Meredith's Husband: 0:42

Hey, this is Meredith husband. I've got some SEO advice for you. But I'm gonna keep it really simple so that you can understand it. So make sense. And most importantly, so you can actually use Hello, Hey. Hi. How

Meredith: 1:00

are you doing? I'm good. How are you? How do I sound?

Meredith's Husband: 1:03

Fantastic.

Meredith: 1:04

Oh, noes. So you know, thank

Meredith's Husband: 1:08

you. Do you know what today is? No. This is our 10th Yeah, really? Yeah.

Meredith: 1:19

Congratulations to us. Yes. And congratulations to the listeners who've made it this far. Thank you for all your questions. Thank you for listening. Yeah. taking your time out of your day.

Meredith's Husband: 1:35

That's not including the the couple website reviews that we have done. I don't really count as episodes. Wow. But But yeah, I thought that was pretty freakin awesome. Yeah. And too late. To mark the occasion. I did a little research. Oh, wow. Yeah. I went to Google. And I typed in, how do you do a podcast? And actually, what there's a there's a ton of information out there. mostly. Mostly like, what Mike Do you buy blah, blah, blah, you know, all this technical stuff. But there are a couple informative things. One, it seems to be that the first 10 episodes Yeah. Are dubbed the honeymoon phase. Oh, I hate to break it to you.

Meredith: 2:28

Oh, no, the honeymoon is never over. Maybe. Maybe, that it's we've been 15 years, and the honeymoon is still going strong. This podcast is gonna last for even more than 50 years.

Meredith's Husband: 2:45

But the the consensus is like, hey, it's everything everybody loves the first 10 episodes is super fun. It's exciting. And then after that, it starts to get into like more of a grind. But I'm having a great time.

Meredith: 2:59

I'm having a great time.

Meredith's Husband: 3:00

I want to keep doing it. I want to keep doing it. I saw some reviews are coming in on really apple. Yeah. So thank you, to the people who have left have left us reviews. That helps. I think that that also, from what I understand that helps get the word out, grow your audience reviews are key, especially on Apple on iTunes on Apple podcasts. So if you would, if you are listening, and you would also like us to keep going if you think this is valuable. Leave us a review on Apple, please. Or if you don't, if you're like me, if you're not an apple enthusiast, you can do leave it on Google, or wherever you listen to podcasts, but apples the best

Meredith: 3:39

apples the best as as the people on we can do hard things said, If you really love us, leave us a great review. And if you don't, don't worry about so what's on the table for today? Ah,

Meredith's Husband: 3:56

well, you know, I was I was wondering, I actually have a question for you. Oh, really? Yeah. I wanted to ask you how much how much traffic do you get to your website?

Meredith: 4:09

Hmm. Well, first of all, I don't know.

