, but what is the purpose? Right? You know, make your future self happy, yeah? Something like, that's pretty cheesy. I mean, that's horrific, yeah? But, but that's more the the angle. It's kind of,

Meredith: 21:49

what is it like, fuel for your future, you know, like when you're when you life gets challenging and difficult, you can always go back at these photographs and be reminded of a connection or a good time or an adventure or an experience or something you had, yeah, which is so interesting, because often in the moment, you just think, Ah, this is whatever. For example, there's, I have a client who has a two year old, and she makes a mess when she eats. I but she loves her food. She will just shove everything into her mouth. And I photographed a whole bunch of images of it. And the parents laughed because they said, Yeah, this is where she is. Now, I don't think we need too many of these images, because we see this every day. I said, you just want, yeah,

Meredith's Husband: 22:43

wait, wait until you're not dealing with it every

Meredith: 22:45

day. You're not going to deal with it. You're going to miss it. So you want, you want these images.

Meredith's Husband: 22:52

Think that you are in, currently, in the actively, in the process of creating memories. But of course, we always are. We

Meredith: 22:58

are all of our experiences. That's what we're you know, they say, what are you left with? You're left with your memories.

Meredith's Husband: 23:07

So that's kind of one way to shift,

Meredith: 23:10

invest in your memories.

Meredith's Husband: 23:13

Yes, is that good market? That's marketing, that's a that's a good headline on one of your website pages, right? That's not a blog article,

Meredith: 23:23

right? Could it be a title of a blog article?

Meredith's Husband: 23:27

Invest in your memories. I wouldn't know. That seemed marketing to me. Sounds like why you should hire me, right? Why You Should why, the the whatever wording you use, though, the message surrounding why you should hire me, or why should you hire me, that's your website. That is not your blog. Don't ever, don't ever make your blog promotional. People do not like that. People are not going to link to that. More importantly, so that's huge.

Meredith: 23:55

I think that is a big thing, yeah,

Meredith's Husband: 23:59

that everybody does that. Like, yeah. I mean, business owners, especially, you know, for like, a decade, at least, I've been trying. I tried to, you know, I talked to business owners about what should be in their blog. They all they want to do is promote. Why would you put anything online if you're not telling about how great your product is? But no, that's your that's that's the information that goes on your website. It's not that you don't want to put that information out there. That's your website information interesting. Your blog has a different goal. You're not selling your stuff on your blog. Side navigation,

Meredith: 24:35

the blog's goal is.

Meredith's Husband: 24:39

The blog's goal is in terms of SEO, to help build your rankings, and in doing that, you need to get links, which is why you want to build resources and not sales. Okay, nobody's going to link to a sales article, right? Even if, even if you have a pretty good if they know a friend is looking to write, buy something or invest in services or something, they might Yes. But even if you have a relatively decent resource blog that is valuable if you end it with and so you should hire us by doing ABC, fewer people will link to it. Trust me, I've written to, I believe the number of people, yeah, people are. People are not going to want to link to that. That's a good point. So it's it's much more difficult to get SEO value from from content like that.

Meredith: 25:30

That's good to know. Okay, I learned something

Meredith's Husband: 25:35

that's good. No, that was the objective practice this. It's always, yeah, you know, I, like I said, blogging is always at the both top and bottom of my to do list. Like it, in theory, is at the top, and in reality, it's always at the bottom. Yeah, yeah. Yeah. So it's true for it's true for everybody, and that's why, if you haven't checked it out, I think it's episode number nine, where I talk about methods of or no, it's episode number eight. If you don't like writing, which I don't personally like writing, and sitting down at a blank page and starting, I pick a topic, and then I just start talking. About it kind of like what we're doing here, right? And then I transcribe it, and then I adjust it, and there's a blog. Voila. Okay, so just to recap, yeah, there remember four things. Create your your blogs. Think about your blogs as resources, yeah, instead of articles, give serious, genuine, valuable tips. Give away good information. Give people something that they really do want, even if it's something that you are especially if it's something you feel like you shouldn't tell people till they pay for it. You know, right number three, imagine just talking to one person, not don't put a something out there expecting you have a million readers, just talk to one person and sell the destination and not the journey. Talk about the destination and not that you can talk about the journey, but present it as the destination. Hmm, how to achieve the destination? Right,

Meredith: 27:11

right. Thank you very helpful.

