Meredith's Husband | SEO for People Who Don't Like SEO
SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing.
Episodes
216 episodes
How to use your Google Business Profile
12 steps you can take to make the most of your Google Business Profile and begin educating your clients before they even reach your website. IN THIS EPISODE...[1:34] What makes a "good client"?[3:34] How Googl...
How Often to Blog for SEO
Today we answer the question of "How often should I blog for SEO?" and also... HOW you can approach creating your blog. IN THIS EPISODE...[0:53] The question you should be asking [1:55] How & what to blog about<...
The Goal of SEO is NOT High Rankings
Have you ever tried to do some SEO and then looked to see if your site appears on page one of Google? Today we talk about why that's NOT what you should do - and what you SHOULD do instead! IN THIS EPISODE...[0:45] What...
Keyword Research 3: How to Optimize Individual Web Pages
We talk about where to place keywords on the individual pages of your website - effectively "optimizing" pages for specific keywords to avoid your website pages competing AGAINST each other in Google. IN THIS EPISOD...
Keyword Research 2: How to Research Keywords
What makes a good keyword? Today we talk about the important things to look for, when doing your keyword research... volume, competition, and relevancy. IN THIS EPISODE... [1:26] Why keyword research is important<...
Keyword Research 1: What's the Goal?
How do you choose keywords for your website and more importantly, for individual pages? That's the topic today, in the first episode of a 3-part series about keywords. IN THIS EPISODE...[0:40] KeywordCannibalization...
35 Season One Finale
Yes, more episodes are coming... But first, I just wanted to Thank You for listening and for your feedback. In this chapter...[0:46] Final Episode[1:45] Where it started[2:38] Reason for ending the season...
34: Is this SEO advice good or bad?
We look at some SEO advice we found online and discuss whether the tips are good or bad advice: "The top 6 SEO mistakes that photographers make in 2022" IN THIS EPISODE...[0:50] Are these Mistakes?[2:10] Not focusin...
33: How to Create Unique Content for SEO [p2]
This episode continues from our discussion last week, taking the next step in creating a blog using your own strengths and unique perspective. IN THIS EPISODE...[0:25] Last week... "your secret sauce" [1:34] T...
32: How to Create Unique Content for SEO [p1]
How can you create content that's A) good for SEO, B) uniquely yours, and C) easy to create? That's the question this week, as we talk about the first (of two) steps in the process. IN THIS EPISODE...[01:50] What NOT to do
31: The Helpful Content Update (from Google)
Google recently rolled out changes to their algorithm and called the new change "The Helpful Content Update". We talk this week about what these changes mean and what you need to know about them. IN THIS EPISODE...[00:40] Wha...
30: What to write in your Image Tags
What should you put in your image "alt tags"? I still see advice about this that's surprising. The short answer... Don't stuff your keywords into your image tags! This makes you look like a "pushy salesperson" to Google, trying to improve your ...
29: Protecting Your Images Online
With so many image-driven websites and social media platforms, it's more important than ever to protect your images from being used elsewhere. We talk about a method today that can help you get out of minor jams without proceeding to legal issu...
28: Yelp - How To Optimize Your Listing
Yelp can be a powerful tool for local businesses. If you have a Yelp listing, you probably want to learn how to make make the most from it, without having to pay for advertising. Luckily, you can optimize your listing to get benefits without pa...
27: How to Blog by "Documenting" Instead of "Creating"
In this episode, we talk about creating blog content by "documenting" rather than "creating" new content from scratch. This should (hopefully) remove some of the stress and anxiety involved in producing good content for SEO. IN THIS ...
26: How to Improve Conversions by "Eliminating Friction"
Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downloading an ebook. Optimizing your conversion rate is probably the fastest and easiest way to get ...
25: How to Write Title & Meta Tags
Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue lettering in Google search results. Meta tags are t...
24: Keyword Stuffing, Why & How to Avoid it
"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings. This spammy practice negatively affects search rankings and can lead to penalties such even r...
23: Google Myth #1: How Rankings Work
Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's...
22: Search Engine Marketing vs Advertising
Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people to take action after you've captured their at...
21: From Scratch: What to do when (re)Launching your Website
A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see. There are several ways to build a site, but there are some specific i...
20: Let's Fix the Reason You're Not Blogging
Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can schedule a time to sit and focus - even if only for 30 minutes. Use that 30-minute slot to ...
19: Google Analytics - Get More Leads from Your Website Traffic
Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into customers. Finding out where traffic is coming from or what kind of content attracts the most visitor...
18: How to Publish "Secret Web Pages"
If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that are not meant to be indexed by search engines. And it is important that you know how to deal wit...
17: How to Create Blogs that People Actually Want to Read
Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinking this way adjusts your mindset and gets you into a frame of mind to create something your audi...