Meredith's Husband: 4:12

So that so that's what I want that that, you know, perfect. That's exactly what I was looking for. Because what I you know, my day to day, I have clients and my clients come to be they have, they have all their metrics. They have got Google Analytics installed, they have got every kind of metric you can imagine. Some offense, things I've never even heard of it might be specific to their business or whatever. You don't know because I handle it for you. Yes, thank you. I figure I kind of assumed that everybody would have Analytics installed. And they would know they would have an idea of at least a rough idea of their traffic. The kind of early feedback I'm getting is that yeah, some people just don't know. Yeah. Yeah. And that's, that's important. That's, I mean, if you like this episode probably should have been number one or two. Because the goal here, I mean, the goal here, what we're trying to do is get more business to your website. Now, if you don't know how much business you're getting, now, for your website, how do you know what more How do you know what's working, what's not working? What's working? Well, what's working a little what you can improve? You got to have some way to measure this stuff. Yes. And so that's Google Analytics. Yes. So if you don't have Google Analytics installed, you need to do that. And it's not very good. forgot, it's super easy. If you are running a Squarespace website I don't manage Squarespace sites. But I would imagine it's very easy. I'll actually put an article of I'll find a resource. And I'll I'll do an i'll link something in the show notes. So So where you can go and find out how to install Google Analytics on your, on your website. So Squarespace should be fairly easy. I'm sure there's a help article that will help you do it. If you're running WordPress, it's a little more involved. But it's still really very easy. Same thing, I'll put this up, I'll put this a link to some more detailed instructions in the show notes. But the process is basically go to Google Analytics, just type in go to Google and type in Google Analytics, go wherever it says, set up an account, if you don't have one, you'll need a Gmail address, or a an email address that is powered by Gmail like yours, like a lot of businesses have, essentially a Gmail powering their email. So that's fine. So it just set up an account, you'll type in your your website address, a few simple steps, it'll give you a little snippet of code that you need to paste on your website. Now in paper, on your website, in your will in your website, so you log into WordPress. Yeah, there are actually two ways to do this with WordPress sites. Now, there's a few different ways but there's two main ways you can use a plugin, I don't recommend that method. Because Because every plugin you install on WordPress is going to slow your site down a little bit. So the more plugins you have, the slower your site becomes. Also, the more things you have to keep updated on an updated plugin becomes a security threat where you're gonna get hacked, you're gonna get that farmer hack that we talked about. Right? Right. Also, the more plugins you have, the more opportunity there is for plugins to conflict with each other. They do that and then things break.

Meredith: 7:24

Really, they have little arguments.

Meredith's Husband: 7:27

Yes, they do. Very small plugin arguments,

Meredith: 7:30

they hold grudges like no tomorrow, those little plugins.

Meredith's Husband: 7:35

So that's, I mean, that's the easiest, that would be the easiest way to install Google Analytics. But I don't, I don't recommend that. What I recommend is taking that bit of code that you copy from your Analytics account, log into WordPress. On the left hand side, there's a list of things you want to find where it says appearance, click on appearance. Underneath that, it will say Editor, click on that. And then it'll open up a new screen over on the right hand side, there'll be a list of files, you're going to look for the one that says header dot php, click on that. And that's PCP. No,

Meredith: 8:10

just make it just omit. That's my job to make sure we are clear and informative.

Meredith's Husband: 8:16

If you're looking for PCP, you're gonna find it there. But anyway, that will open a little window, it'll look kind of like The Matrix, it'll be code. But what you're looking for in there is something in between a less than and greater than sign that says head, H, E, A D, and then write AF, put your cursor right after the head, and then click Enter, and then paste what Google gave you. Okay. And then click Update, and you're done. That's it.

Meredith: 8:47

That's that's probably easier than going finding a plug in plug in, you know,

Meredith's Husband: 8:54

I think I think so. But I think people, when they see code, they freak out a

Meredith: 8:58

little bit. Yeah, fair enough.

Meredith's Husband: 9:00

You know, like a Mr. Robot, you can break. I mean, if you delete something, you can cause havoc? I would. Yeah, I know, you would. That's why I give you limited access to your own site.

Meredith: 9:13

That's fine with me. Then I don't have to be responsible clean

Meredith's Husband: 9:18

up. Yeah, but that's it. So there's no if you do it, that way, it's not going to slow down your site at all, there's no potential for conflicts or hacking or, or anything like that. And then you can start to see, you know, you'll have to give it some time, it's going to capture your your information moving forward. It won't capture any any past visits. But you can then see magic, no, but then you can see where your traffic is coming from how much you're getting, what the good sources of, of traffic traffic are. In other words, like what, you know, traffic from Google tends to save in visit for pages, traffic from Facebook, tends to stay for two seconds and bounce right away. So that sort of thing. And most importantly, you'll be able to get data on conversions. So the people who come to your website who actually contact you, right? So that's the most that's the most important. Metric three is for any website is conversions. Now, Conversions can be different from one, one website to another. But the bottom line is conversions. That's your goal. That's what that's what we want to focus on. And so with this information, oh, actually, setting up conversions might take an extra step. What does that mean? So in order to, so you need to essentially tell Google Analytics Say when people get to this page, that means they converted. That means they sent me their information. They you know, that's a conversion. That's usually like after you submit a form, you go to a thank you page. Hey, thanks for sending. So you'd have to tell Google what that what that URL is. So it knows when people get to that URL, that's a conversion.