Meredith's Husband: 27:16

And with that, we will speak next week. We will see you next week. We won't see next week.

Meredith: 27:24

If you guys have any questions, let us know. Bye,

Meredith's Husband: 27:28

I'll, I'll handle that in the

Meredith: 27:32

well, thank you so much for listening. Bye, everybody.

Meredith's Husband: 27:35

Just kidding. We're back.

Meredith: 27:37

We're back. Okay, so what I what I was like, my question, which I asked our favor was, wait a second, are we what is the destination? Again?

Meredith's Husband: 27:49

The destination is better in photographs. Okay, the journey is what you should wear. Okay, destination is what you want. It's what I want. The journey is what do I need to do to get there? Okay, in life, you very often hear the advice like, enjoy the journey, right? Don't just focus, you know, focus on the journey and not the destination. Because when you get to your destination in life, whatever that is,

Meredith: 28:16

your difference, your destination feels different than you thought it would. Yeah,

Meredith's Husband: 28:20

it's not going to feel any different than it is than you feel right now, right? Most likely or very possibly. In fact, I, you know, I would say this is that you are at the destination, right? This is the destination. You're already here. So, make any sense?

Meredith: 28:38

No, because, yeah, I feel like the question is the destination. So the destination is,

Meredith's Husband: 28:49

the destination is what people want, what is, what are, what is, what do they point to in the horizon and say that's where I want to go? Right,

Meredith: 28:57

not necessarily what you are selling or providing?

Meredith's Husband: 29:02

Correct? This is, remember, this is your blog. Yeah, talking about your blog and how to resource blog separated,

Meredith: 29:11

I feel like we're trained to promote, promote, promote, yes,

Meredith's Husband: 29:17

I feel like people don't want to be promoted to, you know, yeah, of course

Meredith: 29:22

not. They want. Just want to be. That's why all you know on Instagram now, all the ads are just people, young, normal, quote, unquote people saying, oh my gosh, I just tried this, and it does this for me, and that's what I've been looking for. And I just had to share it, because it's amazing.

Meredith's Husband: 29:45

Those are just straight up ads. Those are clever, don't get me wrong, but those are trendy, those. Those are dated, those are going to get old fast, I figured. And you won't, you won't see those for very long. That would be great. And it's a but it's a super cheap way for for companies to average, Yeah, no kidding. It's really brilliant. Or you crowdsource it, you just you say, hey, we need an ad. And here's the script. Submit your do it and submit it. If we choose you, we'll feature you, or we'll give you 100 bucks, or, you know, whatever, you'll get 1000s of submissions.

Meredith: 30:21

Right? Do

Meredith's Husband: 30:21

you know that Doritos did that for their Super Bowl commercials? Yes, I remember you said that several years in a row. That's the only reason I know that is because my brother's friend won two years in a row. That's so crazy, and he won. And then there's a big cash prize, but Doritos had 1000s of commercials completely produced for them for free, for a Super Bowl commercial, and then they just chose the winner and gave him, I don't, you know, I think, I think the first one was like, $10,000 or something like, how many Super Bowl commercials are produced for 10,000 I was just gonna say, probably one, probably, probably that one. That's, that's, that's it. That is, I think it's now more like a million dollars or something, but it's, I'm sure, and, but, yeah, but imagine doing that in, you know, on today's world, and saying, create a 32nd i. A commercial. And we're, you know, we'll put it on YouTube and Instagram and Facebook, etc. It's gonna commercial, right? But some guy goes and sits in his car and does a selfie voiceover for 30 seconds. You're gonna get 1000s of those, yeah, if you have the visibility, and