Meredith: 10:53

How do you do that?

Meredith's Husband: 10:54

So I'll put this in, I'll put this in the guide too. But if you go, if you if you log into Google Analytics, you look, there's a left hand side navigation, go all the way to the bottom, there's admin, click on the admin, and then that will bring up a page with three columns. And that was, that's going to be like, the first column was like your company. And then the second column is like your property or something like that. And then the column all the way on the right hand side is your actual web, your website that you're tracking. And underneath that is something that says goals. So click on that, then you need to enter this URL, it's fairly straightforward.

Meredith: 11:34

You enter the URL that will be in the little box

Meredith's Husband: 11:38

in the conversion. Yeah. So what you want to do is go to your website. Now you don't have to send yourself a message. And then wherever you go, you're going to end up on a URL somehow. Oh, okay. Copy and paste that URL. That's your conversion. Got it. Okay, goal URL, there you go. And then you can tell like, hey, and then you can start looking at traffic and be like, Hey, I'm getting lots of visitors from this one website. But nobody converts, I'm only getting a few pages, or a few visitors from like Yelp, but half of them convert. So you know, right away, like, oh, wow, I get really good traffic from Yelp. I'm getting a lot of business from you. And that, and then you start to see, oh, this is where this is how I'm going to improve my business. Right? Otherwise,

Meredith: 12:25

does you want to put all your focus where you're getting the leads? Or do you want to get your focus where you're not getting the leads? To strengthen the weaknesses?

Meredith's Husband: 12:33

Well, you want to do both. But I think first you want to look at where you are getting your leads, okay? Because a little because often you can do, you can make a little bit of improvement there. You can see the results of that in like one day, you know, if you know, if you see oh, hey, I'm getting good leads from Yelp. But the people from Yelp are coming in to this one page. And this one page is really ugly. Fix that page. Or, you know, it could be something like that. But yeah, and then at the same time, hey, I'm not getting any traffic from, you know, Google, why not? Well, let's, you know, well, that's what we're doing here, I

Meredith: 13:09

guess. Right? Yeah. And it's admin, not admin.

Meredith's Husband: 13:15

Admin. Administration. magnon? Ha, right. Right. Right. Okay. So that's, yeah, this is the this is like the foundation, like, yeah, I didn't realize that people wouldn't have this. And maybe you have Analytics installed. Most web designers are going to install analytics when they're done.

Meredith: 13:36

At least, or for the people for the

Meredith's Husband: 13:39

client. Most good, most good. Designers would would do that. But who, but who knows? If you don't ask for it, they might not. So you might have Analytics installed and just not even know it. Maybe you have Analytics installed, and you've never looked at it. It can be a little and it can be a little intimidating. To be honest. There's a lot of data there. Oh, one more note, if you're setting up analytics they have there's a new version of analytics that's out. It's called G for. I don't know why it's called G for actually. But the other one, like there's I don't know what the original was called legacy or something. Don't do the g4. Oh, why not? It's terrible. It's so bad. All right. Why would they do don't know? You know, I don't know. If I look at it, and it seems like they've tried to make it more user friendly. And like bubbly and charming looking. But you can't act. You can't access the information the same way. It's very hard to get any useful information.

Meredith: 14:37

That's not smart. Google, definitely no, not very Google.

Meredith's Husband: 14:41

No, no. And they say the word is that it's going to help with like, has something with like artificial intelligence. It's like, supposed to be better for the future. But for right now, the feedback in my industry is that it is awful. It is terrible. People hate it. Oh, gosh, really bad. So use the original. Don't use don't use the new one. Good to know.