Meredith: 31:30

no doubt, they will promote their own commercials on their social media, course, so you're going to be getting that much more

Meredith's Husband: 31:41

marketing. Yeah, that probably, I mean, unless it's unless they're already influencers, that probably won't be and if they're already an influencer, they're probably not going to do this. Yeah,

Meredith: 31:52

but how many people want to be influencers, because that's what people go to college saying. Now, I want to be an influencer. That's what they want to be. Now,

Meredith's Husband: 32:02

yeah, no, okay, get free. Way off topic.

Meredith: 32:04

I just thought it was interesting, because I was just trying to figure out, wait a second, what I got confused between the destination and the journey. So when your nation was and

Meredith's Husband: 32:16

when you're writing a blog, a resource blog, think key. Think think about it first, and keep in mind, what do people want? What is the end objective from this that people don't really are there? They don't really want to know what they should wear in photographs, right? That's not what they are really seeking. They want to know, How do I look good? How do I have photographs that where I look great, where I look great. That's that's the

Meredith: 32:40

difference. And feel. How do I feel good about my photos? How can I feel good? But I here's my question. Rather than saying, what do people want? What about just saying, What do I want? And and then making it about, you know, sharing it with the people, but it's all based on what I you know, we all want the same thing, so looking inward first and then trying to explain why I want to achieve this feeling for myself and for my clients, does that make sense?

Meredith's Husband: 33:17

Well, you don't want to talk about what you want as the photographer on your blog, right? You do want to, you do want to talk about one person, like I said. You imagine talking to one person and giving them it's almost like your your your blog entry is like a little secret. It's a little aside. You're saying hey, and you're and you're giving somebody some valuable information, right? But what I was saying directly to them,

Meredith: 33:42

but what I was saying is, if I were to be photographed by somebody else, here are the things that I would be concerned about, interested about worried, about excited, about fearful.

Meredith's Husband: 33:58

That's, yeah, that's good to come up with your topics, right? That's a good way to generate your ideas. But then you want to take those ideas and you want to then focus on the destination. People are probably not out there thinking if I were to be photographed by a person. Things that I would be concerned about are you got to think about, what is the deeper objective for them? They want to look good in their in their photo. They want to have they want to have really great photos, right?

Meredith: 34:30

Because they want to feel good about themselves.

Meredith's Husband: 34:33

Or what are their or what are their fears about being photographed? Yeah, everybody, well, maybe not everybody, but a lot of people, most people, on some Yeah, on some level, are feel feelful. They feel full. There. Feel fearful of having their photo taken, yeah, yeah. So that's, that's a, that's a kind of basic instinct. I don't want to use their basic instinct. That's a basic feel, right? Yeah, that's, that's something, that's the, that's the, that's the thing that you want to appeal to. Yeah, sure. You can keep singing if you want. No,

Meredith: 35:23

no, no, I hit that wrong note at the end, and it all, you know, you're with me, and then you're just it

Meredith's Husband: 35:28

was, it was good until the end, yeah, yeah, yeah. Okay, great. Thank you. So figure out what the destination is, and then speak to that. Don't, okay, yeah, don't. Don't present your blog resources as describing the journey. Present them as this is how you achieve this destination. Does that make make more sense? Yeah? Okay, good. We're leaving now for real. No, it's not coming back. No, next week,

Meredith: 35:59

I gotta take a yoga class. Okay? Bye, bye. Hey. Thank you so much for listening. We really hope that you find this helpful and useful, and if you do what you could do for us as a thing. Jokes would be too Drum roll, please, yes. Leave a review. Yes, everybody says it, I know, but it really does make a difference. Take three seconds, leave as many stars. Say something really nice about what you like, about the podcast, and maybe why other people would like it. It would mean the world to us, especially my husband, that better. I'm going to try one where I'm not going to be charming. I'm.