Meredith: 15:02

How am I analytics? Analytics are pretty good. I just want to make it about me for one second. You talking Oh?

Meredith's Husband: 15:11

We are getting very close to relaunching your website.

Meredith: 15:15

Can't wait. Do we have a proximation?

Meredith's Husband: 15:19

Well, I mean, it kind of needs a right now it's gonna need you to look at it. And you Oh, you are right in the midst of your busy busy season. Yes. So we can we can look at it this weekend. Okay, but it's more or less ready.

Meredith: 15:32

Ah, sweet. Yeah, nice. That's great. Thank

Meredith's Husband: 15:35

you. And then we're ready to go back to SEO. Yeah. You know, that's, that's. Yeah, I just kind of wanted to do a short and sweet one. Like, this is something this is something you need to get in place. It's not the fun, most sexiest thing you can do. Hey, could be well, I know how sexy SEO is. It is sex, why?

Meredith: 16:02

It is sex. Why, but the people who do SEO R S E S S S x x x, y.

Meredith's Husband: 16:09

I don't know what that means. Say ski. Yeah, so that that's really important. All right, great.

Meredith: 16:16

Thank you. That's great. It's a little nice. Bite Size. Yes. Perfect. And

Meredith's Husband: 16:21

also to commemorate our 10th episode. Yeah. I'm going to when this goes live, there will be a little, if you want a little one on one coaching session. You can do that you can go to Mary's husband.com. One on one. Yes. I want to schedule a half hour. Really? Yes, it costs money. Supplementary? Oh, it's not free. I'm not going to name the price because the price is probably going to change. Okay, price the price. If and if I change the price, and then I don't wanna have to come back and redo this episode. Right? No. But the price is, I would price is special for our early followers. So the price was the same. Yeah. That's great. Thank you. Because we've also been getting some questions like, Hey, can you know, can Mears husband just do this and do that? What do you know? So yeah, so this is a little extra for those people. That's

Meredith: 17:11

fantastic. Well, congratulations on making it to 10. Thank you. For all the listeners who've been with us for so long. That 10 hold times. Please spread the word. Let people know leave reviews, as they say like us. Subscribe to us. If you want to do any shout outs if you are in any groups that may not know about this, share it

Meredith's Husband: 17:37

please share share with your friends. If you want us to keep going if you think this is good, and you want to get benefit. Yep, share it with your friends. Help you help you exactly. Who said How was the movie? I don't have to. Oh, that was Jerry Maguire. Was it helped us? That was the agent.

Meredith: 17:55

Oh, dream about Tom Cruise last night? I really oddly enough. Yeah. That's very straight. Yeah, I know.

Meredith's Husband: 18:02

Oh, do you know what else I googled the other day? No. Meredith husband. Oh, I'm starting to I'm just starting now. I'm like, Okay, well, though, I guess this is gonna be a thing. This podcast, I better start optimizing my own website. So. So yeah, so evidently, there's like emeritus. There's a Meredith on like Grey's Anatomy or something. Yeah, she was the husband. So one of the first questions was, who killed Meritus? Husband? Oh, Jesus.

Meredith: 18:32

Well, let's, let's hopefully, our rankings will increase. And we need you people. We need you.

Meredith's Husband: 18:39

There was there was also another question. Who is married a second husband? Oh, gosh, I don't like the results I'm getting here.

Meredith: 18:49

Help us? Yes. All right. Thank you.

Meredith's Husband: 18:52

Okay. See you later. That's it for this week. Thank you. Thank you, everybody. I hope that helped. I hope that helped your website. I hope that helped your business. I hope that helped give you a little bit of confidence that SEO was not this convoluted, cryptic, crazy thing that nobody can understand. If you did like it and you found it helpful. Please share it with a couple of your colleagues. Tell them what you like. Or more importantly, tell me what you liked. Let me know interview. leave a review on Apple. Tell me what parts you like. And I'll try to do more of those parts. And again, thanks for listening.